Park Resort Case Study

In: People

Submitted By nadela
Words 1542
Pages 7
A Critical Review of ‘Park Resort’ Case Study
Relating To Motivations of Employees Performance

Introduction

Motivation in work place is important since it is one of the key roles play in productivity growth, achieving goals and business objectivity (Stanton 1983; Vempati 2013) as well as a sign of successful organization (Huczynski and Buchanan 2013). When employees are highly motivated, they will put more effort on the job and enhance their productivity and the quality of their performance (Chiang and Jang 2008).

This work is aimed to critically review the ‘Park Resorts’ case relating to motivation aspect of employee and the management’s insight. Both hotel employees and the management acknowledge the importance of employee motivation (Chiang and Jang 2008). This case presents critical learning points on what motivates and drives employee of Park Resort from various motivation theory, namely McGregor’s Theory X and Theory Y, Maslow’s Pyramids of Needs and Amabile & Kramer’s inner work theory, and how does the company sees the importance of such motivation for its benefit.

‘Park Resort’ Case

In order to know what is happening in his business, Andy Edge – Marketing Director of Park Resorts – going undercover for a 10-day period in 2 resorts of the group.

During his stay, he was joining cleaning departments. He found that there was different performance of the cleaning staffs at the two resorts. The staffs in the first resort were not enthusiast, complaining their job and minimum payment, and that drives them to not perform well. On contrary, the cleaning staffs at the second resort were enthusiast, clean the place to details and swiftly. The manager has a good relation with her staffs, able designing the organization effectively, give autonomy and allocate the budget to increase the salary.

Descended upon the kitchen at the second resort, Andy…...

Similar Documents

Ocean Park Case Study

...OP issue & Challenges -Ocean Park was an old and tired brand and no one knew what it stood for. -HK has few scenic endowments hence need to create own attraction which take long time and high investment -Econ dwntn(1997) & SARs(2003) strike in Asia,fell by70%attendance,threat to close down. External environment analysis- PEST Factors Political -in 2009, the Govt of HK tourism board(HKTB) introduce removal of the quota of the Hong Kong Tour Group Scheme of Mainland tourists in 2002 -implementation of Individual Visit Scheme (IVS) enables Mainlander to visit HK as free and independent tourists without the need to apply for special visas. Economic As of Feb 12, high inflation rate lead to increase tickets price. From $208 (in 2009) to $280 (in 2012) .Decline in revenue will force OP to increase their retail price to sustain profit. Social -caters tourist from mainlander who are not sophisticated and they require long education campaign - Different market- locals & business group, and international tourist; family oriented Technological -use of latest technology in lighting, music and multimedia special effects, to enhance amazing undersea creatures. Industrial Analysis- Application of Porter’s 5 Forces 1. Threat of entry – very high -the entry barrier is high due to the need to invest large amount of financial resources -required land for a full scale development 2. Bargaining power of supplier (OP) – low -OP known in the industry hence weaken the......

Words: 1229 - Pages: 5

The Clinic and Resort Case

...roles, and procedures. It helps promote an effective business by processing and supporting the organizations strategy. In this paper, I will discuss the Resort and Clinic case. The paper will discuss what was learned from the both cases. I will provide the appropriate citing that will present the reason or reasons as to why I drew my conclusion. In addition, my citing will establish counterarguments that will support my conclusion. Lessons Learned In reference to the Clinic and Resort cases they both had disconnected systems within their organizations; however both organizations can increase their costs of operation by implementing an innovative and a highly recognized business data system. Although popular and highly recognized business data systems are not considered to be the best solutions for businesses by their leadership, they are possible solutions. The inefficiency of services and the lack of continuity in business process were because of the disconnected systems, which made it more costly for both organizations because both, the clinic and the resort were losing customers/ guests and their prestige. Citing Appropriate Sources In the resort case, the disconnected system that was implemented lead the resort to less optimal services in the planning and enjoyment of their guest’s vacations. In the case of the Marshfield clinic, the disconnected systems lead the clinic to costly and ineffective billing and coding accuracy, which made this procedures......

