Pie in the Sky vs Hobnob

In: Business and Management

Submitted By moizahmed26
Words 5046
Pages 21
PIE IN THE SKY V/S HOBNOB | How Pie in the Sky can increase its market share? | |

Dated: 13th December 2011



This report is based on the research and in depth analysis of the consumer preference of Karachi between two bakeries “Pie in the Sky” and “Hobnob” and focuses on key areas on the fact that Pie in the Sky, being a new entrant will be able to form a strong brand image like Hobnob. We have focused on primary research which was done through questionnaires distributed to different universities of Karachi, as well as interviews with some young males and females.
As you have got the idea that our research is based on comparing two brands, “Pie in the Sky” and “Hobnob”. Pie in the Sky has achieved fame respect and appreciation in a small span of time. Their aim is to make delicious, hygienic sweets and achieve a status in this market, keeping in mind the competitors. They have over 150 varieties of sweets, cakes, ice creams, etc. We tried comparing it with Hobnob which has been the lead in this market, to see how well it is doing and tried to predict that what sort of a future it can have. Pie in the Sky being a new born has done well, which we saw through our research.
Basically Pie in the Sky has dedicated itself towards its aim, whereas Hobnob had its strengths…...

Similar Documents

Into the Sky

...Bobby Bolin 9/19/12 Into The Sky For thousands of years, we have gazed into the sky in quandary about cosmic phenomena. Cavemen, peasants, kings and astronomers could do nothing more but hypothesize the mysteries of outer space and the universe. It was not until the 17th century did astronomers create the telescope to see more than just the naked eye however, the Mesopotamians recorded constellations that still exist in modern day age today. Our desires to find extraterrestrial life and answer cosmic phenomena will ascent our technology beyond belief in many years to come. Decades ago, astronomers believed that our solar system was the only one that existed though there was still a dire explanation sought of the galaxies: are there any other habitable planets out there? What was the history and chemistry of our planets thousands of years ago? These questions inspire our most ambitious endeavors of space and Mars exploration and moon landings. With Mars being a planet with extreme similarities such as: mountains, canyons, rocks, dry river valleys, polar ice caps and water in the clouds. If we could understand the geological history of Mars, it would be a step closer that grants limitless technology and opportunity. The Kepler mission is another huge endeavor for which we are now able to detect other planet that orbit other stars; in essence, we have found other solar systems other than our own that habitable. This, just like other discoveries, is leading us one step closer...

Words: 612 - Pages: 3

Vfx in Life of Pie

...comes down to the visual effects — it did just win an Oscar   Discuss if the effects supported the story or were simple visual spectacle.   The film is mostely based on VFX, It would have been impossible to achive such a success  and images without VFX artists. If  I break down The film base on VX : Creating The ocean  as  a  character  in  a  tank  then  matching  the  sterio  and  reflections  of  water.  Then  Matching waves, Skies above and their reflections on the water­   Animating a tiger­ Richard Parker is one amazing digital charchter, Tiger animation  pipeline­ Rendering fur­ Mixing sims – how to create a wet tiger­   A zebra, a hyena and an orangutan­ Making fish fly , The Island challenges­ Whale of  a time and….  Explain.   The visuel effect used in each above category can be a chapter of a book to study ! but The  visuel effect company for Life of Pi is called R&H . The 3D effects for the film were created  by a team of artists from all of the R&H divisions around the world, including locations like  Malasia, Taiwan and Vancouver. Life Pie can stand among one of the first time Films with a  Remote rendering.  Every shot is artisticly exploration, to make the ocean a character and  make it interesting and  visually stunnin. The VFX in this film is not just a technic it is an art  they way they  integrating their animals in different situations and environments, pushing  them  to  do  more,  and  understanding  how  all  of  this  can  succeed  both  visually ......

