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Celebrating over 150 Years of Brewing Excellence!

UBL has an association with brewing dating back over nine decades, starting with 5 breweries in South India in 1915. The popularity of their beers soon spread and within a short time, bullock carts carrying huge 'hogsheads' of Kingfisher became a familiar sight in Madras, the Nilgiris and Bangalore, the headquarters of United Breweries Ltd. Almost immediately, the brew from UB became a favourite, especially with the British troops.

So began the history of Beer in India...

From bullock cart-loaded barrels or 'hogheads' of frothing ale, the beer business has gone on to become the undisputed 'king' in the Indian beer market. UBL today boasts an impressive spread of own and contract manufacturing facilities throughout the country. Here, innovative, creative and aggressive marketing is complemented by a strong distribution network. A management focused on building brand equity on one hand and exploiting it to the hilt on the other.

Kingfisher, the flagship brand of United Breweries and the best-selling Indian Lager worldwide, is now available in over 55 countries and is exported from the UK to 19
Continental European Markets and Canada and from India to major markets in the Middle East, South East Asia, the Far East and Australasia, and it is also served on board 10 international airlines. Kingfisher was first imported to the UK and USA markets in the years 1982 and 1983 respectively in the traditional large 650ml bottles. It rapidly gained a foothold in the fast expanding Indian Restaurant markets. In the UK within three…...

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...The name Kingfisher is a household name in India, it’s a refreshing beer and we can call it the Budweiser of India. Making some good profits in the brewery Industry, the CEO, Vijay Mallya ventured into the Airline Industry and launched Kingfisher Airlines commencing operations in 2005. Ever since that company has been running on a loss and right now, it’s almost in bankruptcy. Exhibit 1: Profit/Loss: Courtesy Wikipedia, Numbers in Indian Rupees (X 10 million), EPS in Rs A lot of things have gone wrong with the operations of this airline which has resulted in a big crisis for all its stake holders, not limited to its employees, its lenders, airline partners, stock holders and its flight leasers. Kingfisher Airlines has more than 80000 Million Rs in debt with very little cashflow. So what went wrong? 1) Addressed the wrong market initially? It targeted the business class initially with fewer economy seats in its planes. Result: Empty business class seats and mounting losses. Under current economic conditions in India, there was more demand for economy coaches and lower cost airline tickets. He failed to understand the mentality of the mass. 2) Acquiring Air Deccan: In order to rectify its position, king fisher acquired a low cost/profitable economy carrier named Air Deccan and re-launched it as Kingfisher Red. This acquisition came at a heavy cost and besides, the CEO of Air Deccan Lt Gopi was set aside and the operating principles/philosophies were...

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...CASE STUDY Brand Kingfisher : Creating a Lifestyle Brand -- Lekha Ravi Team Leader, The Icfai Research Center, Chennai. The author can be reached at The United Breweries (UB) group today (2008) boasts a diverse portfolio of businesses - alcoholic beverages, life-sciences, engineering, aviation, agriculture, chemicals, information technology and leisure. The man behind this potent diversity is none other than India's flamboyant tycoon Vijay Mallya (Mallya). Mallya's association with the rich, trendy and the luxurious seems to have rubbed off on his brands. All through his glitzy forays into various fields, Mallya has fastidiously endorsed Brand `Kingfisher'. His entry into aviation with the glamorous launch of Kingfisher Airlines drew a lot of its brand equity from Mallya himself. Media reports often analyze how Mallya promotes the `Kingfisher' brand by associating it with lifestyle events like horse-racing, Formula 1 racing and prestigious launches. Reflecting on how he contributes enormously to it through his own flamboyant lifestyle, it is pertinent to probe into the prospects of Kingfisher's brand extension. The Kingfisher brand has come to epitomize a lifestyle that encompasses some of the finest things in life and is today synonymous with delivering a premium experience. - Vijay Mallya Brand Kingfisher I am the brand ambassador; I am the `King of Good Times',said Mallya, the brainchild of Kingfisher brand launched in the year 1980. Reports......

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Is Kingfisher Is Heading Towards Bankruptcy?

...The financial agonies for Kingfisher Airlines (KFA) are seeming to become insurmountable. After being forced to massively scale down its operations and ground more than half of its fleet in the month of Feb 2012 when the IT-Dept froze its bank accounts over non-payment of tax dues, the estranged airliner has now cancelled all of its international operations and has the aviation regulator (DGCA) as well as the govt. breathing down its throat questioning the company’s ability to come up with a credible plan and revive the failing fortunes. The cash-strapped airlines may need Rs 3000-4000 crore to get itself back on its feet. The airline is burning cash at a rapid rate and it is no wonder that they are asking banks for additional working capital. Approximately 23% of the company is now owned by the banks that are already on the hook for approximately Rs 5,000 to Rs 6,000 crore of debt. They haven’t been paying their creditors for quite some time now. In the absence of additional capital coming into the company, Kingfisher has had no choice but to cut down on the operations, which is not a good sign because if you cut down on operations it will only cause further problems – they need to be in operation to repay their liabilities. All this is further putting pressure indirectly on the creditors to restructure the terms. So dire are Kingfisher’s circumstances that it recently bounced a $3m cheque to the Airports Authority of India, to which it owes around $40m in fees. Recently...

