Marketing Plan - Cafe

In: Business and Management

Submitted By sarmijo
Words 996
Pages 4
Assignment #5

– MKT 500 Marketing Management

1. Introduction The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals for a planned discount internet café. Café Loco, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Café Loco is the answer to an increasing demand. The public wants a place to enjoy delicious coffee products, at discount prices; a place to socialize and share these experiences with friends and colleagues and access to methods of communication (internet, multi-purpose systems). Café Loco’s marketing team will perform due diligence and research the market leaders in the coffee house segment. Knowing as much as possible about the competition will provide the company with an understanding of its position in the marketplace. This will enable Café Loco to persuade the customer that it is better than the competition. Section 1 of this paper will be and introduction; Section 2 discusses the company’s competitors, and the strengths and weaknesses of each; Section 3 discusses how Café Loco plans to differentiate itself from the competition; Section 4 discusses the company’s intention to be a leader or follower within the industry; Section 5 assesses the macro-environment issues (legal, technological, social and economic) trends with which the business must contend with; Section 6 identifies the most significant trend to impact the business and how the company intends to minimize or capitalize on this trend and Section 7 is the conclusion. 2. Competitors Starbucks is the current market leader in the coffee house industry. The worlds #1 specialty coffee retailer, Starbucks has more than 16,850 coffee shops in about 40 countries. The outlets offer coffee drinks and food items, as…...

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