Words: 440 - Pages: 2

Blackbird Pie Analythic Questions

...”Blackbird Pie” by Raymond Carver 1. Sum up the short story The story is about a divorce between the narrator and his wife. His wife leaves him a letter where she tells him, that she can’t live with him anymore. She has to go her own way and figure out things on her own. The narrator doesn’t believe the letter is from his wife because he doesn’t recognize the handwriting. However, it turns out the letter really is from his wife and as he confronts her about it in the front yard the sheriff and a guy named Frank shows up. They are collecting 2 horses, which walked up on the narrator and his wife’s property. When the sheriff and Frank leave, they take the narrators wife with them and leave the narrator alone. 2. The narrator doesn’t believe that the letter he receives is from his wife – why not? Why does the narrator spend so much energy and so many words on trying to convince the reader that the letter is not written by his wife? I think he is in denial. The fact that he doesn’t recognize his wife’s handwriting indicates he doesn’t know his wife anymore. He spend so much energy on trying to deny that the letter is from his wife, because he, in my opinion, knows it’s coming – it inevitable (in-evitable). 3. What does this letter indicate about the couple’s relationship? The letter indicates that there is a lack of communication between man and wife. During the years of marriage the man have become withdrawn – he has withdrawn himself from his marriage. He......

Words: 1027 - Pages: 5

Sky Bakery

...        Sky Bakery/Drinks                Jose Negrete Wei-Yu Liao           Sky Bakery 18455 E. Colima Rd. Rowland Heights, CA. 91748 (310) 341-5271 (310) 354-5472 www.skybakery.com Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1. Executive Summary 5 2. Company Description 6 2.1. Mission and Objective 6 2.2. Management Team 7 2.3. Location and Geography 7 2.4. Development Stage 9 2.5. Product and Services 9 2.6. Financial Status 10 3. Management and Organizational Structure 11 3.1. Overview 11 3.2. Management Team Background 11 3.3. Human Resources Management 12 3.4. Training Program 13 4. Industry Analysis 13 ......

Words: 8301 - Pages: 34

Apple Pie

...Blip blap blop Apple Pie Filling Ingredients: 3-5 ml salt 750 ml apples (2 medium/large OR 3 small) 80 ml sugar 15 ml cornstarch 135 ml cold water 5 ml lemon juice 15 ml margarine 1-2 ml cinnamon Method: 1. Fill a medium bowl half full with cold or ice water. Dissolve 3-5 ml salt in the water. 2. Peel apples and cut into quarters. Remove cores. Keep salt in water until apples are finished to prevent browning. 3. In a separate bowl, stir together sugar and cornstarch. Stir in 125 ml cold water and lemon juice. Stir until well combined. 4. Rinse the salt water from apple quarters and slice fairly thin into a large saucepan. Add all of the sugar/ cornstarch mixture to the apples in the saucepan, making sure to scrape the bowl clean with a rubber spatula. 5. Bring just to a boil over high heat. Reduce heat and simmer gently for 2-3 min until liquid thickens and apple slices are fork tender. 6. Place in foil lined pans. Dot with margarine, sprinkle with cinnamon. 7. Wrap. Package must be air tight with no rips or tears to avoid drying out. Freeze. Pie Time: 1. Unwrap filling and set into pastry lined pan. 2. Sprinkle with more spice if desired. 3. Put on top crust – seal edges with water and finish with a decorative edge. (Fluting: fork/spoon impressions). Cut vents in top. 4. Bake at 400° F (200° C) for 40-50 min. If crust edges begin to overbrown, cover them carefully with foil. Enjoy!!! Baguette Sticks (makes 4...

