Organizational Commitment and Communication

In: Business and Management

Submitted By coleember
Words 1194
Pages 5
Organizational Commitment and Communication
The Starbucks Corporation is a multi-billion dollar driving force in the coffee industry, and ever since acquiring its nearest competitor, Seattle’s Best Coffee in 2007, the company is inescapable. Starbucks’ success is accredited to charismatic leadership as well as a mutual respect of its employees. The company strives to promote effective management, the need for training and development, a supportive work environment, and a standard of equality within the workforce and for their product.
Starbucks is a company focused on the customer experience, its employees, and improving the planet. The founder and Chief Executive Officer, Howard Schultz, “knew the baristas would be everything to the company, so he treated them well, offering stock options and health insurance to even part-time employees (and everyone was called a partner)” [sic] (Berfield, p. 30). Schultz is a charismatic and transformational leader and his vision always has been to “sell an experience and so he created a gathering place with its own language and culture” (Berfield, p. 30). Because transformational leaders are those who have a profound effect on their followers and encourage them to transcend their own self-interests (Robbins & Judge), it is not surprising that Schultz is always encouraging the company to be more innovative. He strives to find additional ways to improve operations and continue to grow while maintaining the customers’ experience. Because of Schultz’s vision Starbucks in the same league with many other worldwide American-based food and beverage chains and not simply just a small, quaint coffee shop in the Seattle area.
Starbucks attributes a bulk of its success to effectively training its employees across the globe. A cappuccino should taste the same in Seattle or Hong Kong. Training itself is one of the integral…...

Similar Documents

Organizational Commitment Communication

...competitors. Innovation also brings change as it relates to enhancing products and services to maintain the interest of the customers. Employees are not always open for change and sometime will rebuttal against any such transformation that is set in place to improve the organization’s structure or operation. Employees normally view change from a negative or positive perspective, because of such internal and external forces that cause the changes to take place. Synergetic Solutions Inc. internal forces of change entail employee structure, technological capacity, and to inspire employee’s to step up and work diligently to fulfill the plans of the organization. The organization was in a stagnating stage, which cause for the work environment and organizational structure to be redesigned from the present departmental structure to the new team base structure (UOP Simulation, 2012). Employees were custom to running things according to what works for them rather than what will enhance the company. Harold Redd, who is the CEO of the company, decided that implementing complex computing networks would allow for increase in revenue. Redd’s plans were to raise revenue to 80%, and reduce absenteeism to 2% in nine months. Quarterly targets for revenue and measure of employee involvement were set in place such as productivity and absenteeism. Redd put the Chief Operating Officer (COO) in charge of this transformation and mandated him to turn the business on its head and make Synergetic......

Words: 1436 - Pages: 6

Organizational Commitment and Communication

...Organizational Commitment and Communication Patti Garbacz University of Phoenix COM/530 May 6, 2013 Robert Kolber Abstract Many organizational behaviors influence group communication: what is communicated and how it is done. These traits include leadership styles, sources of power, motivation and culture, and commitment of the employees to the organization. Leadership Styles and Communication Walt Disney was a charismatic leader who shared his vision of creating “one of the world's leading producers and providers of entertainment and information,” and “seeking to develop the most creative, innovative and profitable entertainment experiences and related products in the world"1 (retailindustry). He communicated this vision to all his employees and encouraged them to adopt it as their own. This was done by creating an extensive orientation and training program for his employees. They were encouraged to treat their customers as guests. They conduct peer interviews using those peers as role models who personalize the communication of company policies and procedures for each position. After 30 days, new employees participate in a mutual evaluation where supervisors discuss job performance and cast members have an opportunity to evaluate how well they were prepared for the job. Disney also uses closed-circuit television to inform cast members about company-wide events (Miller, 1992). The use of employee surveys and emphasis on imagination is an example......

Words: 1152 - Pages: 5

Organizational Commitment and Communication

...Organizational Commitment and Communication Matthew Dunscombe COM/530 June 20, 2013 Charles Sherman Organizational Commitment and Communication The following document is a review of Southwest Airlines Company. Additionally, the literature will discuss how different leadership styles would affect group communication in Southwest Airlines Company. Moreover, this document will analyze the different sources of power found in Southwest Airlines Company and how those different sources of power affect group and organizational communication. Furthermore, the current culture in Southwest Airlines Company will be reviewed to identify the motivational theories that would be effective within their culture. Likewise, the role of communication will be evaluated as an element of the theories pronounced. Last, the commitment of the workforce to the organization and Southwest Airlines Company’s relationship to the organization’s communication will be described. Different Leadership Styles Effective leadership in Southwest Airlines Company involves being conscious on how to correspond with all components of the group, involving workers, other executives, clients and stockholders. Southwest Airlines Company communication would be affected by different leadership styles in a good way depending upon the smooth transition between styles. Every unit inside the corporation may involve a diverse communication style and leadership style. Moreover, leaders should be able to......

