Internationalization of Smes

In: Business and Management

Submitted By iamkalim
Words 1781
Pages 8
Thesis
Proposal

Master’s Thesis Research Proposal

Market Investigation for Gunnar Widforss Industries

Instructor: Daniel Tolstoy Authors: Adeel Asghar Shahid Kalim Khan

Malardalen University, Vasteras, Sweden

Date: 2009-03-17

Table of Contents
1. 2. 3. 4. Introduction .......................................................................................................................................... 3 Objective and Purpose .......................................................................................................................... 4 Literature Review .................................................................................................................................. 4 Research Design .................................................................................................................................... 5 4.1. 4.2. 4.3. 4.4. 4.5. 4.5.1. 4.5.2. 6. 7. 8. 9. Population: ................................................................................................................................ 5 Sample Size: .............................................................................................................................. 5 Sampling Technique: ................................................................................................................. 5 Research Approach: .................................................................................................................. 5 Data ........................................................................................................................................... 5 Secondary Data ..................................................................................................................... 5 Primary Data…...

Similar Documents

Internationalization of Cemex

...894 Yacine JABRI 111.053.706 François MARTINEAU 905.189.147 Lore OLAERTS 111.051.409 Charlotte PELLICANO 907.182.173 Presented to M. Gahima Égide Karuranga Outline Introduction 1 Globalization process - triple bottom line approach 2 Cultural differences and business practices 2 Laws, regulations and public opinion 3 Economic, Financial and Technical considerations 4 The Retention Challenge 6 Employee retention challenge regarding a transnational/multidomestic strategy 6 Compensation and benefits 7 Training and development plans 8 Health and safety policies 8 Employee engagement 9 The Cultural Differences Challenge 11 A quick reminder about CEMEX’s HR Challenge. 11 CEMEX first solution: its internationalization method 12 The special asset: SHIFT 12 Conclusion 13 APPENDIX 1 i APPENDIX 2 ii APPENDIX 3 iii Bibliography iv Introduction CEMEX is a multinational specialized in the cement industry. It produces and distributes cement, ready-mix concrete, and aggregates and related building materials all over the world. It was founded in Mexico in 1906 and now has annual sales of 15.14 billion US dollars (2011). Is workforce is composed of 44,100 employees worldwide, which 32% of it dispatched in Europe, 23% in Mexico and 19% in United States. According to CEMEX 2011 Sustainable Report, Health and safety and, more generally, employee relation, are both top priorities for CEMEX. The first section of this paper will describe...

Words: 5899 - Pages: 24

Smes

...Article 1: Exploring new supply chain strategies in manufacturing SMEs Summary: The article explores about the different types of supply chain strategies in manufacturing SMEs. Kamel A. Fantazy, Vinod Kumar and Uma Kumar are professors at Sprott School of Business. They did a research on what kinds of supply chain management strategies are usually adopted by SMEs. A research survey was created and distributed among 1500 Canadian SMEs, out of which only 175 were used as a sample. That’s how many responses were collected. Previously, the supply chain strategies of all the SMEs were classified into the following four: * Modularizing * Appending * Innovating * Following After the responses were computed, it was found out that modularizing and appending does not really exist, but there is another one which has been prevailing the manufacturing SMEs. It is known as Customer Oriented Strategy. So, now there is three types in total which are COS, INS and FOS. The results did not show any correlation with modularizing and appending and hence, were dropped off. Lessons Learnt: * Activities within the supply chain must be Customer Based. SMEs should be Customer Oriented. They should try to satisfy the customer needs. * Understanding customers’ need knowing how to satisfy them, is a key. * Every supply chain must have a Customer strategy. But this is going to be different for every supply chain company because every company is going to adopt a......

Words: 1004 - Pages: 5

Smes

...Cairo University Faculty of Economics & Political Science Post graduate studies Economic Department Finance for Growth and Role of SMEs An Application to Egyptian Case Prepared by: 1- Amr Hassan Elkady 2- Nashwa Mohamed Hussein Presented to: Prof. Hala El-Saied 2010 In September 2004, the Financial Sector Reform Program was launched and endorsed by the Government of Egypt at the highest political level. The five pillars of the program are reforming the banking sector, restructuring the insurance sector, deepening the capital markets, developing a well functioning mortgage market, and activating other non-bank financial institutions and services. The program aims at improving the soundness of the financial sector and promoting an enabling environment for an efficient, competitive and agile financial system that serves Egypt’s development and growth objectives. The progress and pace of the Egyptian Financial Sector Reform Program have been commended at home and abroad. However, we still have some way to go to fully reform the sector and address its main challenges; one of which is ensuring better access to financial services which is imperative to economic growth and development. Improving access to finance allows businesses, especially small and......