Words: 311 - Pages: 2

Apple Pie

...We are in love with this--Apple Pie Baked in the Apple. You will need 6 granny smith apples, 1 pie crust, 1/4 cup sugar and 1tablespoon brown sugar. Cut off the top of 4 apples off and discard. Remove the inside of each apple with a spoon very carefully, as to not puncture the peel. Remove skin from 2 additional apples and slice very thinly. These apple pieces will give you filling needed to fill the four apples you are baking. Mix sliced apples with sugars and cinnamon in a bowl. If you prefer more or less cinnamon and sugar, make adjustments as desired. Scoop sliced apples into hollow apples. Roll out pie crust and slice into 1/4 inch strips. You can also add a strip of pastry inside the top of the apple almost like a liner to add a little more texture/sweetness to the pie. Cover the top of the apple in a lattice pattern with pie crust strips. Place apples in an 8×8 pan. Add just enough water to the cover the bottom of the pan. Cover with foil and bake for 20-25 minutes. Remove foil and bake for an additional 20 minutes or until crust is golden brown and sliced apples are soft. Fried Mashed Potato Balls Recipe..2 cups cold mashed potatoes 1 egg, lightly beaten 3/4 cup shredded cheddar cheese 1/2 cup chopped green onions 1/4 cup real bacon bits 1/2 cup dry bread crumbs Oil for frying Directions Place mashed potatoes in a large bowl; let stand at room temperature for 30 minutes. Stir in the egg, cheese, onions and bacon bits. Shape into 1-in. balls; roll in......

Words: 336 - Pages: 2

A Gap of Sky

...A Gap of Sky Fuck! Fuck is a word which is used a lot among young people. Especially when talking about your life. Fuck it! School can wait, let’s party tonight! But it isn’t always that easy not to care. Life isn’t a walkover. It can be pretty tough sometimes because what is right and what is wrong? – This is the question! Sometimes you end up confused and lost, as an outcome of too many bad decisions and too little guidance and support. But what is a bad decision and how do you figure it out? Sometimes all you need is a little something that will show you the answer – Motivation leads you to the right thing to do! This is some of the Topics that we are dealing with in the short story called A Gap of Sky. A Gap of Sky is a short story written by Anna Hope and published in 2008. It is about a 19-year-old girl struggling against the inner voice of her, which is telling her to cut out her studies and have fun instead. By having fun I mean drinking and doing drugs. Because that’s what Ellie is good at. She has been sent to London by her parents to study, but she is not taking it as serious as her parents are expecting of her to do, because she has been partying all night and can’t remember much. She wakes up and starts stressing because of an essay that she has to write, about Virginia Woolf. But she needs printer ink, so she goes out into the world searching for printer ink. On her way searching for printer ink she experiences a lot. The 19-year-old Ellie is the main......

Words: 1213 - Pages: 5

A Gap of Sky

...English essay – “A Gap of Sky” Amalie Thomsen Introduction: The title of the short story is “A Gap of Sky” and is written by Anna Hope in 2008. Anna Hope is an English actress and writer. She is from Manchester and was educated at Wadham College, Oxford. The short story is fiction, but could still take place in real life. The main theme is identity formation. Analysis: The story is written with a 3rd persons view: “Ellie reaches a hand out […] She takes the glass, stumbles forward…” The narrator therefor has an omniscient point of view, and knows everything about the main character, Ellie. Characters: In the story we have the main character, Ellie, her friend Toby (who we do not meet, but hear about) and the mother (we do not meet her either). Ellie: The main character, Ellie, is 19 years old: She is only nineteen […], and lives in London: […] this part of London. She is a very unhealthy and sloppy teenager. She has smoked a lot of pot, which her health condition clearly shows: The air is cold, makes her gasp, cold and hurting on her ragged lungs. She a type of person who postpones many of her things: She’s got to get this essay in. […] They won’t close till sixish. It will all be fine. Ellie is a complex character because a part of her develops and she becomes more grown up. At first she has a very difficult relationship with her mother, but after seeing a little stone, she suddenly realizes that she has not been fair to her. The setting (FOCUS) The......

Words: 1131 - Pages: 5

A Gap of Sky

...A Gap of Sky By Anna Hope One of the first things you put in mind, is the drug K. There are a lot different drugs on the market such as, marihuana, heroin and Coke. All of them can be equally dangerous; it all depends on the dose you take. But not only is drug dangerous, they also have an effect on the individual human being. If people starts talking about drugs, we do not react immediately, because nowadays it has reached to a lot young people, and we hear more and more about drugs. Even though drugs are, but are not supposed to be, a part of the underground environment, it always manages to reach the surface, and maybe wind up with some innocent people who actually don’t want anything to do with it. Some might get pressured to do it, others who’s at club and dancing, might get something in their drinks if they leave them unseen. And in the end we got those types of persons who do drugs, because they love it, or having a hard time getting out of it. In this short story by Anna hope, we meet a poor girl named Ellie. The reason for she is poor is because of the fact that she lacks control of her life. Ellie is nineteen years old and she lives in London, in fact she lives on her own, and she is taking a course on University College London. But these facts don’t make a nineteen years old girl poor. The reason is that Ellie is a victim of the dangerous environment of drugs. The story spans an hour and eleven minutes, from 16:29 till 17:40, a Monday afternoon. As......

