Price

In: Science

Submitted By valeriabeskina
Words 323
Pages 2
Маркетинговая среда:
Компания является одним из ведущих производителей металлических изделий на рынке США. Первоначально компания занималась реализацией готовой продукции, но за тем сместилась к продаже компонентов, используемых в качестве сырья.
Клапаны, выпускаемые компанией, соответствовали всем требованиям, вследствие чего компания захватила 80% рынка.
Касательно амортизационных прокладок, здесь тоже были свои преимущества: компания могла производить диски любого размера. Однако существовал риск, что конкуренты найдут применение закрученному металлу и выйдут на рынок раньше, чем компания получит патентную защиту.
Ценовой минимум/максимум:
См. приложение 1.
Расчёт рекомендуемой цены:
См. приложение 2
Целесообразность автоматизации:
Исходя из расчётов, представленных в приложении 7(кейс) можно сделать вывод, что проведение автоматизации целесообразно. Т.к. во всех случаях производства прокладок общие производственные издержки и процент от переменных издержек на труд уменьшился.
В случае прокладки 11.5 дюймов : производственные издержки уменьшились на - 46,7% @360% от переменных издержек на труд уменьшились на – 40% 14 дюймов: производственные издержки уменьшились на -52,5% @360% от переменных издержек на труд уменьшились на – 46,1% 17,5 дюймов: производственные издержки уменьшились на - 50,5% @360% от переменных издержек на труд уменьшились на – 43,6% 19,75 дюймов: производственные издержки уменьшились на - 54,2% @360% от переменных издержек на труд уменьшились на – 47,2% 23 дюйма: производственные издержки уменьшились на - 52,1%…...

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