Words: 5415 - Pages: 22

Internationalization of Firms

...Internationalization and firm performance 1. Introduction The topics of internationalization and firm performance are introduced. Over the last decades the interest on the relationship and connection between internationalization and performance has grown rapidly. The aim of this paper is to focus on the strength and weaknesses of internationalization as a business strategy by stressing the positive and negative factors that influence the whole process. Moreover, internationalization well be discussed with regard on performance levels. Does firms expansion abroad has a direct positive or negative impact on performance? And, if yes, in what extend does performance, profit, market share as well as the position toward competition change? The first part of the paper deals with some of the important reasons such as resource, marker, efficiency, as well as strategic asset seeking, which directly influence companies to be multinationals. We live in the area of globalization, where “going global” and becoming international is a very common strategy used by firms in order to expand and spread their potentials abroad. Nevertheless, before some decades this topic was not as common as today and authors starting to study it by concentrating not only in the economical side, but as well as by dealing with cultural diversities, political barriers, local versus foreign customers, competition etc. The second part of the paper is focused in more details in the IP relationship. It is......

Words: 7257 - Pages: 30

Internationalization of Smes

...Internationalization of SMEs Overview: 1. Introduction 2. Motivation for Internationalization of SMEs 3. Strategies for Internationalization of SMEs 4. Risks and Opportunities 5. Internationalization of SMEs – Best approach 6. Conclusion 7. References Introduction In Europe companies with less than 10 employees are considered to be micro-firms, those with less than 50 employees are small-firms and those with less than 250 employees are considered as medium-firms. In the US however the size of small firms sums up to 100 employees and medium sized firms may have less than 500 employees. SMEs are key actors in the world economy because they are an important part of GDP and play a big role for employment. Since today’s world becomes more and more globalized it is important that firms can compete on an international level. Big enterprises often choose to internationalize their business but for them this process mostly isn’t as risky as for SMEs, because while big firms may lose parts of their firm budget if something goes wrong, SMEs have to fight for their existence and may disappear at all if they choose a wrong approach of internationalizing. Usually small start-up companies do not survive longer than the first 5 years therefore it is very important for SMEs to take the right steps in order to become successful. Motivations for Internationalization of SMEs There are different types of motivations for going international. These are...

Words: 1727 - Pages: 7

Managing the Internationalization Process

...Managing the internationalization process Learning outcomes After reading this chapter, you should be able to: ➤ Understand the motives for internationalization. ➤ Apply the theories underpinning the internationalization process. ➤ Explain the Psychic Distance and Born Global concepts. 5 ➤ Advise a multinational firm on choosing an appropriate entry mode for internationalization. ➤ Advise a multinational firm on de-internationalization. 148 Global strategic development Opening case study Internationalization of a French retailer—Carrefour In 1960, Carrefour opened its first supermarket in France. In 1963, Carrefour invented a new store concept—the hypermarket. The hypermarket concept was novel, and revolutionized the way French people did their shopping. It moved daily shopping from small stores to enormous stores where customers find everything they want under one roof, in addition to selfservice, discount price, and free parking space. The first Carrefour hypermarket store was established at the intersection of five roads—hence the name, Carrefour, which means ‘crossroads’. Carrefour is the leading retailer in Europe and the second largest worldwide, with Exhibit A International development of Carrefour Year Country and mode of entry No. of stores (2009) 1969 1973 1975 1982 1989 1991 1993 1993 1994 1995 1996 1997 1997 1998 1998 2000 Belgium—Carrefour’s first hypermarket outside France Spain Brazil—Carrefour’s first hypermarket in the Americas Argentina......

Words: 14656 - Pages: 59

Sme in India

...Management March 18-20, 2013 Problems affecting the growth of small and Medium Enterprises (SMEs) in India Lubina Zaidi Lubina.zaidi@gmail.com Faculty of Management Studies, University of Delhi Small and Medium Enterprises (SMEs) play a pivotal role in the development of the country. It has made significant contribution to industrial production, export and employment generation. In developing countries as well as developed countries they are important from the point of view of employment generations, which is very important in countries like India with huge backlog of unemployment in the urban sections of the economy. It has been observed that their composition depends upon the way the production is being organized in the economy .However in India Government deliberately planned the growth of SMEs to achieve certain economic and non-economic objectives. India has registered a consistent high economic growth (6-9%) over the last decade and was able to survive and sustain world recession triggered in 2008. For the sustainability of this kind of growth proper nurturing of SME sector is imperative. This paper will detail various challenges being faced by Indian SMEs, the role of government in upliftment of staggering Indian SMEs as well as the impact of government initiatives and policies on the upliftment of Indian SMEs. This paper also highlights the recommended solutions so that SME sector is empowered to perform better and prosper in domestic and international arena.......

