Hula Hupps

In: Business and Management

Submitted By tarry
Words 1953
Pages 8
Using new product development to grow a brand
Introduction
1 2

Kellogg’s and the marketing mix
With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods, such as cookies, crackers and frozen waffles. Its brands include Corn Flakes, Nutri-Grain and Rice Krispies.

Managers can decide when to make key changes to a core product by analysing its position within the product life-cycle. Life-cycle analysis accepts that products have a finite life, and analysts chart a product’s performance through several phases, from its launch through various phases of growth until it reaches maturity and eventually decline. A product’s life cycle may last only a few months (e.g. with a fad, or

In a rapidly changing and competitive business environment, it is not easy to predict:

◗ ◗ ◗

future trends in consumer tastes and preferences competitors’ actions market conditions.

Kellogg’s is a global organisation. Its products are manufactured in 19 countries worldwide and sold in more than 180 countries. In an uncertain world where the organisation’s strategy is to focus on products and brands that are either the market leader or in a strong second position the company believes that this focus upon core and successful products enables it to provide consistent and reliable returns and rewards for its stakeholders.

craze) or, as with Special K, for many years. Although it was a successful product, Kellogg’s recognised the opportunity to stretch the brand by investments that would:

Creating new products or making changes to existing brands can be expensive. It involves making investment decisions now, in the hope of making a return later. Weighing up future returns against an investment is a crucial part of a manager’s job.

◗ ◗ ◗

revitalise it extend and further develop its growth phase help to…...

Similar Documents

Appendix F

...Associate Level Material Appendix F Academic Honesty Articles Worksheet Resource: University Library Find at least two articles on the subject of academic honesty in the University Library. Complete the chart below. Article 1 Article 2 What keyword search did you use to find the article? Academic honesty Academic honesty In which database did you locate the article? Academic Education What is the title of the article? Honesty and Heroes: A Positive View of Heroism and Academic Honesty A best Practice Protocol for Handling Academic Honesty in Adult Students Who is the author or authors? Sara Staats Julie M. Hupp Anna M. Hagley Stephen Gambescia When was the article published? July 2008 Winter 2007 Was the article peer reviewed? No No Outline three major points the author made in the article. • Academic honesty is rare but possible • Academic misconduct is common, and is made out not to be a big deal among students. • Students who practice academic honesty should be considered everyday heroes. • Academic honesty should be expressed in a teacher’s policy and procedures and should be stated and made sure everyone understands. • How to set up protocol in case of academic dishonesty • What steps to take in case of academic dishonesty What did the author conclude in the article? What were the findings? If students would be increasing courageous, honest and empathetic, we would be more likely to have academic honesty. Their......

Words: 371 - Pages: 2

No Paper

...Security Council that influenced foreign policy. | |Inchon |The location of a surprise American invasion that pushed North Korea back across the 38th parallel. | |Martin letter |The letter that MacArthur wrote to Joseph Martin that lead to his dismissal. | The Fabulous Fifties From the following list, choose five and identify their significance during the 1950s. The Hula Hoop, Disneyland, The Mickey Mouse Club, Interstate Highways, Dishwashers, Hi-fis and Stereos, Poodle Skirts, McDonald’s, Drive-in Theaters, Levittown, Dr. Spock, Ozzie and Harriett, Leave it to Beaver, I Love Lucy, Father Knows Best, The Honeymooners, Amos ‘n Andy, My Little Margie, Echo Park, Persistent Poverty, Black Urban Migration, Urban Renewal, Massive Resistance, Beats; American Bandstand; Elvis Presley; James Dean |Event |Significance | |The Hula Hoop |The popularity of the hula hoop was its significance during the 1950s. | |Poodle Skirts |It was a new fashion that lifted spirits from the sad days of the 30s and 40s. | |Echo Park |Was the first park to spark battles to prevent wilderness areas from being developed. | |McDonalds |Transformed the way people ate. Especially those who were......