Words: 1459 - Pages: 6

Organizational Commitment and Communication Paper

...A successful business is only as successful as its leaders, as well as its ability to communicate. Communication is key to success, whether it is inside the organization itself or between the organization and its consumers. The leadership style of any organization can affect its ability to effectively communication, both inside and outside the walls of the company itself. Leadership Styles In today’s business world, one can find several different modern leadership styles. Examples of these styles might include: charismatic, transformational, visionary, transactional, and servant leadership styles. (Nayab, 2011) Charismatic leaders seek out devotion in their workers in order to fulfill organizational goals. These leaders are constantly observing their environment to pick up the moods and concerns of individuals and larger audiences. Then, much like a predator to its prey, do they hone their actions and words to suit the situation. Leaders of this nature engender the trust of the people through visible self-sacrifice and take personal risks in the name of their beliefs. Transformational leadership is very popular in today’s business world, focusing on effecting revolutionary change in organizations through a commitment to the organization’s overall vision. These leaders sell the company’s defined vision, which is usually very radical in scope and nature. While some traits of these leaders are very similar to the charismatic leaders of an organization,......

Words: 924 - Pages: 4

Organizational Commitment and Communication

...Organizational Commitment and Communication COM/530 Organizational Commitment and Communication Organizational commitment is necessary for a productive workforce and effective communication. Communication of individuals creates and sustains an organization but the organization expects members to communicate in a certain way, structuring their behavior with expectations and habits (Cyphert, 2007). The communication within an organization can define atmosphere and determine the work culture. Google has an open work culture that encourages individual expression of ideas, creates an atmosphere of acceptance, and treats workers with respect. Even though Google’s open work culture encourages individual contributions there are other leadership styles that would alter the work culture and change group communication. Leadership at Google and the effect of a different leadership style Googles leadership style fosters empowerment of employees allowing employees to come up with innovative ideas and implement them. Google had a 70-20-10 norm for time allocation by employees; 70 percent of the time is for core business of search and advertising; 20 percent to off-budget projects relating to core business; and 10 percent in pursuing ideas of employee’s individual interests and competencies (Manimala & Wasdani, 2013). This leadership style is effective for encouraging open communication within the working group. Googles leadership communicates by offering generous rewards and...

Words: 1003 - Pages: 5

Organizational Commitment and Communication

...Organizational Commitment and Communication Organizational communication is a process of using messages and social interactions to create, sustain, and manage meanings within a particular context (Poole, 2008). It is a method of not only sharing a message but also information. At Starbucks organizational communication is a fully developed and practiced concept. Leadership Style Leadership style found in an organization with regard to communication plays an important role. The leadership style of Starbucks helps in the determination of how effective the communication being given will be. The leadership style chosen for Starbucks can affect the environment of the business as well as how well the employees produce. Discussed below is the effect leadership style has on organizational communication for Starbucks. Autocratic: this leadership style is one where the leaders “assume positions of intellectual and behavioral superiority in groups. They make the decisions, give the orders, and generally control all activities” (Robbins & Judge, 2011). This leadership style will affect Starbucks in a broader manner. This company is one that works towards improvement and quality through innovation and improvement. The autocratic leadership style would cause communication gaps that Starbucks would need to address as well as affect the organizations ability to reach the goals it has. Democratic: democratic leaders “have more faith in the group than authoritarian leaders do and......

Words: 1109 - Pages: 5

Organizational Commitment and Communication Paper

...effort to give their best performance and helps them seek different desired motives. When employees set goals with their line managers communicating these goals sets up a high standards and great output by them. An organization is successful due to its employee’s commitment towards it. Its failure and success depends on the workforces’ performance. Affective commitment can be beneficial for an organization such as Disney where the employee has some emotional attachment to the company. When an employee believes in the company’s values they give their all to help the company grow and succeed. Continuance commitment will not work in Disney as the employee only stays with an organization to feed off it. This can lead to the downfall of the company as there is no progress or birth of creativity which Disney needs to go on. There may be such employees at Disney but luckily not enough to bring a negative impact on its performance. There are employees with normative commitment as well. They do not want to leave the organization in a hanging situation. Disney may be having all types of employees but the dedicated ones seem to outnumber the unproductive ones. Disney as a company is run by strong leaders for who communication is an important part of operations. Different leaders maybe be using different approach to give direction and directive to their team and they all seem to be working very well in the favor of the organization. Disney also seem to have high ethical standards......

