Pv Technologies

In: Business and Management

Submitted By anith
Words 749
Pages 3
PV Technologies, Inc.: Were They Asleep at the Switch?

Case Synopsis:
There was unofficial information on the following;
- wrt Barstow bids, PVT was trailing behind competitors SOMA Energy and BJ Solar
- It was perceived that the above is due to Solenergy’s renewed focus on expense control and the company felt that there was wide difference in the prices quoted by PVT and the other companies. They believed an enhanced maintenance schedule along with a proactive quality control program would compensate for the inferior performance characteristics of the less costly inventers.
- If the above information was true PVT would not only lose one of the biggest customer thereby having financial implications but also their leadership status in the market would be at risk ( this could turn out to be critical for PVT especially since there was a huge potential for the solar photovoltaic products which was expected to grow at 30.4% CAGR during the period 2010-2015.)

Major Issues Identified
- The fact that such critical information got leaked and PVT was caught unaware questioned PVT teams ‘customer management’ skills.
- It also reflected the complacency of PVT team especially on two fronts (i)whereby PVT assumed that since Solenergy was their long term customer they may not look at other companies in the market (ii) That by being just ‘quality focus’ they were meeting their customer expectation
- PVT was also over-dependant on the fact their best sales person (Jim Salvatori) who had bought Solenergy to PVT would be managing the new RFP and they had never focused on other key aspects such as o Strong relationship management o Understanding customer requirement in terms of product portfolio/right value proposition o Policies (as part of the contract) which require Solenergy to apprise PVT team of any ‘switch over’ in the vendor preference...this would have…...

Similar Documents

Pv Technologies

...Summary: The case started with the introduction of PV Technologies who is a Global Leader in Photovoltaic (PV) inverter industry and are suppliers to several segments of solar energy technology field including power plants (ranged from 10MW to 200 MW). In July, 2011 PVT received a RFP from their longtime customer – Solenergy Development LLC for the supply of “Utility Scale Central Inverters” for the upcoming 100MW plant. This plant was to be situated adjacent to an existing 25MW plant where PVT’s central inverters had been installed 3 years earlier and performing flawlessly. Solenergy’s Chief Electrical Engineer, Greg Morgan, has carried out extensive evaluation of selected group of companies who are invited to bid for this project. The executive at PVT were optimistic about winning this RPF due to their existing relationship with Solengergy’s senior management and existing PVT products are performing flawlessly in the facilities. However, Salvatori – Key Sales Executive got information which has unofficially revealed that PVT trailed other competitors in the evaluation and was having the concern that PVT will most likely lose the contract if not reacted immediately. The case study then reviews how executives reacted to this findings. Senior Executives of PVT met to address this concern and suggested four alternative course of action: 1. Offer to extend the original warranty at internal cost from 10 to 20 years 2. Offer a 99% uptime guarantee at no cost 3. Accelerate the......

Words: 811 - Pages: 4

Pv Loaves and Fishes

...the aspects they do focus on they seem to excel at. 3. I do not believe that Red Bull needs to embrace more traditional media marketing techniques in order to keep growing because they have done such a great job of growing so far. I believe Red Bull is very good at finding new, innovative ways to promote their product, as they have proven to be very impressive at word of mouth marketing. They seem to be embracing the social media outlets available, and continue to grow by branching out their product to nearly every sporting event, as well as in the entertainment industry. Red Bull uses the more traditional ways of media marketing, like radio and TV ads, effectively, as they do not spend a lot of money on them. I believe that as technology and social media advances, Red Bull will continue to find ways to use these outlets effectively, with minimal cost to provide maximum results. 4. Red Bull has a target audience made up of mostly young people, particularly young men. I believe Red Bull does as good a job as any other company at focusing their promotions on their target audience. Even when the company first started, and they were passing out free Red Bulls out of Red Bull cars in college towns, and music and sporting events. The main sporting events Red Bull sponsors and/or organizes are mostly action sports, mainly watched by young men. The network they are starting that focuses on these events and music as well all are mainly directed toward this same......

Words: 859 - Pages: 4

Technical Pv Market (German)

