Macro & Micro Environment

In: Business and Management

Submitted By haizamidris
Words 2928
Pages 12
Macro and Specific Environment
Macro and Specific Environment
2011
Mohd Haizam Bin Idris (ZP00942)
Masters of Business Administration
5/1/2011
2011
Mohd Haizam Bin Idris (ZP00942)
Masters of Business Administration
5/1/2011

1.0 Introduction
In today’s organisation, responding accurately to the factors that may affect the organisational performance. In this case, analysis on macro and specific environment has been analysed to identify the elements of the macro and specific environment that may have an impact to the organisations.
Examples of how an organisation responding to the environment has been put together to distinguished from the two environmental factors.
Literature review have been made through text book, online portal and journals as well account of company’s experience in responding to such environments.
2.0 Specific Environment
Specific Environment refers to forces or institutions outside the organisation in which that the organisation interfaces in the course of conducting its business. In other words, specific environment refers to elements outside the organisation that have direct impact to an organisation. Such forces or institutions are directly relevant to the organisational goals because they have direct and immediate impact to the decision and actions of the managers.
The specific environment in each organisation is unique and changes with conditions. The common elements are customers, suppliers, competitors and pressure groups.
2.1 Customers
Customers and clients to an organisation refer to those individuals or organisations that purchase products or services offered by the firm. Organisations exist to meet their economic objectives by earning certain sum of profits. Customers and clients also possess uncertainty to the organisations due to their changes in tastes, lifestyle and preferences. Therefore, many…...

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