Management Change

In: Business and Management

Submitted By 76279641lyh
Words 6513
Pages 27

The Right to Win
Business strategy is at an evolutionary crossroads. It’s time to resolve the long-standing tension between the inherent identity of your organization and the fleeting nature of your competitive advantage.


features strategy & competition


It’s 8 A.M. in the executive conference room of a

TheRIGHT by Cesare Mainardi with Art Kleiner

Business strategy is at an evolutionary crossroads. It’s time to resolve the longstanding tension between the inherent identity of your organization and the fleeting nature of your competitive advantage.


features strategy & competition

large global packaged-foods manufacturer (a real company, its name withheld to preserve confidentiality). For the past two months, a team made up of 15 senior people has been exploring options for growth, winnowing them down to three basic strategies. Each is now summed up in a crisp 20-minute presentation. The first option focuses on innovation. The company would rapidly develop and launch many new types of snacks and foods, packaged in new and interesting ways, offering leading-edge nutrition and convenience. Under the second option, the company would get closer to its customers, producing the food people ask for. It could incorporate ideas gathered online into its offerings and provide busy working families with customizable, convenient, and well-balanced meals.

The third option would involve transforming the dynamics of the relevant food sectors by competing more aggressively. The company would become a category leader by investing in new process technology, rightsizing operations to push costs down, and completing key acquisitions. After the screen goes blank, the CEO leans forward and asks a simple question: “Which strategy would give us the greatest…...

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