Words: 1102 - Pages: 5

Blue Sky

...Final Blue Sky Management and Leadership Question 1 In the past, Blue Sky leadership led from an autocratic leadership style. An autocratic leadership is similar to a dictatorship where only one person has the authority over the followers or workers. The autocratic leader decisions are to be taken as the final authority and should never be questioned. This leader plans out all of the companies agenda and demands that subordinates work according to their rules. The former CEO but still remained the Board Chairman, Max Blue, believed that meeting was not necessary therefore planning was considered a wasted of time. None of his employees seem to question his authority. This leadership style led to very passive employees at Blue Sky because they were unable to make decision caused them to lack passion about their jobs. Although the past CEO leadership style was autocratic, there were several different leadership styles among the various departments. The structure of the organization was divided in to the CEO, VP of the division, director of marketing, CFO, and the regional directors, who were consider upper management level. With the regional directors being younger and being with the Blue Sky for relatively a short period of time, they were more aggressive wanting to expand different product lines and clientele. However, the younger regional directors were presented with many challenges from the older managers that were mainly in vice presidents roles. These managers......

Words: 1588 - Pages: 7

Eskimo Pie

...Athayde Marques TA Professor Ana Carolina Mota Group Project Introduction Eskimo Pie was a well known brand of frozen novelties in the early 1990’s. As many companies in its stage, Eskimo Pie decided to explore growth opportunities by going public. The aim of this report is to present Eskimo Pie’s business and its historical background in the first and second sections. The third and forth sections illustrate a historical and financial analysis of the frozen novelty industry. The last section refers to the different alternatives that Eskimo Pie has to go public. Historical Background Innovative ideas can start with day-to-day needs and Christian Nelson was able to spot one. When working in a confectionery store, Nelson was confronted by a little boy’s indecision between a chocolate bar and a scoop of ice cream. The idea of combining the two products gave birth to America’s first chocolate-covered ice-cream bar. In 1921 Christian Nelson commercialized his innovation under the name of “IceScream-Bar”. One year later, Eskimo Pie brand name resulted from a partnership with Russel Stover, who later exited the company in 1923. This partnership was beneficial in many ways: the creation of a mechanism to collect royalties and the design of a glamorous tin foil wrapper manufactured and supplied by the U.S. Foil Company. Despite of its success and the increase in sales, Eskimo Pie Corporation was not financially sustainable. Both its unreliable accounting......

Words: 1733 - Pages: 7

Eskimo Pie Solutions

...9-293-084 REV: AUGUST 30, 2001 RICHARD S. RUBACK Eskimo Pie Corporation In early 1991, Reynolds Metals, the makers of Aluminum Foil and other aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had few interests outside its aluminum and packaging business, and the Eskimo Pie Corporation, with roughly $47 million in sales, accounted for less than 1% of Reynolds revenues. Reynolds planned to use the proceeds from the sale of Eskimo Pie to fund investments in its core aluminum business. Eskimo Pie was 84% owned by Reynolds Metals, and 4% owned by the Reynolds Foundation. The remaining 12% of the Eskimo Pie was held by various Reynolds family members and a small group of outside investors. Goldman Sachs, a New York investment banking firm, was retained to assist with the sale of Eskimo Pie. Goldman estimated that the sale price of Eskimo Pie would be about 1.2 times 1990 sales, or about $57 million. Nestle Foods paid a comparable multiple for Drumstick, another ice cream novelty company, in 1990. Goldman organized an auction for Eskimo Pie, and Nestle was the highest of six bidders with a price of $61 million. Mr. David Clark, President of Eskimo Pie Corporation, recognized that the sale of Eskimo Pie to Nestle would mean the end of its independence. Nestle was likely to consolidate its ice cream novelty businesses by eliminating Eskimo Pie’s headquarters and management staff. He had struggled to......

