Marketing Barriers

In: Business and Management

Submitted By fareee
Words 3444
Pages 14
EVALUATION OF MARKETING AND FINANCIAL BARRIERS FOR THE MANUFACTURERS OF TARGETED ENERGY EFFICIENCT PRODUCTS

INTRODUCTION

This report addresses the barrier that manufacturers are often distrustful of standards and labels, and their objections can delay ES&L efforts or result in weakening of standards. It is a proven fact that this manufacturer-related barrier is generic across the region, but must be dealt with in the context of each national economic and cultural setting.
Most Asian countries regard ES&L programs as cost-effective ways to realize their energy efficiency goals, since they provide substantial electricity peak demand reduction and energy savings with attractive cost/benefit ratios. Such programs have proven to be effective for mitigating climate change in all countries in which they have been implemented. However, they are hindered by certain persistent barriers, which can be broadly classified into the following categories:

Policy/regulatory;
Institutional;
Technical;
Information and awareness;
Market; and,
Financial.

To promote energy-efficiency improvements, action may be required at one or more levels -- from the lowest level of the consumer (residential, commercial, industrial, etc.) through the highest level of global agencies. But, barriers to the implementation of energy-efficiency improvements exist or can arise at all these levels. At the level of energy consumers, the barriers to energy-efficiency improvements are due to the ignorant, the poor and/or first-cost-sensitive, the indifferent, the helpless, the uncertain and the inheritors of inefficiency. In the case of end-use equipment manufacturers and providers, barriers arise due to the efficiency-blind and the operating-costs-blind respectively. The barriers at the level of energy-carrier producers and distributors are due to the supply obsessed, the centralization-biased…...

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