Pfl Case Study

In: Business and Management

Submitted By SHIRLEYXU2014
Words 932
Pages 4
1

Identify the industry, product segments and value chain. Industry: PFL is a leading manufacturer in Australia's branded frozen food industry. Intention of expansion overseas: less than 1% export sales. Move to US market with Four'N Twenty products. Developed halal products in its Four'N Twenty range with intention of growing sales in Asia. product segments: Frozen savoury, Dessert, Fruit products customer segments: retailers (supermarkets), foodservice outlets (sporting venues or cafes), Petrol and Convenience Channel (Reliance BP sites) oversease markets: US market, Asia market Value chain: PFL doesn't sell directly to consumers.

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What is the current life cycle position of the industry? (industry life cycle, and demonstrate why?) Maturity stage : The case mentioned that PFL has already achieved leadership in serveral markets. Besides, serveral other markets are very competitive. In addition, PFL is continuing to pursue conversion cost reduction, which is another character of maturity stage. So we conclude that this industry is in maturity stage.

What are the key issues that will affect historical/future industry growth? What is their likely impact and the overall assessment of the industry’s future growth? (TEMPLES) Technology + The technology development, especially information systems and manufacuturing systems, will improve the efficiency and effectiveness of this industry by enabling economies of scale and scope. So the smaller compititors who doesn't have strong cash flow to invest in the new technology, will be swept out. And the left competitors will grow market share by both further acquisitions and cost management. Economy + The potential growing sales in US and Asia may make the total industry grow by expanding to international markets. The global financial crisis (Case doesn't mention) may reduce the growth rate of the industry. Markets +…...

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