Words: 1069 - Pages: 5

Organizational Commitment and Communication

...Explain how different leadership styles would affect group communication in your chosen organization. Southwest Airlines was the perfect choice to research because this company is not as affected by economic downturns as other companies seem to experience. The founders of Southwest Airlines Rollin King and Herb Kelleher had a clear vision of what their organization should be and is reflected in the company mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” ("The Mission Of Southwest Airlines", n.d.). In order to accomplish their vision, both King and Kelleher adopted a charismatic leadership style. To their credit after 40 years Southwest Airlines has made a mark in the industry and is still going strong. The leadership style within this company is to maintain an open line of communication from the bottom up. This is a major change from the status quo of communication from the top down. In order for Southwest Airlines to be successful, King and Kelleher had all the key characteristics of charismatic leadership. They were both able to articulate their vision and express the importance that their vision would have for the future of the company. King and Kelleher took great risks and experience personal sacrifice in order to achieve their vision for a great company. In order to reach their goals, King and Kelleher felt a great......

Words: 999 - Pages: 4

Organizational Commitment and Communication

...Organizational Commitment and Communication COM 530 July 21, 2014 Edward Wirth Organizational Commitment and Communication Leadership, power, motivation, and commitment all have strong impacts on the growth and development of organizations. The way in which these elements are communicated plays a major role in the success of an organization (Robbins & Judge, 2011). Using Starbucks as an example, its success will be analyzed by way of the affect that leadership, power, motivation, and commitment have. Effect of Leadership Styles on Group Communication Leaders have two roles in business: vision and implementation. As the visionary, leaders define the direction. They communicate the mission, values and beliefs the organization aspires to for its people. Once people understand the direction in which the company is going, a leader must also take on the task of implementation. Different leadership styles will affect group communication in different ways. The most common leadership styles today include charismatic, transformational, transactional, and authentic. Charismatic leaders have a vision and can articulate its importance to others, are willing to take on high personal risk, are sensitive to the needs of others, and behave unconventionally. Transformational leaders have an idealized influence, offer inspirational motivation, provide intellectual stimulation, and give individualized consideration. Transactional leaders reward for effort, actively or passively......

Words: 1282 - Pages: 6

Organizational Commitment and Communication

...Organizational Commitment and Communication Introduction Starbucks has tremendous success rate in the coffee industry as the number one coffee maker in the world. Starbucks commitment to communication within its organization has proven to be effective in achieving committed employees. The company strives to have their employees and patrons feel like they too are a part of the successful progression of the organization. Effect of Different leadership styles on communication in Starbucks Many leadership styles contribute to the success or failure of an organization. Leadership styles can affect the way that a company functions. Framing is used in all leadership styles so that others will see a situation they way it is seen by a leader. “Framing is a way to use language to manage meaning. It’s a way for leaders to influence how events are seen and understood” (Robbins & Judges, 2007, p. 430). Starbucks finds that it is important for the organization and the people that work within the company as well as the consumers to have an emotional connection to leadership within the organization. With this type connection the leaders value trust and faith between the leader and the ones being led. There are a few leadership styles that can affect a company’s vision and mission. These include transformational leadership, participative, and charismatic. First, “Transformational leaders inspire followers to transcend their own self-interests for the good of the organization......

Words: 1601 - Pages: 7

Organizational Commitment and Communication Paper

...Organizational Commitment and Communication Paper Shayonda Williams COM530 September 15, 2014 Aileen M. Smith, MBA Starting back in the early 1920, Disney made it their mission to seek leaders who are competent in making daily decisions. Leaders have to have “the ability to influence a group toward the achievement of a vision or set of goals (Ch. 12 pg. 376). The leaders of Walt Disney are the board of directors and the management team. The board of directors consist of ten members with Robert A. Iger being the chairman and chief executive officer. Management consists of fifth teen members with Andy Bird as the corporate chairman and Bob Chapek as the president of the business unit. Each member has their style of leadership that work for the committee. Some styles of leadership that can be found within the committee are charismatic leaders, transactional leaders, and authentic leaders. Charismatic leaders are those who have “a certain quality of an individual personality, by virtue of which he or she is set apart from ordinary people and treated as endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities” (Ch. 12 pg.387). CEOs of a company are normally the ones who are classified as a charismatic leader. There are two sides of a charismatic leader, a good side and the dark side. The dark side of the leader may “use their powers to remake companies in their image and allow their interest and personal goals to override the......