Words: 363 - Pages: 2

Will Tv Succumb to the Internet

...digital files have near zero effect on users because the laws are hardly enforced. * YouTube, which was started in 2005, is the most popular video-sharing website in the world. Over 150,000, unauthorized video clips of copyrighted television programs appeared on YouTube. * Hula.com, a website offering streaming video of television shows and movies from NBC, Fox, ABC, Comedy Central, PBS, USA Network, Bravo, FX, Speed, Sundance, Oxygen, Onion News Network, and other networks. Hula also syndicated its hosting to other sites, including AOL, MSN, Facebook, MySpace, Yahoo and Fancast.com, and allows users to embed Hula clips in their website. Hula.com is supported by advertising commercials, and much of its contents are free to viewers. Viewers can view contents over IPhones, IPods, IPads as well as computer screens. * By 2010, nearly 800,000 U.S. households had “cut the cord” dumping their cable, satellite, or high-speed television services and in its placed favored web-based videos from Hula, downloadable shows from ITunes, by mail video services such as Netflix, and over-the-air broadcast programming. Cable/Satellite networks have real issues to contend with regarding increased internet use for entertainment. The ease of access to copyrighted materials on the internet is so widespread that it’s becoming increasingly difficult to locate and impose fines on violators. How can U.S. laws enforce file sharing and website content in different countries around the......

Words: 2017 - Pages: 9

Polynesian Dance vs Native American Dance

...to them. An interesting fact about cultures and dance is that dance was used to express how they felt and emit their own expression of themselves. One thing that both Native American and Polynesian both have in common are they both believe in the spirits of their ancestors. When the Polynesian's danced the Hula they thought that if done incorrectly that something would happen and may turn disastrous while Native American dance specifically for a reason and believed if they asked for thanks for necessities they would acquire it. Both dances were created for one reason and one reason only to ask for help spiritually. Native American culture and the way they danced were entirely for their Gods, basically as an offering to show how important they were and how much their Gods were believed in. As the Polynesians too were spiritual and wouldn’t dance until an elder blessed the area in which would be danced upon, they also danced to perform for their people as entertainment. Now looking at how each culture’s learning criteria. Polynesians didn’t just show people who wanted to dance some moves and sent them on their way. No, they needed to understand the meaning of Hula and enrolled select individuals into a “Dance School” where they would be taken from their community and given comprehensive training so they have the honor to dance But looking at the Native American’s, one doesn’t need specific training to dance and anyone who chooses to dance can do so. Music and dance......

Words: 1090 - Pages: 5

Personal Development Plan

...Personal Development Plan Introduction My very first class as a graduate student was more valuable than all my classes taken as an undergraduate. As I was called up to the front of the class to be part of the hula-hoop demonstration, a lot of thoughts raced through my mind. “Oh no! It’s a hula hoop. I’m going to have to circulate my hips in front of the whole class. Okay, nevermind, it’s a team building exercise. We could all stand as close as we can, but maybe everyone would be uncomfortable with our bodies touching. I could suggest it and see what the group thinks, but maybe my idea will get shut down because we are not comfortable with each other. Oh look! there is an older gentleman in our group. I should just listen to what he says.” In chinese culture, I was taught to respect my elders and follow their commands. This put me in a mindset to be a follower and hold back my ideas. I began making eye contact with the older gentleman (Chuck), and whether he noticed the constant stares from me or not, he began to take initiative and lead the group. Prior to taking a class in organizational behavior, I would have just brushed my behavior off and not extracted any useful lessons from the hula-hoop example. As I study organizational behavior, I thought about the hula-hoop example on a daily basis. How do I identify myself in a group environment? What Did You Learn About Yourself? In my intermediate accounting class (ACCTG 620), we are required to work in groups of four......