Words: 1332 - Pages: 6

Green Mountain Resort Case Study

...Running head: Turnover Problem Green Mountain Resort (Dis)solves the Turnover Problem Introduction The beautiful Green Mountain Resort was a doomed business from the beginning. As the developer failed, the investment bank took it over to fix it up and resell it to at least get their money from it. However, they fell in love with it and made the decision to create a first class operation. The manager and part owner Gunter had a vision of the first class resort. The one thing that was halting this vision was the problem he faced with turnover. The resort was located in the poorest area of the state. That being said, it is hard to find and keep good help when there is little to choose from. When he did find some great help they quickly moved on for better opportunities, because he just did not have much more than entry level positions being a small business. So the problem he faces is what the turnover creates. Gunter cannot expect to provide outstanding service as he seems to be constantly in training mode. The great employees that he wants to have on staff end up leaving for more opportunity. Case Questions Change Images used by each Gunter’s change image was that of a coach. The image or reputation of Green Mountain became that of being an excellent place to obtain training to advance one’s career. Gunter mentors those that provide outstanding service and helps them to become even better. The hospitality literature’s change image was that of the......

Words: 597 - Pages: 3

Case Study Disneyland Resort Paris

...Case Study 6 - What are the Disney resorts and parks aiming for? 1) The Disney resorts and parks were aiming for a market that focused on creating images, experiences and products to customers that emphasized fun, imagination and service. It aimed to provide a place where customers could escape the cares of the real world through the "magic" of legendary fairytale and familiar Disney characters. The market targeted families and children and the company had already built a popular brand that was associated with wholesome family entertainment. 2) Was Disney's choice of the Paris site a mistake? Yes, the choice of the Paris site was a mistake because the lifestyle, culture and ideas of Paris were very different from the culture of the Americans which caused many of the people of Paris to be in opposition with one critic referring to it as "a horror made of cardboard, plastic, and appalling colors...taken straight out of comic book written for obese Americans". The site initially seemed ideal because of the location could provide access to millions of people. Paris was a highly attractive destination and Europeans generally take more vacation time than Americans. Disney however did not anticipate the backlash they faced due to significant cultural differences such as eating behaviors were different, French visitors were highly intolerant of long lines, Disney's grooming standards for employees were deemed too strict and excessive by the French and were met with protest and......

Words: 590 - Pages: 3

Research in Brief Service Quality and Human Resource Practices: a Theme Park Case Study

...Research in Brief Service quality and human resource practices: a theme park case study Jeffrey Hickman Guest Service Manager, The Disney Company, Lake Buena Vista, Florida, USA Karl J. Mayer Assistant Professor, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, Nevada, USA Keywords Human resource utilization, Theme parks, Employee communications, Service quality Introduction In services management, the linkage between employee performance and the delivery of high quality services has been well documented in the services marketing and hospitality literature (Zeithaml and Bitner, 2000; Mohr and Bitner, 1995; Bettencourt and Gwinner, 1996). This article reviews the human resource practices that have been adopted at a major theme park in order to maximize the delivery of superior guest services. Using a case study approach, the article describes how employee strategies at the Florida Theme Park (a disguised version of the park's actual name) lead to the attainment of exceptional service quality. The Florida Theme Park (FTP), which is located in central Florida, is a large, multi-purpose facility that features water parks, resort hotels, an entertainment district, and a sports complex. The FTP employs tens of thousands of people in a variety of positions. FTP's human resource department must develop recruiting strategies and reward and recognition programs that maintain high morale and promote teamwork, particularly for its......

Words: 2726 - Pages: 11

What Are the Disney Resorts and Parks Aiming for?

