In: Business and Management

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Innovation and Social Entrepreneurship in Dev. Economies
Case Brief Evaluation Form
Note: You don’t have to answer the guiding questions verbatim, use them to prompt your thinking. You do need to suggest an action/recommendation. See me if you have any questions. For those who want more guidance, see below. 3 = Very Good/Above average 2 = Good 1 = Poor/Below Average Innovation at the Bottom of the Pyramid Impacts Comfort
As a common practice in the poor countries, sharing mobile phones allows many of these customers to use their own SIM card and switch it in and out when borrowing a mobile device. However, this may be inconvenient as it is not secured and sometimes costly. Nigel Waller, founder of Movirtu, a British start-up, developed cloud software for people too poor to own their own mobile phone.
The cloud phone offers a cheaper, more convenient alternative because it gives individuals who cannot buy a handset their own phone numbers and mobile services. This model presents mutual advantages for both the poor as well as the start-up. In other words, their service is priced for base-of-the-pyramid customers and the mobile network carriers get a piece of the action. This model is a demonstration that innovation can spur ventures that sell services aimed at the poor in a way that creates value at the base of the pyramid as well as to the investors.
The business model implemented by Morvitu provides an opportunity to assess how effective a venture is for the poor. It also raises the question of knowing whether the providing services at the Bottom of the Pyramid at a cost, can provides value for the poor. In terms of reducing poverty, this model offer the practicality consumers’ desire combined with more…...

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