Imc Apple

In: Business and Management

Submitted By Namunyak
Words 823
Pages 4
CHAPTER ONE

INTRODUCTION
1.0 Introduction

Air travel is in deed one of the largest and fast growing industries in the world. It is of utmost important importance to a number of industries for it facilitates economic growth, world trade, international investment and tourism.

It is then because of this that the travel industry that the travel industry has increased its roles in the process of globalization that is occurring in all most all other countries.(the airline industry, 2009)

In the past decade traveling by air has increased by 7% per year due to rising number of people who have engaged in either business or leisure travels. Out of the two more people tend to engage in leisure travels.

1. background of the study

The airline industry is currently affected by a number of factors that threaten their operations. The poor economic times have negatively affected their operations .the high operation cost has significantly reduced the market size due to the effects of the global melt down as well as uncertainty that defines oil prices

Kenya Airways, headquartered in Nairobi, is the major airline serving east Africa.
Together with its strategic partner KLM ROYAL DUTCH Airlines, it is the leading operator on all domestic routes with in Kenya as well as operating scheduled passenger and cargo services to major destinations in sub- Saharan Africa, Europe, the Middle East and Asia.

It has international sales offices or agents in all the countries to which it flies, in addition to a network of travel and cargo agents within Kenya itself. The 30 strong IT team manages a network of 1000 work stations in a company with about 3500 employees.

Kenya Airways, like all airlines, needs a fast reliable communications infrastructure to serve its customers with instant, accurate information and flight…...

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