Words: 4514 - Pages: 19

Internationalization

...Internationalisation of SMEs: Options, Incentives, Problems, And Business Strategy Mohd Khairuddin Hashim & Romle Hassan Faculty of Business Management University Utara Malaysia ABSTRACT Internationalisation presents firms with various opportunities to expand their business activities. The review of the small business literature however, indicates that as a field of study, internationalisation has not attracted much research attention, particularly among small and medium-sized enterprises (SMEs) in the Malaysian context. This study initiated an attempt to address this issue. More specifically, the study strived to explore the internationalisation options, incentives, problems, and business strategy among manufacturing SMEs. INTRODUCTION Globalisation offers various internationalisation opportunities to not only large enterprises, but also to small and medium-sized enterprises (SMEs). Internationalisation provides firms with opportunities to expand their sales, lower their costs, and improve their profits. Although internationalisation presents firms with tremendous opportunities, the complexities and challenges of international marketplace appear to restrict their interest and frustrate their efforts at internationalising (De Noble et.al, 1989; and Burpitt and Rondinelli, 2000). 1 In the case of small and medium-sized enterprises (SMEs), they seemed to be slacking in the area of internationalisation. In spite of the fact that international markets can provide......

Words: 5234 - Pages: 21

Types of Exporting Smes

...TYPES OF EXPORTING SMEs Until mid-1990s, the reviewed companies in export marketing and per- formance studies were often divided into exporting and non-exporting, or to highly vs. limitedly exporting companies. The past 10 years witnessed an increasing interest toward firms which do not try first to grow and get strong market positions in their home countries and after that start foreign op- erations but rather are involved in foreign operations in their first years of operations or even straightaway start their foreign sales. These firms have been labeled quite differently in various studies: born globals (Knight & Cavusgil, 1996; Madsen & Servais, 1997; Aspelund & Moen, 2001), inter- national new ventures (INVs) (Oviatt & McDougall, 1994, 1995, 1997), global start-ups (Oviatt & McDougall, 1994), or high-technology start-ups (Jolly, Alahuhta, & Jeanet, 1992). More recently, the term born-again global firm has also been proposed, to describe long-established firms that used to focus on their domestic markets, but suddenly opt for rapid internation- alization (see e.g., Bell, McNaughton, & Young, 2001). The main driving forces for the existence of these new types of companies are (see Knight & Cavusgil, 1996; Madsen & Servais, 1997; Rialp, Rialp, & Knight, 2005): (1) the increasing role of niche markets, (2) the advances in process technology, (3) the advances in communication technology, (4) the inherent advances of small companies,...

Words: 2159 - Pages: 9

Internationalization

...The Factors that Influence Successful Internationalization of Firms in Emerging Markets: A Case Study of MTN International Abstract Internationalization is essential in the modern world that is filled with many uncertainties. Companies internationalize because of many factors that include profit motives, costs minimization, diversification of the markets, search for new opportunities, saturated domestic market etc. the internationalization process of a firm involves many processes that are interlinked and the firm that wants to internationalize should always take these factors into considerations. The factors include the knowledge on the market, the availability of resources, the strategies to be used and the market environment. Before a company takes on an international assignment it should plan first. Planning will help the organization not to make mistakes in its initiative. Despite the many motives of companies to internationalize and the advantages involved, there are obstacles that the company must overcome for successful internationalization this paper analyzes the internationalization process in emerging markets, the process, motives, obstacles and benefits to a firm. A case study of MTN international will be used. The study is important to every person interested in international business and companies.More… CHAPTER ONE 1.1 Chapter overview This chapter will give a highlight of the whole study about internationalization of companies. Included in the chapter...

Words: 9748 - Pages: 39

Mcdonalds Internationalization

...Aqsa Qamar Sarah Malik Sabah Anwar Hayat Solangi Afaq Baig Date: January, 26th, 2015 Table of Contents 1.0 Company Introduction 4 2.0 Problem Statement 5 3.0 Literature Review 5 3.1 The Concept of Internationalization 5 3.12 The Entry Mode 5 3.13 The Factors That Influence Entry Mode Choice 6 4.0 Findings 7 4.1 Mode of entry 7 4.12 Autonomy in Operations 8 4.13 Conditions of Franchising. 8 4.14 Restaurant Ownership 8 4.2 Location 9 4.21 Mission as the Guiding Principle. 9 4.22 Market share 10 4.23 Pricing Strategy 10 4.3 Functional Strategies 11 4.31 Marketing Problems 11 4.32 HR Problems 11 4.33 Training 11 4.34 Adapting to Pakistani culture 12 4.35 Promotional strategies 12 4.4 Environmental Scanning 12 4.41PEST Analysis 12 5.0 Conclusion and Recommendations 14 6.0 References 16 Abstract In this age of internationalization, people are able to share any kinds of food from different parts of the world, thanks to the global business of food and beverage companies. As the leading driver of global growth in consumer food service, the fast food industry is reaching new consumers continually through improved menus, dining experience upgrades and rapid worldwide expansion. As representatives of this industry and experienced......

