Purpose of Interviews

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NEEDS ASSESSMENT KNOWLEDGE BASE

INTERVIEWS
PURPOSE
The purpose of conducting interviews is to collect information from a single person through a systematic and structured format.

NEEDS ASSESSMENT APPLICATIONS
Individual interviews can often provide in‐depth context, stories, and discussion related to one or more topics that are pertinent to the needs assessment. Such interviews can be done in an environment where the interviewer can ask for elaboration or explanation with follow‐up questions. Interviews also offer an opportunity for the interviewee to become familiar with the needs assessment and its objectives. Individuals in positions of influence may also appreciate the additional personal attention that the interview can offer as opposed to a survey or focus group.

ADVANTAGES AND DISADVANTAGES
ADVANTAGES
• • • • Interviews typically allow for more focused discussions and follow‐up questions. Individuals may offer information in interviews that they wouldn’t offer in a group context. Interviews can be an excellent source for stories and context. The interviewer can observe the non‐verbal behaviors of an interviewee.

DISADVANTAGES
• • • • Time requirements for interviewers and interviewees can be significant. Interviews have the potential to reduce the scope and sample for data collection. The results of multiple interviews may contradict each other or be difficult to analyze. Interviewees may be biased or represent only a limited perspective on performance issues/themes.

GENERAL PROCEDURES
1. Create a list of all the information required for completing your needs assessment. Prioritize and align the list of information requirements based the objectives of your assessment and the available participants for the interviews. 2. Determine what information is required from each interview.

WBI…...

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