Operations Assignment

In: Business and Management

Submitted By Shikha25
Words 410
Pages 2
What is the right supply chain for your product?

Marshall Fisher
Summary

The right kind of supply chain management for any product or service in business can only be determined by considering the demand for that product or service.
On the basis of demand, there are 2 types of products— 1) Functional Product (Primary functional) 2) Innovative Product (Primary Innovative)
For the first category, the demand is predictable and for the 2nd category, the demand is totally unpredictable.
Main Problem: Supply chains in the industries suffer form an excess of some products and a shortage of another product due to inability to predict demand.
The cause of this problem is that managers lack the correct framework to decide that which supply chain strategy is best for their situation.
Steps in determining the right SCM

Product Type a. Functional Product i. Basic unchanging needs ii. Long life cycle iii. Low margins iv. Stable Demand b. Innovative Product i. High variety ii. Short life cycle iii. High Profit Margins iv. Volatile demand
The 2 categories will have totally different strategies of SCM.
For functional products, * Minimize Production, Transportation & Storage Costs * Can be done by freezing schedules of production and then adhering to it. * Examples: Groceries, etc.
For innovative products, * Fast & Flexible * Short lead time * Inventory buffer * Excess capacity buffer * Examples: Smartphones, etc.

Sport Obermeyer Example

* Every year 95% of the goods are innovative and have an error rate of max 200%. * Thus they should focus on market responsive strategy rather than efficient.
Campbell Soup Example * 98% of goods functional * Entire focus on efficient strategy to decrease costs * 6 months life cycle and inventory cycle * All…...

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