...What are the Disney resorts and parks aiming for? 1) The Disney resorts and parks were aiming for a market that focused on creating images, experiences and products to customers that emphasized fun, imagination and service. It aimed to provide a place where customers could escape the cares of the real world through the "magic" of legendary fairytale and familiar Disney characters. The market targeted families and children and the company had already built a popular brand that was associated with wholesome family entertainment. 2) Was Disney's choice of the Paris site a mistake? Yes, the choice of the Paris site was a mistake because the lifestyle, culture and ideas of Paris were very different from the culture of the Americans which caused many of the people of Paris to be in opposition with one critic referring to it as "a horror made of cardboard, plastic, and appalling colors...taken straight out of comic book written for obese Americans". The site initially seemed ideal because of the location could provide access to millions of people. Paris was a highly attractive destination and Europeans generally take more vacation time than Americans. Disney however did not anticipate the backlash they faced due to significant cultural differences such as eating behaviors were different, French visitors were highly intolerant of long lines, Disney's grooming standards for employees were deemed too strict and excessive by the French and were met with protest and the area that......

Words: 325 - Pages: 2

Case Study- Disney Theme Park

...Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. Chapter 1: Case – Disney Theme Park Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. Leanings 5 I. Case Background The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. And Disney has 5 theme parks outside the USA; there are Tokyo Disneyland (1983), Tokyo DisneySea (2001), Disneyland Paris (1992), Hong Kong Disneyland (2005) and Walt Disney Studios (2002). Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. After lunched Hong Kong Disneyland in 2005, Disney has signed a letter of intent to build another park in Shanghai China in 2008; The Park will attract different potential visitors in Shanghai. Overview Disney Theme Park - Points of Interest (Michael Sandberg's Data Visualization Blog) Getting people excited about their data one visual at a time * Walt Disney had infinite confidence in his new park and unapologetically......

Words: 1698 - Pages: 7

It Park Resort Cordova

...R1 R1 CEBU INSTITUTE OF TECHNOLOGY – UNIVERSITY College of Engineering and Architecture ------------------------------------------------- Department of Architecture A PROPOSED IT PARK RESORT IN CORDOVA Basalo, Jhane Diane L. Cantal, Cheque L. Doron, Angelie G. Ar. Alyckhine De la Torre Technical Advisor Ar. Leonida De Vera Thesis Coordinator Chapter 1 The Problem and Its Scope 1.1 Introduction The world is constantly changing through the widespread availability of information and communication technologies that led to utmost capacity for dissemination of knowledge and information. The IT revolution has improved the economic growth and productivity thus, increasing demand for the business process outsourcing (BPO) industry drove the establishment and infrastructure of many IT parks and centres. IT parks in the Philippines are solid indicators of progress, both in the technological and economic spheres, because of their competitive workforce and multilingual abilities that most multinational companies would prefer to reach out. The Department of Science and Technology-Information and Communications Technology office (DOST-ICT) together with the private sector, like Farlis Development Corporation, is pushing for the improvement of the industry in the country by working together to attract other companies to engage in offshore outsourcing in the country. Cordova is a municipality located in the 6th district of Cebu Province in the......

Words: 3196 - Pages: 13

Rosewood Hotels and Resorts Case Study

...Rosewood Hotels and Resorts is a business that has 12 establishments worldwide. Until 2004, the company has run an individual branding strategy; but recent events, such as the adoption of a new President and CEO, have the company considering a corporate branding strategy. Rosewood seems to have hit a roadblock with their current strategy; they are concerned that their guests do not fully understand the Rosewood brand. Rosewood believes if they are able to adopt a corporate brand, that their guests will recognize more of their facilities and become loyal which in turn could increase revenue because their guest’s customer lifetime value will have risen. Rosewood also believes that by implementing a corporate brand, they will have an advantage over their competitors. The main issue with their current branding is that their customers are unknowledgeable about their brand. If they instill a corporate brand, more guests will choose their Hotels over competitors. Rosewood believes that by becoming a company who runs a corporate brand strategy, they will be able to increase their cross-selling rate. According to analysis of guest data, corporate-branding properties had higher cross-selling rates among their properties than those that utilized individual branding. Research shows that having a corporate-branding strategy resulted in a 10% to 15% cross-selling rate; this is because up to 40% of their guests returned for another stay. We compare these numbers to those of the......