...EndkundenMonitor 3.0 Der deutsche PV Markt aus der Perspektive des Endkunden – Fokus: Speicherlösungen Eine Umfrage unter 3.000 PV Besitzern und Planern EuPD Research | Multi Client Service | August 2013 A. Hintergrund EndkundenMonitor 3.0 – Der deutsche PV Markt aus der Perspektive des Endkunden – Fokus: Speicherlösungen Zum dritten Mal in Folge wird der EndkundenMonitor durchgeführt, eine Befragung aktiver Nutzer des PVForums. Das Photovoltaikforum ist eine bekannte Homepage zum Meinungsaustausch zwischen Herstellern, Händlern und insbesondere Endkunden. Die Themen des diesjährigen EndkundenMonitors sind u.a. Speicher, Anlagenwartung und -versicherung. Die Studie liefert umfassende Einblicke hinsichtlich des aktuellen Bedarfs im deutschen PV Markt und bietet hiermit eine wertvolle Hilfestellung zur Ausrichtung Ihrer Unternehmensstrategie und Ihres Portfolios. Batterie-Speicher: Bekanntheit, Nachfrage, Anbieter Zusätzliche Serviceleistungen: Wartung und Versicherung 2013 2012: EndkundenMonitor Deutschland 2012 (n=1.607) Bedeutung der Marke beim Kauf Wahrnehmung von Unternehmensinsolvenzen Nachfrage spezifischer Serviceleistungen Kenntnisstand zu Speichermöglichkeiten 2012 2011: 2011 EndkundenMonitor Deutschland (n=641) Kaufentscheidungsprozess Ungenutzte Nachfragepotentiale 2013: 2013 EndkundenMonitor Deutschland (n=3.000) 2 B. Ansatz Methodik Die Datenerhebung von Endkunden erfolgt auf der Basis einer quantitativen Online-Befragung auf der......

Words: 2483 - Pages: 10

Pv System

...A simple definition of PV system is converting the light coming from the sun to useful electricity. In the case of LAWANG BATO NATIONAL HIGH SCHOOL, their PV system supplies the School library and T.L.E. room, wherein the reality this places is not commonly used by the students. As a student of Electrical Engineering and knowledgeable on this matter, I suggest that instead of supplying those places why not give the free electricity to the rooms used by the majority of the students of LBNHS. As I also recall waste of electricity encounter in weekends, I suggest to use that free electricity in some places like school’s hallways or for school’s lamp posts at night. On the other hand, I have learned a lot regarding this topic when we visited LBNHS. We are all aware about the issue of Electricity price hike. And I see one solution to solve this issue, let’s use renewable energy, it is free and efficient if we use and install it properly. Instead of wasting our time complaining to the government, why not think solutions that may help everyone and solve this crisis. Be educated on this matter. It will start on us, LBNHS is now using PV system, and I hope in the near future our city will develop and help every school in Valenzuela City to provide and encourage them to use renewable energy or PV system. No more complain let us do something to develop our City/Country. Be Eco-friendly. Use renewable energy. BSEE 4-1...

Words: 257 - Pages: 2

Pv Technologies - Cas

...PV Technologies Case Study Submitted by Viswa Kumar PK Roll Number: EPGCMM-06-013 Problems / Issues faced by the PV Technologies: As per the information from Sales Manager Mr.Salvatori, PVT might lose the contract against SOMA energy and BJ Solar from the bidding, which is one of the high visibility project conducted by Solenergy Development LLC who won to construct a PV solar energy Power Plant. Mr. Greg Morgan – Chief Engineer conducted the evaluation of the bidders and the assumed outcome is that PVT will be out of the running potential supplier because of the price compared to other bidder though the quality of the product is incomparable. If PVT loses this contract then its reputation and position in the Market Place are at stake as the announcement might through a press conference. Action Plan for PVT: 1. Competitor analysis – We should never underestimate the competitor and should analyse competitor before we bid or approach for any kind of order. They should know what are their offerings, price structure, services offered, value offered and geographic location. 2. Increase Marketing Efforts: The major disadvantage of PVTs lacking in reaching or communicating their product line and service to the clients/customer. They should start PR activities to improve their reach and increase their client relationship as well as customer base. In today’s market they should not rely on only the quality, Sales people contacts and services offered to the customer, rather......

Words: 1112 - Pages: 5

Pv Technologies -Case Study Analysis

...Q1: What could be the reasons for the unfavorable evaluation of PV technologies by Greg Morgan? a) The bid prices of the competitor’s products especially BJ Solar’s were significantly lower than PVT’s. b) Solenergy was committed to a renewed focus on expense control and the upfront cost differential was significant c) An enhanced maintenance schedule, coupled with a proactive quality control program designed to identify potential performances issues before they occurred, should compensate for the inferior performance characteristics of the less costly inverters. d) The enhanced oversight and expanded maintenance schedule would raise operating cost, the lower net ownership costs argued in favor of selecting the lowest cost product. Q2: Evaluate alternative course of action available to PVT to gain favorable evaluation by Solenergy for the Barstow Project: The four alternative course of action available to PVT a) Offer to extend the original warranty at internal cost from 10 to 20 years In the first scenario PVT would extend the product warranty to 20 years, Solenergy would contractually prepay the warranty premium annually at the rate of 18% of the purchase price of each inverter. PVT would perform warranty services as necessary throughout the year and submit an invoice monthly of actual internal costs for parts, labor and service calls to Solenergy for its recordkeeping purposes. At the end, PVT would true up the prepayment and issue either a refund in......

