Mana

In: Business and Management

Submitted By Quynhle1012
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THE INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS
PRINCIPLES OF MANAGEMENT

Name: Lê Thị Thẩm Quỳnh Student ID: BABAIU13236
Homework #1
COCA-COLA CASE
Question 1: 1. Planning: Coca-Cola has made a very detailed plan, which is made up by 6 main priorities. This strategy is represented in the 2002 annual report. 2. Organizing: The well-organized structure of Coca-Cola has been proved through the history of the company. There is a 10-person executive team and the management resources are divided to the most local area, from continents to cities. This kind of localization help the company utilizes the resources right at the area where the office placed and also get problem solved as soon as possible. 3. Command: By localizing, the managers know exactly what the target customers need and how to utilize the resources they have. As a result, the company can both satisfy the customers and employees. 4. Coordinator: By keeping growing and diversifying their product, Coca-Cola has been definitely successful in sharing information and solving problems of innovation which shows their great network of coordination. 5. Controlling: Diversifying is an evidence of corrective action of the company because in the history, Coca-Cola has not been noted for innovation. In addition, the impressive development of Coca-Cola, which makes it become one of the biggest brands in the world, may show that plans are on the right track.
Question 2:
As mentioned in the quote, diversity is the key value of company, which means all people are respected. This is related to management of Maslow, , McGregor’s theory X and Y; and Aryris:
_Maslow: Coca-Cola regards and fulfills every single different individual’s basic needs.
_Theory X and Y: localization makes managers more down-to-us so that problem can be solved quickly.
_ Aryris: the company emphasizes the importance…...

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