Words: 4411 - Pages: 18

Internationalization Strategy

...European Research Studies, Volume XIV, Issue (2), 2011 “Carolina Herrera” Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness? Cristina Calvo Porral1, Domingo Calvo Dopico2 Abstract: The Company Carolina Herrera has identified a market niche that demands garments, apparel and accessories and to which it can offer a somewhat differentiated product with excellent quality. This market niche is the target of several companies such as Loewe and Vuitton, which may be clearly identified as the leading companies and worldwide references. In this scenario, the question of which internationalization strategy must be pursued to access the luxury fashion product market should be raised. A Benchmarking analysis was carried out for the purpose of identifying best commercial performances of leading worldwide Brand names to determine the marketing planning strategy. Results show the companies’ recognition of a globalised luxury and the discovery of a global market niche with huge growth potential, such as luxury handbags, make us state that there are still growth opportunities that have not been exploited. Key Words: Internationalization, Benchmarking, Branding, Fashion Markets JEL Classification L21, M30, M31 1 2 University of A Coruna, Faculty of Economics, Spain, email: ccalvo@udc.es University of A Coruna, Faculty of Economics, Spain, email: domingo@udc.es 4 European Research Studies, Volume XIV, Issue (2), 2011 1.......

Words: 9288 - Pages: 38

Innovation and Internationalization Through Exports

...Innovation and internationalization through exports Author(s): Bruno Cassiman and Elena Golovko Source: Journal of International Business Studies, Vol. 42, No. 1 (January 2011), pp. 56-75 Published by: Palgrave Macmillan Journals Stable URL: http://www.jstor.org/stable/25790105 Accessed: 03-11-2015 10:14 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/ info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Palgrave Macmillan Journals is collaborating with JSTOR to digitize, preserve and extend access to Journal of International Business Studies. http://www.jstor.org This content downloaded from 163.22.18.33 on Tue, 03 Nov 2015 10:14:08 UTC All use subject to JSTOR Terms and Conditions of International Business Studies (2011) 42, 56-75 Sj? Journal HT* ? 2011 Academyof International reserved Business All rights 0047-2506 www.jibs.net Innovation through and exports Bruno Cassiman1,2,3 Elena Golovko4 and UESE Business School, Barcelona, Spain; Economics, Strategy 2Department of Managerial and Innovation, K.U. Leuven, Leuven,......

Words: 12313 - Pages: 50

Sme and Internationalization Process

...SMEs and the Internationalisation Process Giovanni Roncucci Chairman Roncucci&Partners Group April 5th 2016 Agenda Globalisation & Internationalisation Main Characteristics of the Italian System Micro, Small, and Medium Enterprises SMEs and the Italian System Italian SMEs and Internationalisation Business Plan and Budgeting Planning Roncucci & Partners 2 Globalisation & Internationalisation Roncucci & Partners 3 In the last 10-15 years the international context of the global economy changed notably. Market globalisation is one of the variables to be considered as crucial within the critical success factors of every entrepreneurial economic initiative. In this framework the challenge of internationalisation becomes a fundamental tool to sustain and strengthen the competitiveness of an economic system. Roncucci & Partners 4 Commercial Flows of Geographical Areas Table 1 - Volume of International Trade per Geographical Area and Country(a) - From 2009-2013 (price basis=2005, at percentual value) Countries & Areas 2009 2010 Export 2011 2012 2013 2009 2010 Import 2011 2012 2013 EUROPE 38,89 37,97 38,04 37,44 37,11 39,67 38,19 37,41 35,98 35,19 European Union France Germany Italy United......

Words: 3958 - Pages: 16

Internationalization

...TURKU SCHOOL OF ECONOMICS 11 Comparison of internationalization process of Finnish firms Similarities and differences Submitted by: Sarada P Sahu Student Number - 601502 Table of Contents Introduction 3 Internationalization process of the Raisio group 3 Internationalization process for Jaakko Poyry Group 5 Internationalization process for Kone elevators 7 Comparison in the internationalization process of firms 8 Similarities 8 I. External environmental conditions: 8 II. Leadership and top management: 8 Differences 9 I. Strategy for Internationalization 9 II. Outlook of the company 11 III. Organizational and business structure: 12 Conclusion 13 Introduction The study of the Internationalization process for Finnish firms has been quite interesting in terms of the variety of the methods used by the companies to do so and in the nature of the learning that can be gained from the same. While studying about processes and the tactics being used by the companies’ one also has to pay importance to the external environment in terms of the economy, government and social and cultural factors that play a very important part in the decision making during the internationalization process. The major factors that have led to the internationalization process in Finnish firms can be classified into five major categories as mentioned. The first factor is the competence development in individuals and exploitation of the critical events that occur in the......

Words: 4213 - Pages: 17