Nintendo Analysis

In: Business and Management

Submitted By bigredmachine95
Words 954
Pages 4
Tiffin University

Marketing Management Current Events

Submitted for
MKT 523
Marketing Management
Professor Kellie McGilvary

By:
Allen Hager
Omaha, NE
July 29, 2011

Nintendo is now having to compete with Apple with their new 3DS game device and are having to cut prices to be competitive with the iPad, iTouch and iPhone devices. This is very important because, “Nintendo is showing the most acute signs of pain from a wave of technologies on which games have become a central pastime, including Apple's iPhone and iPad and social games on Facebook Inc.'s social network. Those technologies tend to attract a more casual gamer with mobile-game titles like Rovio Inc.'s "Angry Birds" and Facebook games like Zynga Inc.'s "FarmVille" and "CityVille” (Wingfield, 2011). Nintendo is finding out that the marketing of the new 3D device is not what people really want necessarily and do not want to spend $250 on one of these devices. They are lowering the price to $170 and offered free software to those who purchased it at the higher cost. The lowering of the price not only reflects the change in gaming but the bleak and weakness around the world economically. “The world is different today that it has been for every other platform transition in the past,” said John Taylor a videogame analyst at Arcadia Research in Portland, OR” (Wingfield, 2011). This problem with the 3DS is more notable because of Nintendo’s marketing and redefining of video games. While Sony and Microsoft were trying to incorporate Blu-ray players and other items, they were developing the Wii and motion-sensing gaming devices. They have sold more than 85 million Wii’s and over 147 million DS devices since the products arrived on the market. This makes both devices the best-selling products in their respective categories in gaming. Nintendo is using post-hoc segmentation to try to…...

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