Words: 859 - Pages: 4

Case Study Donna Shader Manager of the Winter Park Hotel

...Case Study Donna Shader Manager of the Winter Park Hotel http://homeworkfy.com/downloads/case-study-donna-shader-manager-of-the-winter-park-hotel/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Homeworkfy@gmail.com Visit our Site for More Tutorials: (http://homeworkfy.com/ ) Case Study Donna Shader, manager of the Winter Park Hotel, is considering how to restructure the front desk to reach an optimum level of staff efficiency and guest service. At present, the hotel has five clerks on duty, each with a separate waiting line, during the peak check-in time of 3:00 pm and 5:00 pm. Observation of arrivals during this time show that an average of 90 guests arrive each hour (although there is no upward limit on the number that could arrive at any given time). It takes an average of 3 minutes for each front-desk clerk to register each guest. Donna is considering three plans for improving guest services by reducing the length of time guests spend waiting in line. The first proposal would designate one employee as a quick-service clerk for guests registering under corporate accounts, a market segment that fills about 30% of all occupied rooms. Because corporate guests are preregistered, their registration takes just 2 minutes. With these guests separated from the rest of the clientele, the average time for registering a typical guest would climb to 3.4 minutes. Under plan 1, non-corporate guests would choose any of the......

Words: 463 - Pages: 2

Gardenside Resort Case

...GARDEN SIDE RESORT CASE Garden Side Resort was established in 2001 by Mr. and Mrs. Garcia. The resort has two (2) large pools, a hotel with five (5) family suits and 20 ordinary rooms, has a restaurants, a bar and a function room for any occasions that can accommodate 500 pax. At present the resort is planning to expand to include additional room and other amenities. However for the past years, the resort experiences fast turn-over of staff started when the President of the employees Union resigned. Is it possible for the resort to pursue its plan? Help! I. POINT OF VIEW As an analyst II.OBJECTIVES * know if the resort can pursue the plan of expansion * to give recommendation III.CASE FACTS a) Fast turn-over of employees b) President of the Union resigned IV.STATEMENT OF THE PROBLEMS How the resorts pursue its plan? V.STATEMENT OF ALTERNATVES a) Improving the work environment b) Improving HR practices c) Organizing for employee retention VI.SELECTING BEST ALTERNATIVES Improving the work environment VII.CONCLUSION In the world of business, the high rate of employee turn-over can be a significant problem. Economic research suggest that for some industries it can cost up to one-fifth of an employee’s annual salary to find, train and hire a suitable replacement. If turn rates are too high, this represents a significance sunk cost for the company that can be recouped. VIII.ACTION PLAN By improving the environment at work......

Words: 323 - Pages: 2

Theme Park Case Study

...Business Management Extended Case Studies (Set 1) [INTERMEDIATE 2] [pic] The Scottish Qualifications Authority regularly reviews the arrangements for National Qualifications. Users of all NQ support materials, whether published by LT Scotland or others, are reminded that it is their responsibility to check that the support materials correspond to the requirements of the current arrangements. Acknowledgement Learning and Teaching Scotland gratefully acknowledge this contribution to the National Qualifications support programme for Business Management. © Learning and Teaching Scotland 2006 This resource may be reproduced in whole or in part for educational purposes by educational establishments in Scotland provided that no profit accrues at any stage. Contents Introduction 4 Case Study 1: Alton Towers 7 Case Study 2: The Royal Mail Processing Centre, Edinburgh 11 Case Study 3: Soled Out? 16 Case Study 4: Border Tweed to Border Tea’d 21 Introduction This resource is to support the learning and teaching process for Business Management at Intermediate 2 level. It consists of four case studies, each of which is accompanied by a number of questions. Each question has been allocated marks and, in each case, the total number of marks is 25. There are also suggestions on the type of answers that could be considered as a suitable response to the question. The case studies The case studies have a number of......

