Persuasive Messages

In: Computers and Technology

Submitted By afa26
Words 5623
Pages 23
Perspective

Karim Sabbagh David Tusa Mohamad Mourad Amr Goussous

Telecom in the Middle East The Competitive Mandate After the Downturn

Contact Information Beirut Mohamad Mourad Principal +961-1-985-655 mohamad.mourad@booz.com Dubai Karim Sabbagh Partner +971-4-390-0260 karim.sabbagh@booz.com David Tusa Principal +971-4-390-0260 david.tusa@booz.com Amr Goussous Senior Associate +971-4-390-0260 amr.goussous@booz.com

Booz & Company

EXECUTIVE SUMMARY

In 2010, as the recession begins to lift in earnest, telecom operators in the Middle East will face a very different world. New business models, new strategies, new technologies, stronger competitors, more demanding customers—all will pose real challenges. The winners will be those with the vision and agility to respond quickly and flexibly to rapidly changing market conditions, developing the capabilities needed to respond to four strategic imperatives:
1. The Middle East and surrounding emerging markets are continuing to grow, and the region’s operators must reestablish the momentum they had before the recession if they are to capture their fair share of that growth. In developed markets, they must develop new value-added services that can differentiate them from competitors. In emerging markets, they must continue to gain share as quickly as possible. 2. As large sections of the telecom value chain become commoditized, operators must work to derive value through innovation. Simply copying competitors’ services and pricing plans will not work. Instead, operators must look outside their markets—and even their industries—for ideas, and create the means and the culture to promote internal innovation. 3. Demand for high-speed broadband is increasing all over the world, and the Middle East is no exception. Customers are looking both to improve their Internet experience and to make effective use of a wide…...

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