Post Purchase Behaviour of Consumers of Products of Value Below Rs. 5

In: Business and Management

Submitted By Vikram7888
Words 3718
Pages 15
Marketing Management – I

Post Purchase behaviour of consumers of products of value below Rs. 5 Sunsilk Shampoo sachet

1

Contents
Contents .................................................................................................................................................. 2 Objectives of the Study............................................................................................................................ 3 Introduction ............................................................................................................................................ 4 Skin and Body care in Indian FMCG Industry ...................................................................................... 4 Sunsilk Shampoo ................................................................................................................................. 4 Research Methodology ........................................................................................................................... 6 Target Areas / Locations ..................................................................................................................... 6 Some of the Key findings of the Interviews ............................................................................................ 7 Key Findings and Interpretations of Observed Data ............................................................................. 13 Areas of Improvement .......................................................................................................................... 14 Conclusion ............................................................................................................................................. 15 References…...

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