Marketing 101: All the Single Ladies

In: Business and Management

Submitted By chardin
Words 1499
Pages 6
Running Head: MARKETING 101: ALL THE SINGLE LADIES

Marketing 101: All the Single Ladies

Abstract
A quick glance into a grocery store, shopping mall or discount store will provide insight into the primary buyers of food, clothing, household and beauty products: women. Many of these women are married and some do not work outside the home but many recent studies suggest that at least half of these buyers are single women of various economic backgrounds who work outside of the home and may include single women who are financially independent and retired. This newer demographic presents an opportunity for businesses to reconsider their marketing targets and strategies and presents a major opportunity for the new business owner to tap into this market by designing a market-appropriate advertising plan. The utilization of such marketing tools may ensure a successful long-term venture.

Grocery stores are often be dominated by female customers. Women are generally considered to be the primary purchasers of personal and family clothing and gifts. Discount stores are popular with women due to the availability of lower priced cosmetics and beauty products. Advertisements for groceries, clothing, household products, cosmetics and cooking are on television, in magazines and can be found on most social networking websites. But, what other products do women purchase? Specifically, what products may be appealing to single and/or retired women and how should these products be marketed to such a segment of the buying pool? Any company seeking to tap into the female buying power, which is stronger now than ever before, would be well-advised to research the market trends and consider products that may attract a newer segment of female buyers.
As an unmarried childless woman in her early forties I can attest to the fact that not all women are interested in products…...

Similar Documents

Marketing Is All About Delighting the Customers

...rketing Is All About Delighting the Customers. Marketing is all about delighting the customers. Discuss the theory and then give practical, real examples of how various products or services are delighting their customers today. Also provide your own ideas of how these products or services could further improve in the future. Introduction Nowdays, Marketing is all about delighting the customers, This concept has been deeply rooted. Most of the companies by all means for customers to please, but in fact it is useful to please the customer? In this essay, it will let us understand the production concept, product concepts, marketing concepts, marketing concepts and the meaning of the concept of social marketing, background and links between various ideas and differences, understand the new development of enterprise marketing management. We know that marketing is targeted at customers, so we should be aware of what customers, business trends, through what channels make customers happy. Body Customer satisfaction is a product that customers meet their needs and expectations of performance to compare the sensation of the state, from the customer point of view the value of enterprise products and services, the subjective evaluation. If the performance is less than expected, customers will be satisfied; if performance and expectations rather, the customer will be satisfied; if the performance is greater than expected, customers will be satisfied. The formation of......

Words: 432 - Pages: 2

Lady Gaga Case Study

...Lady Gaga Case 1) As Troy Carter the option I would pursue for Lady Gaga is the first one which is of continuing with the arena tour. It does not make any financial sense to cancel the show completely given the fact that they have already incurred sunk cost of $4 million in developing the Fame Kills Tour with Kanye West and this amount cannot be recovered. So the third option is out of the picture. In any business, those who take risks can reap great rewards than those who are afraid to do so. Therefore it’s better to build upon the already laid foundation and proceed with the tours than cancelling because of fear of incurring more loses. The other option is to go for a smaller theater tour. Usually in the music industry upcoming artist do not attract large crowds and that is why they team up with established or well known artist in doing big arena tours. This is a marketing tool which is used to expose them and as a result they gain experience and a huge fan base. Therefore this option seem alright given the fact that Lady Gaga was still an upcoming artist and the cost of reworking the tour was going to be $6 million less than using the big venue. However, looking at the economic side of this second option, as Troy I would think otherwise. This is because doing a small venue tour means a reduction of seats and ticket prices which negatively lowers revenues and eventually affects profitability especially if expenses incurred exceed revenues gained. As a result the......

Words: 1872 - Pages: 8

Mkt-101

...Marketing Practices of Prince Bazar Super Store Limelight on 4 P’s & STP Concept A term paper by team White collar East West University Department of Business Administration Marketing Practices of “Prince Bazar Super Store” Limelight on 4 P’s & STP Concept Submitted to: Ms. Husna Ara Submitted by: Team “White Collar” 1. Jobaer Hasan ID: 2012-2-10-167 2. Mobashir Ahmed chowdhury ID: 2012-2-10-220 3. Abdul Aziz Fahad ID: 2012-2-10-249 4. Meraz Hossain ID: 2012-3-10-200 5. Rezwana Sultana ID: 2012-1-10-101 Date of Submission: 25 March, 2013 Date: 25 March, 2013 To Husne Ara Lecturer East West University Bangladesh Sub: submission of the term paper on Prince Bazaar. Dear Madam, We have great pleasure to replace before you our assignment on Super Shop Industry. We have made a research paper on Prince Bazar. We are the student of MKT-101; Sec-6. We analyzed on Prince Bazar to prepare this term paper, we have gathered what we believe to be the most complete information available. We have worked hard preparing this Term paper and we hope it will perfectly present the whole organizational situation of Prince Bazaar. We will be always available for answering any query related with this term paper. We request you to...

