Hul Soaps

In: Business and Management

Submitted By nutan786
Words 2488
Pages 10

This report is a brief insight in to the quality of the Dove Beauty bar, its evolution and its strengths and the threat faced by the competitor.
Dove brand evolved in early 1957and is owned by Unilever.
Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too.
Dove differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Lux it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin.
Initially Dove did not have many competitors but now the completion has been strengthened by the new entrants and therefore Dove now needs to safeguard it equity constantly.
Hope you all enjoy reading this report as much as I enjoyed compiling and completing it.


 Dove is a personal care brand owned by Unilever.
 It started in 1957
 The brand came to India in 1995.
 It is imported and marketed by Hindustan Unilever Limited (HUL).
 By the end of the dove firming “Real Women” Campaign, dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’oreal, Garnier, Neutrogena and Olay.
 In the year 2004, Unilever won the ‘marketer of the year’ award for its brand Dove


 A combination of moisturizer and softness so as to satisfy the particular need which was earlier not met.
 Focused on women (“non-models”) – beautiful in their own way.
 Based on global study on perceptions and attitudes of women with regard to personal beauty and well-being.
 Point of differentiation-moisturizer and pH =O and also met…...

Similar Documents

Hul Analysis

...opportunity to work with them through this summer project. I am very pleased that, I got the opportunity to work under and thank Mr.Kapil(Manager in Finance & Accounts,Sidcul) for his invaluable guidance, constant encouragement & practical suggestions based on the experience to focus my efforts because of which this work has come to the presentable form. Gracious help from Dr. Surekha Rana, have contributed tremendously to the completion of this project work. I offer my sincere thanks to , Dr. Bindu Arora who guided me in the completion of the project. CONTENTS PREFACE…………………………………………………... OBJECTIVES OF STUDY…………………………………. RESEARCH METHODOLOGY……………………………. COMPANY PROFILE • The Indian FMCG sector…………………………. • ITC profile………………………………………... • HUL profile………………………………………. INTRODUCTION • Financial Analysis………………………………... • Ratio Analysis……………………………………. ANALYSIS & INTERPRETATION Inter Company Analysis…………………………… FINDINGS & CONCLUSION…………………………... RECOMMENDATIONS……………………………………. .. BIBLIOGRAPHY………………………………………... PREFACE The project assigned to me was to study the financial health of any organization in the country. I decided to choose one of India’s biggest companies in a sector that has rapidly grown over the last few years and a company where leaders like Mr. Y.C. Deweshwar are made, or rather, a company that has been made by Mr. Deweshwar. Through a thorough industry and company analysis, I aim to understand the external factors influencing the company and its decision......

Words: 6012 - Pages: 25

Hul Introduction

...INTRODUCTION Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees [2] and contributes to indirect employment of over 65,000 people.[3] The company was renamed in June 2007 as “Hindustan Unilever Limited”. Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).[4] Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.[5] ------------------------------------------------- Brands HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos......

Words: 3540 - Pages: 15


...soap is then called "fully boiled". Another consideration for removing the glycerin is the difference between soap price and glycerin price. At higher glycerin prices (as it historically has been), extra income can be derived from selling the glycerin separately. Recently, however, glycerin prices are low (as glycerin is a by-product of bio-diesel plants) and soap manufacturing might be more lucrative if the glycerin could be left in the soap. The removal of glycerin from semi-boiled soap is done through repeated washing with salt water (brine). This makes the process plant a bit more extensive and It also produces a salty waste water loaded with glycerin - thus a water treatment plant is required. 7) Soap plants traditionally are batch plants where the feed materials are mixed and reacted in large heated kettles (called "crutchers") under atmospheric pressure and made quasi-continuous by operating several kettles in turn. The process takes several days and the natural cooling and drying might even take several weeks. To speed up the process and get more economy of scale, most modern plants are continuous plants where the reaction takes place in a pressurized loop reactor and the drying in vacuum spray driers. As rule of thumb, any production above 2 tons per hour of dried soap is better done on a continuous plant. The largest possible plants are determined by the capacity of the extruder and can reach around 10 tons of dried soap per hour. 8) The batch processes with......