Words: 2264 - Pages: 10

Video Project

...not very graceful and will not be the next Doris Humphrey, I still find the movements of dance delightful and highly entertaining. I have always thought dance was wonderful and beautiful form of art, but something that I was not fortunate enough to gain talent in and after learning just ONE minute of a dance my thoughts were reaffirmed. I chose to learn a portion of a Hawaiian Hula Dance, a video from our week three assignments Na Hula O Kaohikukapulani hula practice on Kauai. The types of dance styles that are seen in this video are dance for spiritual connection and worship dance. These forms are a lost art in the Hawaiian Hula dance; the original purpose for the Hula dance was for spiritual connections to the earth gods, but over the years it this style is used for tourist attractions rather than spiritual reasons. “But other ritual dances, for example, hose to the volcano goddess Pele, have retained their sacred context” (Lihs. 10). I spent a great deal of time searching through the video folders to find what I thought to be “the easiest” dance video, after choosing Na Hula O Kaohikukapulani hula practice video I quickly realized it was not the “easiest” dance. Reading and observing dance performances and dance movements turned out to be more detailed than I imagined. First, I began practicing the swaying lower body movements; I thought if I locked in that portion of the dance I can do that without thinking. I did not account for the fact that I was not staying in one......

Words: 819 - Pages: 4

Discrimination

...2010) . Many tourists come to Hawaii for vacation, but they are not aware that Hawaiians are experiencing political and economic hardship. Hawaiian’s are out-numbered by tourist in a ratio of six to one residence. The tourists come to see Hawaii for their true culture, especially the Hawaiian hula dancers. However, the Hawaiians view that the women and men are culturally prostituted. That woman are being degraded and victimized for the view in exchange for money. Hula dancers wear heavy makeup and dress in costumes. The men are also exposed to degradation of being displayed during performances. The hula has become provocative with a mix of Polynesian culture. The Hawaiians perspective, the hula dance portrays a different view. “The hula dance depicts the energy of the life force in the earth and among the people on the earth” (Staton, 1998). The hula is performed for tourist as a form of entertainment, but its original purposes is altered. The hula is for sacred offers, transmits knowledge of oral traditions, and provides social and cultural cohesion (Staton,1998). Now, the hula is more for the pure entertainment and to make money for the hotels. The local children grow up thinking the hula is for the entertainment business for hotels. “Tourism makes a point to advertise that everything in Hawaii ‘can be yours’-the place, the people, the culture, and even in identity as native is for sale” (Staton, 1998). Hawaiians are looking to change their image and try to get others......

Words: 3190 - Pages: 13

Electric Circuit

...circuits My field of study is Electrical Engineering Technology, associate’s degree, and I’m planning on continuing to my bachelor’s degree. As the title says, the new technology in my field of study that I want to know more about is electric circuits. I learned that, “A circuit is an unbroken loop of conductive material that allows electrons to flow through continuously without beginning or end,” (Electric Circuits, 2012). In the article it is also stated that the marble-and-hula-hoop model could be used as an example of a complete circuit that isn’t broken. I learned that the marble-and-hula-hoop circuit also provided the means to support a uniform flow of electrons without having to use the infinite Sources and Destinations. The marble-and-hula-hoop circuit shows that a fixed number of electrons moving clockwise in the circuit provide a cycle of electrons in which the continuous flow of electrons is indefinite, without the need for an infinite supply and dump of electrons. The example of the marble-and-hula-hoop circuit not needing an infinite supply and dump of electrons placed emphasis on the importance of continuity in a circuit like it is in a straight piece of wire. As the article continued on I also learned that any break on a circuit will prevent any electrons from flowing through it as they are supposed to. In other words, a continuous electron flow can’t occur anywhere in a broken circuit. Thus, one of the most important principles one must realize while......

Words: 427 - Pages: 2

Lovely Hula Hands

...Reading Reflection- Lovely Hula Hands Thesis/Main Points/My Opinion: According to this letter written by Haunani Kay-Trask, she expresses her feelings about the tourism here in Hawaii. She states that tourists have outnumbered the Hawaii residence with a ratio of 6 to 1, and had the ratio of 30 to 1 when comparing the tourists to the Native Americans. She also found facts that showed Hawaii residence why we should dislike tourists. One of the quotes she has found says “tourism has been the single most powerful factor in Oahu’s crime rate”. So as you can see, there can be bad reasons to why tourism is bad. Tourism also has good sides to it, things such as creating job opportunities. Hotels, restaurants, Trollies/Buses, Tour guides, malls are all things that help benefit Hawaii. I for one know how much tourism is important, due to the fact that I dance Hula and Tahitian for them. Without these tourists, I wouldn’t have any shows to dance. I think that Haunani feels that tourism is just taking over our island a little too much. When she gave us the ratio of how many tourists we have here on the island, I thought to myself, “wow, that’s a lot more than I thought it would be. I guess I feel her pain, because I wouldn’t want people taking over my land especially because this place means everything to not only me but my family, friends, and other Hawaii residence that live here....

