Marketing Plan for Victoria Secrets

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Submitted By kappadon13
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Marketing Plan for Victoria's Secret
Sales
As part of the efforts to achieve the desired marketing outcome, Victoria Secrets has set up goals and objectives to guide its marketing operations. The key purpose of these goals and objectives is to establish the key elements of the framework of future planning, which is important for the company to work diligently towards its mission. One of the sales goals and objectives of Victoria Secrets is to grow the sales of the company by at least 30% and its revenues 20% by the year 2016 (Workman, 2013). Another goal is to build effective customer relationships in the surrounding market as well as targeted distant market areas. In particular, the objective is to increase Victoria Secrets’ market share in its territory to the leading market-share 25% by the end of the year 2016 (Workman, 2013). Finally, the company’s sales objective is to place its product line into 30% of the business in the territory by 2016 (Workman, 2013).
Sales planning for Victoria Secrets will be conducted by sales professional hired by the company to do so. The planning will be done upon the completion of the sales research conducted on the market. This is done by developing both the descriptive and supportive sales tactics and strategies that the company will utilize in the market. By carrying out the sales planning, the company adopts a strategy to effectively target, penetrate, and exploit the sales potentials in the marketplace (Holmes, 2012). In essence, the main objective of a sales plan is to devise tactics and strategies to effectively carry out sales activities in the market (Workman, 2013). Sales planning also enable the company to detail its marketing schemes or techniques for attaining the mission as well are preset goals and objectives.The entire budget for sales promotion will be $190,000 per year.
Public Relations
Victoria’s Secret…...

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