Price Beat Guarantee, Trick or Treat?

In: Business and Management

Submitted By ashuo42
Words 606
Pages 3
Price beat guarantee, trick or treat?

Last year I wanted to travel to Cairns, and I found a new way to save money by using a price beat guarantee offered by Jetstar through word of mouth. Through further research I gradually found, no other airlines are using this method of marketing, where as in other industries there are a lot of companies using this method to attract customers attention. For example, Dan Muphy, Officeworks, hotels.com, Harvey Norman, and so on.

What is price beat guarantee? I think most of you guys have heard of it.
Guaranteed beat guarantee refers to, I believe, businesses who say they will allow consumer to purchase the same product at a same or lower price which a consumer can proof that a competitor is offering the same product at a lower price. With so much competition and evolving marketing strategy for buying goods and services, therefore price has become a more common differentiator than it was in the past. It is an anti-competitive tactic that avoid competitors attempt to steal market share by undercutting prices. And firms use this strategy as a method of building customer loyalty.

So here I post one of my experience about price beat guarantee. Last year I walk into the good guys where their advertising and marketing make you believe that you will always get the cheapest price from their shops, but what I didn’t know was only possible with a with a lot of strict conditions and terms. So it is here that I found one sales assistant who I asked if he can do price match on a washing machine. I presented a competitive brochure on my phone that showed they sold the same product at a clearly cheaper price. The guy had read for a while and just told me he needed to ask his manager. The manager came later and had a closer look because one of the conditions were that product must be exact same product. So they checked the model numbers.…...

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