Home Goods, Evaluation and E-Commerce Recommendations

In: Business and Management

Submitted By almq0014
Words 2517
Pages 11
HomeGoods, a TJX Company: Evaluation and E-commerce Recommendations

Table of Contents

Abstract…………………………………………………………………………………… 3
Home Goods, a TJX Company, E-Commerce and Recommendations………………....... 4
Home Goods Current Use of the Web……………………………………………………. 4
Web Design Analysis ……………………………………………………………………. 5 What Works………………………………………………………………………. 6 Recommendations for Improvement……………………………………………… 6
Web Use for Future Growth …………………………………………………………….. 7 Strengths…………………………………………………………………………... 7 Weaknesses………………………………………………………………………... 8 Opportunities…………………………………………………………………….... 8 Threats…………………………………………………………………………….. 9
Ethical Considerations…………………………………………………………………….. 9
Conclusion………………………………………………………………………………… 10
References…………………………………………………………………………………. 11

Abstract
Founded in 1992 and with more than 400 stores now nationwide, HomeGoods prides itself in finding one-of-a-kind, discounted home décor merchandise. HomeGoods offers a variety of products from “around the world, such as giftware, home basics, table-top, accent furniture, lamps, rugs, bath and bedding, decorative accessories, children's furniture, seasonal merchandise, and wall décor.” With weekly shipments, HomeGoods huge stores are constantly changing with merchandise. Their consumers come for the hunt. HomeGoods website is carefully designed with inspirational photos and decorating ideas, but it does not offer online shopping. Although it is very interactive, it can drive its consumer to online competitors like Wayfair, Joss & Main or Etsy, which also has one-of-a-kind décor items. HomeGoods uses many social media tools like Pinterest, Facebook, Twitter, and Instagram to showcase their customer “finds.” In the long term future, HomeGoods plans to double its market presence in the United States. However, it does not have a timeline (publicly known) to open an…...

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