Words: 4875 - Pages: 20

Lady Footlocker

...INTRODUCTION Lady Footlocker is part of the athletic shoe and Apparel Empire owned by Footlocker. This includes other stores owned by the Footlocker chain such as Foot Action, Champs, and East Bay. Lady Footlocker was founded in 1982 in Joliet, Illinois. Lady Footlocker originates from the Woolworth family, as does Footlocker, and its other chain stores. Over the last quarter century, Lady Footlocker has risen to become the largest retailer of women’s athletic footwear, apparel, and accessories. Lady Footlocker has over 600 retail locations throughout the United States, Europe, and Canada. Most Lady Footlocker locations boast an average retail space of 2200 square feet. Lady Footlocker prided itself on providing the best in woman-to-woman service and product selection. BACKGROUND OF THE PROBLEM Lady Footlocker is brand of Foot Locker, Inc. to meet women’s consumer’s needs in athletic footwear and apparel. Foot Locker, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in approximately 20 countries worldwide. Formerly known as Venator Group, Inc., it is the successor corporation to the F.W. Woolworth Company. Foot Locker, Inc. operates the eponymous “Foot Locker” chain of athletic footwear retail outlets (along with “Kids Foot Locker” and “Lady Foot Locker” stores), Champs Sports, Footaction USA, and Eastbay/Footlocker.com Eastbay/Footlocker.com own the rights to Final Score,...

Words: 1253 - Pages: 6

Marketing 101

...Marketing 101 Chapter 9- Marketing segmentation, targeting and positioning Market- people with the willingness to buy, purchasing power Target market- people you believe will buy your product Consumer product- product for personal use Business product- for directly/indirectly in production of other products for resale Market segmentation- division of the total market into small groups. To satisfy different needs The market segment has to be measureable purchasing power and size. Has to promote and serve market segment. Must be large enough. Segmentations: o Geographic- based on location. Pay close attention to fast-growing states o Demographic- gender, income/occupation, age, education, sexual orientation, household size, stage in family life o Psychographic- interests Chapter 2- Strategic planning in contemporary marketing Planning is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives. Planning is a continuous process that includes identifying objectives and then determining the actions through which a firm can attain those objectives. Marketing planning- implementing planning activities devoted to achieving marketing objectives. Establishes the basis for a marketing strategy. Virtual conferences: telephone conferences with computer interfaces. Strategic planning- the process of determining an organizations primary objectives and adopting courses of action......

Words: 4302 - Pages: 18

Marketing Plans: All Explained

...and plans, and put them into action. Marketing plan is one of the most important elements of these processes for the companies to decide on best use of their resources to achieve its goals. Marketing planning is defined by McDonald’s research (1992) as “simply a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them.” He also states that main purpose of marketing planning is realization and creation of sustainable competitive advantage (McDonald, 1992). Companies generally go over some management processes in developing marketing plans. This process shows difference depends on the size of companies. In small, undiversified companies this process is usually informal, whereas in larger, more diversified organizations it is often systematized. “Conceptually, the process is simple, involving a situation review, the formulation of some basic assumptions, setting objectives for what is being sold and to whom, deciding on how the objectives are to be achieved, and scheduling and costing-out the actions necessary for implementation” (McDonald, 1992). Another definition about marketing plan described by McDonald (2007) is that “it is simply a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them.” In addition to McDonalds’ contributions, Greenley’s study (1987) shows us that marketing planning develops out of......