Words: 1134 - Pages: 5

Green Technology

...GREEN TECHNOLOGY Catherine Drake Instructor Minor July 27th 2013 Green technology what is it, Where does it come from and how do we use it? I am hoping to answer these questions to the best of my ability. “The green movement evolved considerably since the early days. Since there are some popular assumptions about environmental history that are incorrect.” (A brief history of the modern Green movement in America, WEB ECoist). The green movement can be dated back to the 19th century possibly even as far back as 1830. Back then it was called “Environmental movement.” Since this time Green technology has been referred to as environmental wako’s, tree huggers, and many more unfriendly names, however what they failed to see was what these green technology people were doing was helping the environment and the way we live our daily lives. The green movement started with Americans thinking that we should cultivate land instead of leaving it alone to be wild and free. This was a big clash between Native Americans and Americans. This soon would be forgotten until after World War II and the 1948 disaster at Donora (called the Death Fog) that prompted a national outcry. (A brief history of the modern green movement in America; Web Ecoist). Green technology took a more personal issue in the green movement, such as the issues we more centered on food safety and consumer goods. In the late 60s early 70s is when we started to see a rise in the modern green movement. Closer......

Words: 1287 - Pages: 6

Green Technology

...[pic] WHAT IS GREEN TECHNOLOGY? The term "technology" refers to the application of knowledge for practical purposes. The field of "green technology" encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products. As the name implies green technology is one that has a "green" purpose. By green we do not mean the color, however, nature is quite green, and the long and short term impact an invention has on the environment is what we are talking about. Green inventions are environmentally friendly inventions that often involve: energy efficiency, recycling, safety and health concerns, renewable resources, and more. Green technology is the application of one or more of environmental science, green chemistry, environmental monitoring and electronic devices to monitor, model and conserve the natural environment and resources, and to curb the negative impacts of human involvement. The term is also used to describe sustainable energy generation technologies such as photovoltaic, wind turbines, bioreactors, etc. Sustainable development is the core of environmental technologies. The term environmental technologies also used to describe a class of electronic devices that can promote sustainable management of resources. The present expectation is that this field will bring innovation and changes in daily life of similar magnitude to the "information technology" explosion over the last two decades. In these...

Words: 2892 - Pages: 12

Pv Technologies, Inc

...PV Technologies, Inc.: Were They Asleep at the Switch? Problem: • Will Solenergy’s evaluation of PV Technologies put them at risk of a poor reputation and as a result position them lower in the renewable energy market? Objectives: • Stay as an industry leader in the renewable energy industry • Keep true to company vision/mission statement • Profitability • Focus on building continuous and long-term personal relationships Alternatives: • Four alternative courses of action- 1. Propose a warranty extension. 2. Increase the uptime that’s guaranteed. 3. Incorporate a developing product with a larger capacity and efficiency. 4. Contact Solenergy’s chief electrical engineer to confirm the evaluation. Consequences of Alternatives: (See Appendix for Consequence Table.) In framing this analysis, you need to compare the merits of the competing alternatives by evaluating how well they correspond to the objectives. In this case, the alternatives the PVT has in mind correlate to better odds potentially, in terms of challenging Solenergy’s evaluation results. Alternative 1 would not only make sure that Solenergy was given a quality product, but a product that was backed by an industry leading warranty extension. By including this extension, it not only shows that PVT stands with their product standards but it also shows dependability in terms of exceeding their customer’s needs; long after a transaction is made. Alternative 2 similarly takes care of the customers......

Words: 845 - Pages: 4

Solar Pv Efficiency

...developemnt in Solar PV industry Anushka Pal Riga Technical University Table of Contents Introduction: 4 Efficiency of solar cell 5 Factors affecting PV cell efficiency 14 Temperature 14 Dust 16 Solar irradiance 17 Losses in a solar cell 19 Optical losses 20 Collection losses 21 Resistance losses 21 Metal/semiconductor contacts 21 PV market 21 Cost analysis for PV 23 Parameters that can improve the efficiency of solar cell 30 Conclusions 31 Table of Figures: Figure 1 Best research cell efficiency 5 Figure 2 Measured efficiencies for LFC and PERC cells on p-type silicon 7 Figure 3 Progress in the conversion efficiency of HIT solar cells 8 Figure 4 Output power trends of single-sided HIT and bifacial HIT double modules throughout the year 9 Figure 5 Efficiency ratio of solar cells from a pilot solar series (300 cells). 11 Figure 6 Effect of temperature on PV cell characteristic. 14 Figure 7 Temperature effect on PV efficiency. 15 Figure 8 Effect of dust on PV cell power output. 16 Figure 9 Effect of irradiance on PV characteristic 17 Figure 10 PV module efficiency by different irradiation level 18 Figure 11 Energy output of PV for low radiation under 400 W/m2 18 Figure 12 PV power generation related to irradiance in a day 19 Figure 13 Photons with energy lower than the band gap energy 20 Figure 14 Evolution of world PV......

