International Business Management

In: Business and Management

Submitted By kudratchawla
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Pages 10
Starbucks Entry Mode in India

Executive Summary:
The following report consists of the entry mode chosen by STARBUCKS to enter the Indian Market of Coffee House. This Report will give you a better understanding about an organization’s require to expand globally. Globalisation plays a very important role for any organization. It helps the company to expand over different areas and connect with different people. The report depicts about the entry mode chosen by STARBUCKS to invade the Indian market. It also briefs about the competitive Environment faced by STARBUCKS to gain the desired market share. It also consists of the Political, Economical, Social and Technological Analysis faced by STARBUCKS and the Corporate Strategy used to survive among the rivalry.
This report clearly discusses the Strength, Weakness, Opportunities and Threats faced by STARBUCKS in the Indian Economy and how they have been successful to overcome them. Followed by the conclusion part which states how successful was the chosen entry mode and growth of STARBUCKS in its new market.

Vanessasong.(2012).Retrieved from http://blogs.ubc.ca/vanessasong/2012/11/15/doesnt-matter-what-starbucks-sells-india-loves-it/

Table of Contents:

Assignment Cover Sheet…………………………………………….………………………………………………………………………………1
Assignment 1 – Research Report…………………………………………….………..………………………………………….…………...2
Project Starbucks India...…………………………………………………………………………………………………………………………….3
Executive Summary…………………………………………………………………………………………………………………………………….3
Table of Contents……………………………………………………………………………………………………………………………………….4
Introduction……………………………….………………………………………………………………………………………………………………5
Entry mode chosen by Starbucks………………………………………………………………………………………………………………..6 Why Starbucks – TATA will work?....................................................................................................7
Starbucks…...

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