Old Chang Kee

In: Business and Management

Submitted By jess2121
Words 2167
Pages 9


Company Analysis of Old Chang Kee
Need help? ☎ 0115 966 7955 Old Chang kee which is based in Singapore engaged in the manufacturing and distribution of food products in Singapore, Malaysia and Republic of China. It is famous for its Curry Puff and later diverse into as many as 30 products which could be found in its network of outlets distributed around Singapore, Malaysia and Republic of China. Company History The Beginning of Old Chang Kee dated back to 1956 which kick off in a small stall inside a coffee shop located outside the former Rex Cinema along McKenzie Road. Crowd of people were attracted to the delicious pastry stuffed full of curried potatoes, chicken, and a slice of egg and fried with several herbs and spices, which is called Curry Puff. Every individual Curry Puffs were meticulously handmade to ensure the aroma was locked within the Curry puff. In 1986, Han Keen Juan take over the small snack shop upon facing winding up and carry the vision to turn the snack shop into a successful enterprise. SWOT Analysis Strength Strategic location The company owns more than 80 outlets around Singapore, Malaysia and Republic of China, of which 70 outlets are based in Singapore. The company market its range of food products from kiosks along the road to supermarket outlets and shopping malls at every corner of Singapore, thus allowing consumers to gain easy access to its outlets. Price and Variety of Food products All products of Old Chang Kee were priced between $1 to $2. The affordable price range would even allow children as young as seven to be able to afford to purchase food products from the retail outlet. Keeping the price affordable would also welcome consumers who were still not full after their meal to purchase any food products from the…...

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