Words: 1117 - Pages: 5

Organizational Commitment and Communication

...Organization Commitment and Communication John Pfaff, V COM530 April 27, 2015 Gloria Davis Organization Commitment and Communication Starbucks is a multinational, multi-billion dollar company, and they did not get there by accident. This status was achieved through the direction of the company’s founders and senior executives and careful communication of the company’s goals and plans to other members of the organization. If there were mismanagement in the leadership structure or power sources, then Starbucks would not have been able to reach the heights it currently enjoys. In addition, if there were not buy-in from the employees in regards to Starbucks’ mission, the company could have fallen short of its current stature. Therefore, it is easy to see that Starbucks is successful because of their leadership style, the power holders in the organization, the motivation of their employees, and effective communication between the three. The current Chief Executive Officer (CEO) of Starbucks is Howard Schultz, and when he returned to the company in 2008, he brought a transformational style of leadership with him. At the time, Starbucks was expanding at a dangerously fast pace and had lost sight of what set them apart from other coffeehouses. Schultz felt that the baristas had lost their passion for their work and for helping the customer, so he set to rekindle both of these passions by retraining the baristas. In addition, he led several thousand employees in donating......

Words: 1179 - Pages: 5

Organizational Commitment & Communication

...Organizational Commitment and Communication - Google Com/530 How can an organization be successful? What does it take? There are many factors that make an organization successful. Google is a great example of an organization that meet the following factors: great leadership, sources of power, motivational theories, and commitment of the workforce. The most important factor is leadership. Bonita C. Stewart, is the vice-president of U.S. sales for Google. According to Stewart, “It is very important, especially today, to lead from behind, and to inspire risk taking as well as innovative thinking. It takes courage to be able to do that. But at the same time, you have to have a depth of knowledge and expertise” (Chappell, 2011, para. 2). It is very important to have discipline to achieve your goals. At Google they have a flat structure rather than a bottom up hierarchy; they believe everybody can come up with great ideas. Having a flat structure makes every employee feel equally important. Eric Schmidt said in an interview, “Google is run by its culture and not by me….We operate under the assumption that everyone including me is extremely dispensable, because ultimately Google is bigger than the individuals who make it. Google is about a mission” (Carlson, 2009, para 3). Organizations use different sources of power that affect group and organizational communication. There are five sources: expert power, positional power, reward power,......

Words: 1041 - Pages: 5

Organizational Commitment and Communication

...Organizational Commitment and Communication Sarah Harris COM/530 April 2, 2012 Brent Smith Organizational Commitment and Communication Leadership is primarily expected from managers but at Google, employees themselves take on an active leadership role in the organization. At Google, there is no one right leadership styles. Different leadership styles are used based on the situation. The varying leadership styles encourage and promote employee involvement, problem solving, and decision making. The type of communication that develops between management and the employees is controlled by the leadership style and is the basis for everything that happens at Google. Leadership Styles Affect on Group Communication Leadership styles affect communication; they can slow down the process or distort the information employees need to do their jobs. Participative, visionary, and transformational leadership styles tend to promote openness and encourage creativity, innovation, and ideas. Charismatic leadership, tends to inhibit group communication that does not promote the leader’s idea and autocratic leadership ignores communication altogether. Transformational leadership promotes communication because the success depends on the creation of a shared vision. This shared vision is accomplished by effective communication of goals and ways to achieve them. This communication also motivates and adds enthusiasm to the group (Robbins & Judge, 2011). Transformational style......

Words: 1747 - Pages: 7

Organizational Commitment and Communication Paper

...Organizational Commitment and Communication The Walt Disney Company did not get its proclaimed status as one of the most successful organizations on values alone. It took a strong sense of organizational commitment and communication. This paper displays the focus points of Disney’s organizational commitment through several contributing factors. First, this paper displays the different leadership styles used by Disney and how the styles affect group communication. Second, the reader will review an analysis of the different sources of power within the Walt Disney Company and how these sources affect group and organizational communication. Third, this paper displays Disney’s organizational culture and identifies motivational theories affected by its culture, including an evaluation of the role of communication as an element of the theories. Last, this paper displays the commitment of Disney’s workforce and its relationship to communication within the Disney Company. Leadership Styles The Walt Disney Company is an organization committed to creativity and innovation. How they maintain such a commitment is no secret: strong leadership. At Disney, an individual in leadership position should have qualities that display leadership excellence, ultimately creating functional groups with good communication in a successful organization. Each leader has a different style with goals that provide direction, implement plans, and motivate people (Businessholic, 2012)....

Words: 1478 - Pages: 6