Words: 252 - Pages: 2

Pdp ; Self Development Assignment

...top of the line as a graduate understudy was more important than all my classes taken as an undergrad. As I was rung to the front of the class to be a piece of the hula-circle exhibition, a considerable measure of contemplations hustled through my brain. "Goodness! It's a hula band. I'm going to need to flow my hips before the entire class. OK, don't worry about it, its a group building activity. We could all stand as close as possible, however perhaps everybody would be uncomfortable with our bodies touching. I could recommend it and see what the gathering considers, yet perhaps my thought will get close down in light of the fact that we are not happy with one another. Gracious look! there is a more seasoned noble man in our gathering. I ought to simply listen to what he says." In chinese society, I was taught to appreciation my older folks and take after their summons. This place me in an attitude to be an adherent and keep down my thoughts. I started looking at the more seasoned noble man, and whether he perceived the steady gazes from me or not, he started to take activity and lead the gathering. Before taking a class in hierarchical conduct, I would have quite recently gotten over my conduct and not separated any helpful lessons from the hula-circle illustration. As I study hierarchical conduct, I pondered the hula-band sample once a day. How would I recognize myself in a gathering environment? In my middle bookkeeping class, we are obliged to work in gatherings of four......

Words: 873 - Pages: 4

From a Native Daughter

...song to value her argument. In a supplementary text to “From a Native Daughter,” the text “Lovely Hula Hands” also by Haunani Kay Trask suggests a deeper analysis of the Hawaiian oppression towards the whites. The text explains the sheer ignorance that Americans and Europeans have to Hawaii’s rich culture, sacred history, and political spectrum. “I would imagine that most Americans could not place Hawaii or any other Pacific island on a map” (Trask 1) suggests that Americans are simply using Hawaii for its beauty and not knowing anything about their people. The theme of white people not understanding the Hawaiian people seems to be present in both the articles. Differently, in “Lovely Hula Hands” the message is much clearer to the audience by explicitly stating that Americans are ignorant and they do not understand Hawaiian history, whereas in “From a Native Daughter” Trask uses different techniques and complex appeals such as song excerpts and emotional diction to convey her message. Both texts effectively inform the reader that there is a sense of ignorance toward Hawaii in terms of their history. When Trask says that the native people were not oppressed when the Europeans seized land, she believes that people outside the Pacific simply do not understand the pain that Hawaiians go through knowing that nobody knows their history. In one of her closing statements in “Lovely Hula Hands,” Trask informs people that “if you are thinking of vising my homeland, please don’t…If......

Words: 1952 - Pages: 8

Atek Pc

...and stresses that were on the personal computer industry. The industry was in transition with falling profit margins. “The PC Industry was experiencing tremendous cost pressure and was undergoing a period of consolidation. As profit margins fell, PC makers were launching cost reduction strategies aimed at further improving efficiency of their supply chains, while lowering the cost of distribution” (Hupp, Keil, & McFarlan). Corporations and consumers were keeping their personal computers for a longer period of time before buying a new one because of the difficulty of transitioning to a new computer and the cost associated with upgrading. This turn in the industry caused AtekPC to re-evaluate their current processes and implement a PMO. This implementation was a sufficient reason because if they needed to make a change within their information technology sectors and create new innovative products in order to make some traction within a falling market. “We have a stronger need than ever before to be aggressive and to move quickly so that we can reduce costs and tap new markets” (Hupp, Keil, & McFarlan). The CIO John Strider was aware that changes needed to be in order to keep them relevant in the industry and his way of doing that was introducing the PMO into the company. What are the changes that will be necessary in order for AtekPC to effectively implement a PMO? Consider among other factors the program management performance domains from your Week 1 readings......