Words: 252 - Pages: 2

Hul Company


Words: 4382 - Pages: 18


...Segmentation of a New Product We are the Brand managers of a consumer product in a domestic company. The top management asked us to choose a product to segment the market and we choose men soap. The description of the product is given below. Product: Men Soap Brand Name: Deluxe Product Features:     • It's Deep cleansing formula that rinses off easily.     • With 1/4th moisturizing cream, clinically proven to fight skin dryness.     • It's Total skin comfort.     • Feel better than regular soap.     • Keep the body fresh for a long time.     • It has a classic scent. Product Ingredients:     • Sodium Lauryl Isethionate     • Stearic Acid     • Sodium Tallowate or Sodium Palmitate     • Lauric Acid     • Water     • Sodium Stearate     • Cocamidopropyl Product Indication: It thoroughly cleanses and rinses off easily without leaving skin feeling dry and tight. For total skin comfort and refreshment you want. Price: Taka 50. We choose this very product because normally there are much soap produced for women and many of them have been produced for both male and female but there are very few company that produce men soap and most of them are produced outside Bangladesh. People or men of this country are not familiar with men soap. So we are going to launch a soap specially designed for men keeping in mind about their skin and comfort. This will be a completely new concept in Bangladesh. As men haven’t experienced this type of product we feel that......

Words: 344 - Pages: 2

Hul- 4p

...2010-0806 Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta are available • • Manufactured using international processes Product Line includes Cornetto, Feast, Paddle Pop, Selection the award winning parlour concept, Swirl’s. Price • The prices range from low cost i.e. Paddle Pop which costs Rs 8 to Viennetta which costs Rs 150 • • The most popular Cornetto Walls is priced at Rs 20 to Rs 30 Feist is in the range of Rs 15 to Rs 20 Place • It is has a four step distribution system. From production units the lot is taken to the distributors, then wholesalers, then company salesmen and they take the lot finally to the retailers • It has major presence currently in the 30 big cities across India 3 • It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns......

Words: 1639 - Pages: 7

Fmcg: Hul

...Gineesh Jose MBA-B Roll No:1325 HINDUSTAN UNILEVER LIMITED CONTENTS Introduction  Products  Strengths & Weakness  Marketing Strategies  Facts  Growth Rates  Awards & Recognitions  Competitors  Recent News  Games  INTRODUCTION        Hindustan Vanaspathy Manufacturing Company (1931), Lever Brothers India Limited (1933) and United Traders Limited (1935) together formed Hindustan Lever Limited in November 1956. First foreign company to offer its 10% equity to the Indian public. Unilever owns 52% controlling share in HUL. Its headquartered in Mumbai and employs around 16,500 workers and contributes to indirect employment for over 52,000 people. Formal exports department was started in the year of 1962. Recognized by Govt. of India as Star Trading House in Exports by the year of 1992. By April 1993 TOMCO merged with the company. PRODUCTS PRODUCT CLASSIFICATION STRENGTHS & WEAKNESS Strengths: Strong brand name.  Portfolio, price quantity & variety products.  Innovative aspects.  Solid base of the company.  Corporate social responsibility.  Concept of Market Segmentation. Weakness: Local competitors in the rural market. MARKETING STRATEGIES Focuses on short supply chain for distribution.  Try to meet the every needs of every people everywhere.  Also uses vast and efficient selling channel.  Build segments and market for the future where Unilever has strong expertise.  Integrate economic, environment and social objectives with business......

Words: 665 - Pages: 3

Research on Hul

...certain factors affect the demand of consumers for detergent. Keywords: consumer preference, purchase intention, customer satisfaction, brand position, price, consumer psychology and peer influence. Source: Journal of Brand Management (2012) 19, 712–734. doi:10.1057/bm.2011.6; published online 23 March 2012. Introduction Detergent is a material used to assist cleaning. The term ‘detergent’ is sometimes intended to differentiate between soap and other surfactants used for cleaning. It refers specifically to clothing detergent rather than hand soaps or other types of cleaning agents. Plain water is used to mix detergent for cleaning purposes. Probably the most widely used detergents are soaps or mixtures composed chiefly of soaps. However, not all soaps have significant detergency and although the words ‘detergent’ and ‘soap’ are sometimes used interchangeably, not every detergents are soap. This terminology is sometimes used to refer to any surfactant, even when it is not used for cleaning. So it should be avoided as long as the term ‘surfactant’ itself is available. The size of the detergent market is estimated to be Rs. 12,000 Crores. Types and Composition: There are several factors that dictate what compositions of detergent should be used, including the materials and clothes to be cleaned, the apparatus to be used and types of dirt. For instance, all of the following ingredients are used......

