P1 Business Unit 4

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| Business Communications: Unit 4 | Explain the different types of business information, their sources and purposes. |

Phillips.Kieran |

TYPE OF INFORMATION | Definition | SOURCE | PURPOSE | VERBAL | Usually is face to face or via the telephone. | A meeting between the board members talking about the company’s products and whether they need any improvements for the future and for the possibility of increasing sales. | This can be used by both companies to be able to go through their products and see if any products need to stop being sold.
Example: Cadbury would stop selling Easter eggs now due to it not being Easter anymore while Tesco would add new items like new released DVDs and phones to be sold in there shop. | WRITTEN | A letter, memo, email and any information that is written down. | Emailing staff about changes to products, within the company in terms of recruiting staff and firing, etc. | This can be used to be able to contact a list of employees within the company to organise meetings regarding the development of products and the current products sales figures for the past year.
Example: If Cadbury had dropped in sales around the Easter period due to less people buying their Crème Eggs or Easter Eggs, then they will consider changing the design to be more appealing to their audience, while if lost profits at Christmas time due to their product range not having increased sales then, they will have to look at the profits from what happened previous years and what boosted their sales. |

ON-SCREEN | The staff intranet, the internet or through touch-screen information points | They can use the staff intranet to share important information to all the employees about the company from updates like salary pay rises, new working hours and if they need to get in touch with an employee because of the possibility of illness. | MULTI-MEDIA…...

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