Words: 587 - Pages: 3

Trip to Hawii

...into the underground oven called an imu.(www.alternative-hawaii.com/hacul/food.htm) Along with the roasted pig, usually at a luau you can find seafood, chicken, sweet potatoes and taro pudding. Hula dancing is traditionally done at a luau. Hula dancing began in the 19th century. At first it was a religious ritual to present to the kings and upper classes. Today it is still to honor the ancients gods . The hula is preformed with chants and accompanied with percussion instruments. The instruments are called the Ipu heke and the standing pahu drum. (Eyewitness Travel guide pg.16-17) Clothing is an important factor of the hula dancing. The ancient Hawaiian men wore Kupe’e which was a dog tooth leg piece, today sea shells are used. A kupe’e lima is also worn around the wrists of men. A lei po’o is a lei that’s work around the men hula dancers head. A long grass or leave skirt was worn by the men to complete their outfits.(http://www.geocities.com/~olelo/hula.html) Women hula dancers wore holoku’s which are long fitted dresses. Sometimes a shawl is worn by either men or women, which is called a kihei. Hula dancers also wear lole lima puha’uha’u which is a puffed up arm piece. Another type of dress that can be worn is a mu’umu’u. Both women and men can wear a pa’u heihei, which is a hula skirt made out of leaves.(http://www.geocities.com/~olelo/hula.html) A big part of the Hawaiian culture is the crafts. Woven baskets, leis, wooden bowls were crucial elements to every......

Words: 618 - Pages: 3

Academic Honesty Articles Worksheet

...Appendix F Academic Honesty Articles Worksheet Resource: University Library Find at least two articles on the subject of academic honesty in the University Library. Complete the chart below. Article 1 Article 2 What keyword search did you use to find the article? The keywords I used to find both of my articles were “academic honesty.” In which database did you locate the article? I located both of these articles from the University website library. EBSCO. What is the title of the article? Honesty and Heroes: A Positive Psychology View of Heroism and Academic Honesty “The fault lies not in our students, but in ourselves” Who is the author or authors? This article was written by Staats, Sara, Hupp, Julie, and Hagley, Anna The authors of this article are Austin, Zublin, Simpson, Stephanie, and Reynen, Emily When was the article published? July of 2008 April of 2005 Was the article peer reviewed? No it was not I was unable to find where the article was ever peer reviewed Outline three major points the author made in the article. Both articles are based on academic honesty and how we can help ensure that it is obtained What did the author conclude in the article? What were the findings? Plagiarism, false references, and easy access for cheating. Plagiarism may be the top problem for academic honesty. There finding were how these certain student apply such behavior. How does this article apply to your work as a student? I believe that......

Words: 254 - Pages: 2

Gen105 R9Appendix F(1)

...Associate Level Material Appendix F Academic Honesty Articles Worksheet Resource: University Library Find at least two articles on the subject of academic honesty in the University Library. Complete the chart below. Article 1 Article 2 What keyword search did you use to find the article? Academic * Honesty Boolean phrase Academic * Honesty Find all my search items. In which database did you locate the article? EBSCO Specialized Search Education Research Complete EBSCO What is the title of the article? Honesty and Heroes: A Positive Psychology View of Heroism and Academic Honesty. Full Text Available Utilizing a Culture of Trust to Promote Academic Integrity Who is the author or authors? By: Staats, Sara; Hupp, Julie M.; Hagley, Anna M. Journal of Psychology. Jul2008, Vol. 142 Issue 4, p357-372. 16p. 2 Charts, 5 Graphs. Robyn Hulsart Victoria McCarthy When was the article published? Final version accepted September 4, 2007 By: Hulsart, Robyn; McCarthy, Victoria. Journal of Continuing Higher Education. May-Jul2011, Vol. 59 Issue 2, p92-96. 5p. DOI: 10.1080/07377363.2011.568827. Was the article peer reviewed? Yes Yes Outline three major points the author made in the article. Honesty and Heroes: A Positive Psychology 1. The study in both experiment 1 and 2 that Academic Heroes were less likely to report cheating in themselves or others. Where as nonacademic heroes ( people more inclined to cheat ) were found to report a......

Words: 1411 - Pages: 6