Nestle Case Study

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Case Study: Nestle
Nestle is one of the largest consumer packaged multi domestic corporation in the world. Nestle is Nutrition, Health and wellness company and biggest food corporation. Nestle was a Swiss company that was that was established in 1866. Nestle has about 450 factories working in 86 countries. The turn over in 2009 was approximately $95 billion. Nestle is one of the main share holders of L’Oreal which is world largest cosmetic company. The most and successful global brand of nestle is Nescafé. In 2011 Nestle was listed as no.1 by fortune global 500 as world’s most profitable corporation. Nestle has always been about nutrition, so their global marketing over the years has been based off of demographics that show the changes in living standards and life styles. The ultimate goal of the company was to be realized by the consumers as the nutrition, health and wellbeing company and delivering a competitive return to the company’s shareholders at the same time.
Key Acquisition: 1990 – Nestle opened its first factory in The United States of America.
1938 – Nestle introduced a coffee band called the Nescafe – Nescafe is one of the few brands that nestle has developed all over the world. Nescafe is the most successful of all the brands that Nestle manufacture. 1974 – Nestle enters non food business, by acquiring major stakes on L’Oreal.
1998 – Nestle acquires Spillers pet food business, making it the largest pet food maker in Europe. 2002 – Nestle acquires Ralston-Purina to become global leaders in pet food business. 2003 – Nestle acquires Dreyer’s Grand Ice Cream.

Nestle Projects: Nestle for their business development tried to create values for people in many countries in which nestle operates. Different project were implemented in different countries depending upon the necessities. Some of the projects that Nestle…...

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