Words: 3784 - Pages: 16


...Distribution Channels Chic Soap You are asked to help formulate the marketing plan for the entrepreneur starting Chic Soap. The concept behind Chic Soap is simple; it sets out to incorporate fashionable perfumes such as Obsession, Raffinee and Opium into a high quality white soap base. The product would then be packaged using the logo of the perfume plus a Chic Soap common background. The advantages for the perfume supplier are: a guaranteed outlet for its perfumes at full retail prices; and a low cost trial route for potential customers. The advantages for Chic Soap are: the use of already established perfume concepts to promote the soap; and access to the distribution achieved by the perfumes. You are asked to identify the segment towards which the product is directed, the product benefit that is on offer, the way in which the segment will be serviced; how the distribution channel will be supported, what promotional planning will need to be included and an outline cash flow. 1. The distribution channels available for the sale of toilet soaps of various qualities are independent chemists, department stores, multiple chemists, supermarkets, and grocers. There were an estimated 200,000 outlets selling soap in the United Kingdom. Most of these sold mass market products which retailed at £0.25 per 150 gm bar. Premium soaps made up only a small proportion of the market and were available in a limited number of outlets which included independent chemists and department......

Words: 1248 - Pages: 5

Working Capital Analysis of Hul

...WORKING CAPITAL PERFORMANCE ANALYSIS OF HINDUSTAN UNILEVER LIMITED COMPANY An Overview of FMCG Companies in India Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return.  FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette etc. A look at some factors that will drive growth in this sector: * Increasing rate of urbanization, expected to see major growth in coming years. * Rise in disposable incomes, resulting in premium brands having faster growth and deeper penetration. * Innovative and stronger channels of distribution to the rural segment, leading to deeper penetration into this segment. * Increase in rural non-agricultural income and benefits from government welfare programmes. * Investment in stock markets of FMCG companies, which are expected to grow constantly.   Objectives The study aims at analyzing the......

Words: 5394 - Pages: 22


...The sun inched through the green and ivory curtains and unmasked the layers of dust that floated around the room. It seemed like so many years ago. It was sometime in the summer between the hot months of June and July; the last day of a weeks vacation. I sit, peeling an orange with a knife, so as not to break my just painted red-satin nails, feet propped up on the table, un-shoed and sock-less. I notice the lime-green smoothie mixer that came complimentary with the hotel room. I guess that it had to be from Target and remember that I need to buy a new razor and shampoo and conditioner before we leave. Oh and soap. Definitely need more soap. I didn’t even want to think about soap right now. I want to go now but know that I really shouldn’t leave Katelyn alone despite everything. She is sleeping, I like to remember her that way that morning, sleeping like that. I try never to forget her curls and her eyelashes as I watch her sleeping on the bed; her round Jackie Kennedy sunglasses and my Audrey Hepburn heels that were thrown off the bed from the night before. I want to remember her this way. Before she goes back to her life. Her life without me. Her married life. Her life that began again last night. I try to remember her this way. The moon had deepened the curtains a olive purple as the street lamps lit the way home for the late night drunks. “I knew you wouldn’t stay Katelyn…” I told her, my tears mixed with my......

Words: 2623 - Pages: 11

Hul Planning

...HUL moves from Rural to Urban India FMCG is an industry not built on product innovation like pharmaceuticals or user experience like the Tech. Industry. This is an industry where your product has to gain shelf space at the grocer where most of the people in a community go to replenish their daily needs. The regular grocers and the provision stores (Mom & Pop variety) are already accounted for and do not have much potential left in terms of increasing the current customer base. India is still predominantly agriculture driven economy and as a country 70% of its citizens dwell in the rural hinterland.Hindustan Lever in India (the Indian subsidiary of Unilever, now known as Hindustan Unilever)were the pioneers to practice the Bottom of the Pyramid.The concept by C.K.Prahallad emphasised on leveraging profit from rural India.Its mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.HUL reached its heights as it worked making tap the untapped in the rural India.Be it Nirma,Lifebuoy or sachets of sunsilk or name the product it was sold in kiosk in rural India and entailed high volume of profit.The wheel of economy is rotating and now the situation is other way round where in a weak monsoon is largely to blame for sluggish demand in rural India, which accounts for nearly half of HUL’s domestic sales.The current economic and political environment depicts that ......