Words: 4929 - Pages: 20

Rosewood Hotels and Resorts Case Study

...Rosewood Hotels and Resorts is a business that has 12 establishments worldwide. Until 2004, the company has run an individual branding strategy; but recent events, such as the adoption of a new President and CEO, have the company considering a corporate branding strategy. Rosewood seems to have hit a roadblock with their current strategy; they are concerned that their guests do not fully understand the Rosewood brand. Rosewood believes if they are able to adopt a corporate brand, that their guests will recognize more of their facilities and become loyal which in turn could increase revenue because their guest’s customer lifetime value will have risen. Rosewood also believes that by implementing a corporate brand, they will have an advantage over their competitors. The main issue with their current branding is that their customers are unknowledgeable about their brand. If they instill a corporate brand, more guests will choose their Hotels over competitors. Rosewood believes that by becoming a company who runs a corporate brand strategy, they will be able to increase their cross-selling rate. According to analysis of guest data, corporate-branding properties had higher cross-selling rates among their properties than those that utilized individual branding. Research shows that having a corporate-branding strategy resulted in a 10% to 15% cross-selling rate; this is because up to 40% of their guests returned for another stay. We compare these numbers to those of the......

Words: 319 - Pages: 2

Ski Resorts-Case Study

...SKI RESORTS IN THE USA CASE STUDY Table of Contents: 1. Abstract…………………………………………………………………..3 2. Question 1: What are the most important changes in the environment that have contributed to the drop in revenues?..................................................4 3. Question 2: Why is management a more important success factor for ski resorts now, compared to 20-30 years ago?................................................5 4. Question 3: How is competitive environment of the resorts on the east coast different from that in Colorado? What should the east coast resorts pay particular attention to?..........................................................................7 5. Question 4: Possible changes in the environment in the near future…….8 6. Conclusion………………………………………………………………..9 7. List of References…………………………….…………………………10 Abstract The following paper discuss factors that have lead to changing business environment and its’ impact on ski tourism industry, concentrating especially of the ski resort performance and changes that must take place in order for this business to survive and continue its’ operation on its’ highest level. First and foremost, the economic, political and environmental factors that have been changing in the previous years have lead to the decrease in revenues of the ski resorts that have been taking place since the 1970s. Further on, the management of ski resorts and ski centers must adapt to the......

Words: 2228 - Pages: 9

Wynn Resorts Case

...Case 1: Wynn Resorts What are Wynn Resorts’ distinctive resource and competencies? Resources: 1. Steve Wynn- A most important Key resource is Steve Wynn himself. It is clear that he has a great instinct for the business and has immense passion for his trade. His vision for where the business is heading and his instinct for what his customers would love made him a billionaire in a relatively short time. In addition, he is not just a strategic, “big picture” kind of a person. He also is a hands-on manager, just enough to inspire his employees and make his customers feel special. He is a charismatic leader. He is also a great communicator, because he is able to get other stakeholders such as financiers, developers, and politicians on board so that he can implement his plans smoothly. 2. High-end facilities- grandiose decoration throughout the hotel and recreational facilities such as its 18-hole golf course, fairway villas and private entry villas, diamond suits, lavish nightlife, and Ferrari and Maserati car dealership. 3. High brand image- “the resort is able to charge a premium price due to the clout of the Wynn name and the high quality of its products and services. In 2006 Wynn Las Vegas enjoyed 94.4% occupancy, far exceeding the area’s average. Wynn resorts’ brand is synonymous with luxury in the casino market, and it capitalizes on this reputation, appealing to the high-end market.” (jones hill 2010) 4. Operating license in Macau- A key resource in the international...

Words: 372 - Pages: 2