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Kingfisher Crisis and Its Causes

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...Kingfisher Airlines update” October 2008 Agenda • • • • • UB Group: The growth story (slide 3) Airline Industry Overview (slide 9) Kingfisher Airlines Overview (slide 18) KFA Financials (slide 25) KFA Outlook (slide 31) 2 31st October 2008 UB Group: Growth Story 3 UB Group’s growth story SUCCESS MANTRAS • • India’s Leading branded consumer group Has dominated domestic market − Accelerated organic growth − Acquisitions • • Is Globally Competitive Has set standards of governance and transparency 4 31st October 2008 No. 1 Beer in India No. 1 Spirits in India No. 1 Airline in India What next? Merged Hebertsons into MCD Kept acquiring smaller players in beer and liquor industry. Brought in Scottish New Castle Market gave thumbs up as Margins doubled to 18% because of synergies Acquired 100% stake in Whyte and Mackay, worlds 4th largest scotch company Acquired further 20% stake in Deccan Aviation through open offer KFA merged in DAL and the merged entity renamed as Kingfisher Airlines Limited UB Group 2002 TIMELINE 2003 2005 2007 2007 2008 Bought Gilbey Green lablel BUILT BRANDS LIKE KINGFISHER, BAGPIPER, BLACK DOG … Acquired Shaw Wallace & Co Ltd Consolidated Beer business under UBL and liquor business under USL Acquired 26% in Deccan Aviation- Announced merger of KFA with Deccan,; Acquired further 3% stake in Deccan Aviation to increase the holding to about......

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...KINGFISHER AIRLINES: MANAGING MULTIPLE STAKEHOLDERS The entire airline industry in India came under close scrutiny after Kingfisher Airlines, already known to be in deep trouble with a variety of stakeholders, cancelled about 35 flights, one day in November 2011. Many passengers had harrowing experiences of being stranded at odd locations, making alternate arrangements to travel, and rescheduling important engagements owing to the travel disruptions. Most of them, many very loyal customers of Kingfisher, were distressed with the cancellations, and were even more distraught when other airlines raised fares. Many of them contemplated switching their future travel programs to other airlines. Several others not directly affected by the sudden events wondered whether they would ever book flights with Kingfisher Airlines in the future. Owing to the furor these cancellations created, the Directorate General of Civil Aviation (DGCA) sought explanations from the Kingfisher management. To prevent the crisis from affecting the whole airline industry, the Minister of Civil Aviation had to step in to assure everyone that it was a crisis that would blow over, and even the Prime Minister was forced to make a statement that the government would look for ways to help the airline deal with its existing challenges. On November 15, 2011, Vijay Mallya, Chairman and Sanjay Aggarwal, Chief Executive Office of Kingfisher Airlines addressed a press conference at Mumbai’s Hyatt Regency to explain......

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Kingfisher Crisis

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Sf Kingfisher

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Kingfisher Airline Revival Plan

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Ode to a Nightingale and as Kingfishers Catch Fire

...Comparing nature/inspiration in ‘Ode to a Nightingale’ and ‘As Kingfishers Catch Fire.’ Superficially, ‘Ode to a Nightingale’ and ‘As Kingfishers Catch Fire,’ could be seen to be very similar works of poetry. Both Keats and Hopkins draw inspiration from the sight and sounds of the English birds, and from here expand into an explanation of what has been termed ‘the imagination.’ The poetic imagination is not a concept that can be easily defined, but it can be broadly understood as a productive faculty, capable of producing profound knowledge that can then be transcribed most clearly in the form of poetry. Both Keats and Hopkins experience the world through Nature, and, through the awesome power of what they perceive, the two poets are capable of creating their identity through a subjective sense of feeling. ‘Ode to a Nightingale’ (Keats) and ‘As Kingfishers Catch Fire’ (Hopkins) explore the immediate impression of the deep and powerful feelings excited by the objects which they attempt to describe. The poems can be seen as an undisciplined overflowing of the soul, highlighting its claim to approbation on an attempt to imitate the untameable wildness and inaccessible solemnity from which those feelings sprang. Hopkins’ work can be seen as an explanation of what he termed ‘inscape,’ which, coined on the word ‘landscape’ refers to the unifying designs by which the unique interior essences of a thing are held together. Hopkins’s poem shows what he believes to be the harmony of......

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Kingfisher Airlines

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Kingfisher Case B School

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Kingfisher and Air Deccan Article

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