Words: 1039 - Pages: 5


...RESEARCH PROPOSAL This research is initiated by examining the secondary data & evaluating the primary data on the basis of analysis to gain insight into the problem. PROBLEM DEFINITION: The research is conducted • To know about the customer satisfaction level associated with their existing soap. • To study the factors affecting the consumption pattern. • To know about the customer preference level while selecting among beauty soap. • To know about the customer brand loyalty of a soap. • To know that endorsement by celebrities play a role in selecting soap. • To have an idea about the parameters that consumer use while buying the beauty soap. • To find out the source of influence of customer purchase RESEACH DESIGN Research design is the first and foremost step in methodology adopted and undertaking research study. It is overall plan for the collection and analysis of data in the research project. Thus it is an organized, systematic approach to be the formulation, implementation and control of research project. In fact a well planned and well balanced research design guards against collection of irrelevant data and achieves the result in the best possible way. Sample Size and Design: A sample of 50-70 people was taken on the basis of convenience. The actual consumers were contacted on the basis of random sampling. • Sampling unit was comprise of ladies Research Period: Research work is only carried for 2 or 3 weeks. ...

Words: 303 - Pages: 2


...McPherson Everyday Chemistry of Soap The choice that I've chosen for my term paper was the everyday chemistry of soap. The reason I chose this is because I wonder how the soap actually makes things clean, and why when the chemistry part of soap touches your skin or clothes, it up lifts the dirt. Also, I see people that walk around looking dirty, but have iPhones and good material things and wonder if they know how important cleansing your purees really are. For those who don’t know what soap is or what it is used for, soap is a salt of a fatty acid. Soaps are mainly used as surfactants for washing, bathing, and cleaning, but they are also used in textile spinning and are important components of lubricants. Now of days, soap is made up of the fats and oils and reacts with lye which is a sodium hydroxide. Lard, palm oil and coconut oil are types of solids that are used to stay hard and resisted from dissolving is soap dishes and water. Even though soap is known for its cleaning ability, it’s not its only purpose. Some soap can be mixed with gasoline to get gelatinous napalm. It takes longer to catch on fire than pure gasoline. It’s also found in Canned Heat which is soap and alcohol mixed that can be used when you want to keep food warm outside or something. I was upset when I found out that my lab class wasn’t going to be able to do the soap lab due to snow days, it would have been the perfect hands on lab to go right along with my paper. Soap is used in many......

Words: 556 - Pages: 3


...SOAP Subjective: This is a 3 year old male who was brought in by his mother due to nosebleeds for 2 days. Mother reports nosebleeds was on and off for 2 days. She reports moderate amounts of blood is produced each time. She reports this as the first time it has ever occurred. She reports the father and one daughter has problems with nosebleeds but denies any bruises noted. She denies any family hx of bleeding. She reports hx of allergies herself. She denies any bruising or other bleeding problems. She denies any nasal obstruction or allergy to medications or food. Denies fever, difficulty breathing, trauma, hoarseness, or dysphagia. She reports her son has a cold, runny nose, stuffiness, and sneezing for 3 days. She reports the child frequently rubs the nose. Reports nasal discharge to be clear and thin. Health promotion: Covers nose when sneezing. Objective: Lungs clear. Temp 97.4. Nasal mucosa red, with clear, thin discharge, and mild bleeding noted. No swelling, foreign body, no external lesions. Able to smell pop corn and perfume. Mouth: Mucous membranes moist, no lesions. Tongue moist, normal size, no fasciculation, does not deviate on extension. Teeth present. Throat: Mucosa pink, no exudates. Uvula midline. Tonsils present. Gag reflex present. Assessment: Ineffective breathing pattern r/t Plan: Refer to Primary Care Provider. Encourage increase in fluid intake. Avoid OTC cough, cold medicines, and aspirin. Avoid people with infection. Avoid cold......

Words: 298 - Pages: 2