Words: 3317 - Pages: 14

Marketing 101

...others who have weaker areas. I think that by trying to help them in their stronger areas it allows you to take that time to help the bad areas because you know that your team will be fine if you step away to help others. Some people cannot multitask and this can cause them to falter when the boss is helping the others strengthen there weakness. Victoria Sheriff Rhonda, I have not required my team to go to customer service classes because some people have a natural ability for it. When I worked at Disneyland we were taught how to make magic as they say for guest and what was called Disney manors. When sitting in the class learning this I thought wow this is stuff my grandmother taught me as a child and why wouldn’t people be like this all the time? When I train people I tell them from my experience what could happen in the worse situation so that they know that anything can happen and how they should handle it. I know that sometimes people let others get the best of them but there are ways to handle everything truly. One thing I did do while I trained my team is I usually put them in hypothetical situations (basically we role played). A great example was when I worked as a manager at a bakery I actually had a guest curse out an employee because of store policy. The guest was yelling and waving her hand in the employees face that employee never yelled back or acted rude. That guest got mad because we could not spread more frosting over her cinnamon roll that had nuts on......

Words: 887 - Pages: 4

Mkt230( Introduction to Marketing)Complete Class All Assignments

...MKT230( Introduction to Marketing)Complete Class All Assignments Purchase here http://chosecourses.com/mkt230-introduction-to-marketingcomplete-class-all-assignments Product Description MKT 230 ( Introduction to Marketing)Complete Class All Assignments ,Discussion Questions and checkpoint MKT 230 week 1 CheckPoint Marketing Concepts CheckPoint: Marketing Concepts Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B. Post your completed Appendix B as an attachment in the Assignments link of the ecampus. MKT 230 week 2 Assignment Marketing Plan Exercise Assignment: Marketing Plan Exercise Review the Marketing Plan Exercise found on p. 136 of the textbook. Answer questions 1–5 of the Marketing Plan Exercise. Include two to three outside referencesto support your answers with research. Post your assignment as an attachment in the Assignments link of the e campus. MKT 230 week2 CheckPoint Market Planning at Qode Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook. Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide. Post your response as an attachment in the Assignments link of......

Words: 5865 - Pages: 24

Marketing 101

...Lecture 1 – Chapters 1 and 2 Chap 1 Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return * Deal with customers, satisfying customers’ needs * Attract new customers by promising superior value * Keep and grow current customers by delivering satisfaction Marketing Process Understand the marketplace and customer needs and wants * Customer needs, wants and demands * Needs: status of felt deprivation, Maslow hierarchy of needs (Physiological, Safety, Belonging – Love, Self-esteem, Self-actualisation) * Wants: form that human needs take as they are shaped by culture and individual personality * Demands: humans wants that are backed by buying power * Conduct consumer research and analyse the large amount of data * Marketing offerings * Combination of products, services, information or experiences offered to a market to satisfy a need or want * Marketing myopia: mistake of sellers paying more attention to the specific products offered by a company rather than to the benefits and experiences produced by these products ~ focus on existing wants and lose sight of the underlying needs * Value and satisfaction * Satisfied customers will make repeated purchases and tell others about their good experience * Dissatisfied customers will switch to competitors and disparage the product to others ...

Words: 26994 - Pages: 108

Marketing Is All About Delighting the Customers.

...Marketing is all about delighting the customers. Discuss the theory and then give practical, real examples of how various products or services are delighting their customers today. Also provide your own ideas of how these products or services could further improve in the future. Introduction Nowdays, Marketing is all about delighting the customers, This concept has been deeply rooted. Most of the companies by all means for customers to please, but in fact it is useful to please the customer? In this essay, it will let us understand the production concept, product concepts, marketing concepts, marketing concepts and the meaning of the concept of social marketing, background and links between various ideas and differences, understand the new development of enterprise marketing management. We know that marketing is targeted at customers, so we should be aware of what customers, business trends, through what channels make customers happy. Body Customer satisfaction is a product that customers meet their needs and expectations of performance to compare the sensation of the state, from the customer point of view the value of enterprise products and services, the subjective evaluation. If the performance is less than expected, customers will be satisfied; if performance and expectations rather, the customer will be satisfied; if the performance is greater than expected, customers will be satisfied. The formation of customer expectations, depending on the customer......

Words: 2041 - Pages: 9

What Have You Learned from Marketing 101

...The marketing mix concept is the first thing I learned in Foundations of Marketing and helped me to understand the rest of the concepts in the book. Throughout the class I learned about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and there is no exception when it comes to marketing; therefore, an organization develops a marketing plan to use as a tool during the marketing process, which involve different aspects of the four Ps. The marketing plan describes the marketing environment and market position of a business, outlines marketing objectives and strategies (such as identifying the product and the target customers, reaching customers, and retaining customers), and identifies how the company will implement and control the strategies. I understand now that creating and strategically implementing a marketing plan is crucial to the success of a business (along with a business plan first). Some start-up companies create good products and expect every consumer to buy them, but after the hype of the product is over many of these companies disappear, why? Perhaps creating and executing a well written marketing plan would help these start-ups to focus its marketing efforts on a target market, resulting in long-term consumer loyalty and business growth. Developing......

