Macroeconimia Cinepolis

In: Business and Management

Submitted By mfmunos
Words 2508
Pages 11
Análisis del servicio que ofrece “Cinépolis”
Demanda, Oferta y Mercado Microeconómico

23/11/2010

Contenido
Introducción 3
Oferta 4
Demanda. 8
Análisis del Mercado Microeconómico 12
Conclusión. 14
Bibliografía. 14

Introducción
Cinepolis
Cinepolis es la compañía de exhibición cinematográfica más grande de América Latina y la cuarta a nivel mundial. Al 30 de septiembre de 2010 operan 2.371 salas en 252 Conjuntos, sumando una capacidad instalada cercana a las 450 mil butacas.
Tienen presencia en 69 ciudades de la República Mexicana, así como en las capitales de Guatemala, El Salvador, Costa Rica, Panamá, Colombia y Perú, además de Brasil. Inauguraron su primer cine en La India y en breve iniciaran operaciones en Honduras, sumando más de 15 mil 700 colaboradores.
Cinepolis genera el 61.29% de los ingresos de exhibición (últimos 12 meses) en México, lo cual les permitió superar los 100 millones de asistentes en 2009 en el país, aunados a nuestros clientes internacionales, con los cuales sumamos más de 105 millones de espectadores en todas nuestras salas durante el año 2009.
Cinepolis es una empresa líder en la industria cinematográfica, que se caracteriza por su innovación y su servicio estelar. Ha introducido exitosos conceptos como Cinepolis IMAX y Cinepolis 3D y Macro XE. Igualmente ha creado servicios como Cineticket, Cinépolis otro Enfoque y Cinemapark, además de Cinepolis on Line.
También son pioneros en productos como Cinecafé, Dulcípolis, Coffee Tree, entre otros, así como en actividades de responsabilidad social con programas como “Del Amor Nace la Vista” y “Vamos Todos a Cinepolis”, emprendidos a través de su Fundación Cinepolis.
Actualmente operan las marcas Cinepolis, Cinepolis VIP, Multicinemas y Xtreme Cinemas.
Su calidad y cordialidad los consolida como la mejor opción de entretenimiento para vivir la experiencia del cine porque,…...

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