Words: 4259 - Pages: 18

A Gap of Sky

...A Gap of Sky “A Gap of Sky” is a short story written by Anna Hope. This short story is about a girl named Ellie whose mind is depending on the setting in the story. As the setting changes, Ellie’s mind changes too. The narrator follows Ellie’s thoughts, reflections, actions and observations, which make her seem more reliable and honest with the readers. The narrator of the short story is a third person narrator. Even though the narrator is a third person narrator the readers are still a part of Ellie’s thoughts and her point of view, which is clear because the language of the text is predominately influenced by a vocabulary of a teenage girl. This is clear, because Ellie swears a lot, and she has a teenage way of looking at things. This is clear when the narrator says: “Coffee plunged, poured, slurped; hot, fuck that’s hot. Anything else? Of course: printer, printer’s out of ink. Student shop too. Fine. Time? Ten minutes to get there. Shit.” (Line 35 – 36) This shows how the narrator makes Ellie a stereotypical teenager; she would rather party with her friends than stay committed to her schoolwork and the adults’ expectations from her. Ellie’s mind guides the readers through the events of the story, and it is shown to the readers through her point of view. It is written with a technique called stream of consciousness, which makes the narrator more associated throughout the story. It is clear that the narrator follows Ellie’s consciousness, because the narrator uses......

Words: 982 - Pages: 4

A Gap of Sky

...A Gap of Sky “A Gap of Sky” by Anna Hope is a short story about a young girl named Ellie who is constantly on drugs. She is a student in London, and from the story we can tell that she is tired of education and lacking freedom so she goes against this by doing drugs. The story describes how someone can lose control of themselves when they are alone in a city, with no one to turn to for support. The story is told by a third person narrator, but the way that the story is written makes it seem like Ellie, the main character, is telling the story. The writer shows Ellie’s thoughts very clearly through the narrator using very casual language and different sentence structures to get inside Ellie’s head and describing everything in a way that shows she is very distracted. It is like a running view of what is inside her head and helps us understand that she is on drugs. We are almost reading her thoughts and are witnessing her search for freedom, a theme in the story. The type of writing used in this story may seem like it is messy and unfocused, but it is actually very effective in showing the reader what it is like in Ellie’s head as her thoughts and actions are blended together and told by the narrator - “She’s going to have to work through the night, but it’s fine.” Here, we see her thoughts about having to work on an essay. She is also extremely distracted and constantly changes her mind and thoughts. After thinking it would be “fine” to work on the essay, she thinks back......

Words: 912 - Pages: 4

A Gap of Sky

...Essay - A Gap of Sky Everyone knows the feeling of realizing when we take things for granted. It does not matter whether it is persons, pleasures or love because it hurts a bit inside anyway. You wonder if it is too late to make it up, but it should never be too late. Ellie becomes aware of her problem and at last, she knows that she has done a good thing and the right thing to do as well. Ellie is a wild teenager who wants to live life a little extreme. By the word extreme is meant that she party much, does not care much for school and she uses coke. Ellie develops throughout the story from being a nineteen-year-old drug abuser, who wanders around in her own small world in which it is all about drugs and she does not see the world or the people around her. In the store, she focuses her thoughts on the stone and her mother. She realizes that she has taken love and life for granted and how ungrateful and foolish that is. It is the point of no return, Ellie wakes up and start thinking about life and it values. She opens her eyes to the world she is living in. She becomes aware of the people, their love and the bonds of love between everyone. The feeling of being alive gives Ellie an ecstasy, which clearly is better than the intoxication of drugs. Her name means shining light or beautiful woman and it seems suitable because of her improvement. Ellie walks around London city as she goes for printer ink and the other errands. She does not tell us much about where she is...

Words: 861 - Pages: 4