Words: 548 - Pages: 3

Lady Gaga as a Media Franchise

...Rachel Smith J 209 August 2nd, 2011 Final Paper Lady Gaga: A Growing Media Franchise There are many up and coming singers in the U.S. today striving to set themselves apart from others in order to be recognized in the music industry. Five years ago, this was the case for Stefani Germonotta, a young singer trying to separate herself from all the other singers searching for recognition. Stefani, now known to the world as Lady Gaga, was able to not only gain recognition in the music industry for her singing and song writing, but also learned that she needed to create an image that would completely set herself apart from other pop singers. Now known for her outrageous fashion, daring lyrics, and unpredictable performances, Lady Gaga has gone to extremes to sell herself as a music and media icon. Luckily for her and everyone involved in the brand that is “Lady Gaga,” going to extremes has certainly paid off. There are many individuals and companies that help make up the brand that is “Lady Gaga.” Individually, people that must be considered are the song writers and music producers that create the songs for the albums. Lady Gaga herself actually co-writes many of the songs that end up on her albums. Others include her primary producer RedOne, as well as her one-time boyfriend Rob Fusari who co-wrote some of her early hit singles such as “Paparazzi” (CD jackets, billboard.com). One other crucial individual is the A&R representative, also known as artists and repertoire...

Words: 2574 - Pages: 11

Marketing 101 Journal

...1. Marketing- An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customers relationships in ways that benefit the organization and it stakeholders. 2. Marketing Plan- A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and other financial) statements. 3. Exchange- The trade of things of value between the buyer and the seller so that each is better off as a result 4. Marketing Mix- Product, price, place, and promotion- the controllable set of activities that a firm uses to respond to the wants of its target markets. 5. Goods- Items that can be physically touched 6. Services- Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed; intangible customer benefits that are produced by people or machines and cannot be separated from the producer 7. Ideas – Intellectual concepts- thoughts, opinions, and philosophies 8. Value- Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives 9. B2C marketing- The process in which businesses sell to consumers 10. C2C marketing- The process in which consumers sell to other consumers 11. Market-oriented era- From the 1960s......

Words: 934 - Pages: 4

Marketing 101

...prosper a business needs to rely on society and the environment they operate in. 3. I mainly chose business for the fact that it will help allow me to get a better job after graduation. In addition to the job opportunities I also have always been interested in the business world and its impact on society and the economy. My major is Finance and Operations Management. I chose this major because I have become fascinated with the workings of banks and the stock market. Finance has a major effect on the country and I wanted to learn more about the field. 4. I have gained a balanced education in many different fields that deal with business. I have an overall better understanding of management, management strategies, marketing, marketing strategies, and finance. All of this knowledge will hopefully lead to me contributing to an organization after college. 5. Yes I could see myself contributing to “non-business” in the next couple of years. For example my house, I can use my management skills to better organize myself and my family at my home. 6. In the next 5-7 years I am hoping to have a job in the finance department with an organization. Hopefully I can contribute to the overall goals that the organization will have while I am there....

Words: 295 - Pages: 2

Lady Gaga

...Lady Gaga BSAD 685: Services Marketing Byron Emerson 06/09/2012 Summary: Lady Gaga, an artist that was finally getting a break and beginning to make a name for herself in this hectic, vicious shark tank Americans call the music industry, had a very tough decision to make for her upcoming tour. Her singles, visuals and social responsibility were major drivers to her building success and she was becoming very marketable as far as image goes. The public accepted her amazing voice, talented dancing, and loved how active she was in communities around the world. It attracted the idea to co-headline a tour with one of the most influential and pioneering sound and figure in urban music. The best of both worlds would tour the world and sell out venues. It was a perfect match because both were monster names, well-known in fashion, complete opposites, but complemented one another in such an artistic way. Kanye West has been known for his public outbursts and arrogance towards the media/paparazzi when his life spiraled with the sudden death of his mother, Donda West. Even though it was a half-decade ago, Kanye was also still repairing his image for his outburst on MTV in 2005. West, stood along-side with Mike Myers in a relief campaign on national television and uttered “George W. Bush doesn’t care about Black people.” This was in response that the then President and federal relief team reacted to Hurricane Katrina in a form that didn’t seem efficient. Fast forward to the 2009...

Words: 2031 - Pages: 9