Norge Electronics

In: Business and Management

Submitted By kashan
Words 3465
Pages 14
TABLE OF CONTENT

TASK ONE: STRATEGIC ANALYSIS

1. Introduction of the company…………………………………………………………...pg 2 2. Vision Statement……………………………………………………………………….pg 4 3. Mission Statement……………………………………………………………………..pg 4 4. External evaluation Matrix…………………………………………………………….pg 5 5. Internal Evaluation Matrix……………………………………………………………..pg 6 6. SWOT Analysis………………………………………………………………………pg 7

TASK TWO: STRATEGIC CHOICE

7. Porters Generic Strategies……………………………………………………………...pg 8 8. Strategic Clock………………………………………………………………….……pg 10 9. Ansoff’s matrix guideline……………………………………………………..…….pg 11 10. Evaluation of Strategies………………………………………………………….…pg 11 11. Strategy Selection option……………………………………………………………..pg 12 12. Competitive Profile Matrix…………………………………………………………...pg 12

TASK THREE: STRATEGIC IMPLEMENTATION

13. Present Analysis………………………………………………………………………pg 13 14. Future Implementation………………………………………………………………..pg 14 15. Strategic Evaluation Framework……………………………………………………...pg 14 TASK ONE: STRATEGIC ANALYSIS

1. INTRODUCTION OF THE ORGANISATION

FreshDirect is online grocers that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next day delivery to the majority of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Hoboken, New Jersey and Jersey City, New Jersey. The corporation was founded by Joe Fedele and Jason Ackerman, a former venture banker who focused in the grocery industry. FreshDirect custom prepares groceries and meals for its consumers, a developed practice called Just in Time that reduces ravage and improves excellence and originality.

Introduced to the New York market in 2002, FreshDirect grow popular for its expediency, fresh food and lesser prices than many Manhattan supermarkets. FreshDirect is…...

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