Words: 8854 - Pages: 36

Grid Connected Pv System

...the global energy crisis, using manpower. The world is in a very critical situation in the sector of energy. All the natural resources are limited, and they are running on. That’s why everyone is searching for new sources of energy. We will now discuss on only electrical energy. We know that energy can’t be produced. It can only be transformed form one kind to another. The cheapest and the most available source of energy is the sun. We can use the solar radiation, which is transformed in to electrical energy directly using PV cells. Now, to solve the electric energy crisis, we need to do a few things. * Increase the production * Decrease use, specially misuses * Reduce dependency on bio energy We will try to work on all the solutions altogether to solve the energy crisis in our project. The main idea of the project is consumers of electricity will turn into the producers of electricity. Every house will turn into a mini power plant using PV panel. It will produce electricity for that house, and whatever will be left after using in the house will be supplied in the national power grid. Government will pay the owner of the house, as well as the owner of that Mini Power Plant. The power meter will run in the opposite direction, and the producers will get cash payment from the government. Where to work: * We can make the model more effective. * The way of supplying the electricity to the national grid. * We can work on making the system cheaper....

Words: 280 - Pages: 2

Technology Roadmap

...ec rg 2040 Ene 2035 es 2045 chn rs olo g y P e p Technology Roadmap Solar Photovoltaic Energy Secure Sustainable Together 2014 edition INTERNATIONAL ENERGY AGENCY The International Energy Agency (IEA), an autonomous agency, was established in November 1974. Its primary mandate was – and is – two-fold: to promote energy security amongst its member countries through collective response to physical disruptions in oil supply, and provide authoritative research and analysis on ways to ensure reliable, affordable and clean energy for its 29 member countries and beyond. The IEA carries out a comprehensive programme of energy co-operation among its member countries, each of which is obliged to hold oil stocks equivalent to 90 days of its net imports. The Agency’s aims include the following objectives: n Secure member countries’ access to reliable and ample supplies of all forms of energy; in particular, through maintaining effective emergency response capabilities in case of oil supply disruptions. n Promote sustainable energy policies that spur economic growth and environmental protection in a global context – particularly in terms of reducing greenhouse-gas emissions that contribute to climate change. n Improve transparency of international markets through collection and analysis of energy data. n Support global collaboration on energy technology to secure future energy supplies and mitigate their environmental impact,......

Words: 19290 - Pages: 78

Pv Technology

...Summary: PV Technologies (PVT) was a premiere supplier to several segments of the solar energy technology field. In late July 2011, PVT received a Request for Proposal (RFP) from a long-time client, Solenergy Development LLC, a major developer of energy generation systems. Solenergy was seeking a supplier of utility grade central inverters for their 100MW plant; which was to be situated adjacent to an existing 25MW plant where PVT's central inverters had been performing flawlessly. Solenergy's chief electrical engineer, Greg Morgan, began his extensive evaluation of the select group of companies he had invited to bid on this major project. The executives at PVT knew they were the company to beat, as their product was undoubtedly the best. However, it had been unofficially revealed that PVT trailed the other competitors, leaving PVT to most likely lose the contract. This case study reviews how the executives reacted to this finding. Key Issues / Suggested Solutions: While PVT's products remained superior in terms of efficiency, reliability, and productivity, the bid prices of the competitors' products were significantly lower than PVT's. Due to the onset of new competitors, PVT may have to react, to their extremely low prices, by slightly lowering theirs. Although PVT has been a market leader for some time now, the market dynamics have changed and other competitors are now able to lower their costs. If PVT does not want to undercut their profit margin, they......

Words: 483 - Pages: 2

Pv of Year

...2011 | 2089333.33 | So, here the amount received in the earliest year (PV) is 1551333.33 The amount received in the latest year (FV2) 2089333.33 The equation we know, PV=FVn × 1(1+i)n 1551333.33 = 2089333.33 × 1(1+i)2 (here n=2) 1551333.332089333.33=1(1+i)2 0.7429=1(1+i)2 1+i2 = 1.3461 1+i = 1.1602 i = 0.1602 i = 16.02% Year | Client | Disbursement | 2009 | 15 | 23270000 | 2010 | 17 | 30350000 | 2011 | 26 | 31340000 | By using the first year (2009) as a base year, we see that interest has been earned (or growth experienced) for 2 years. As there are different number of client and disbursement for the respected year we can find out cash flows for each client for each year that will be helpful to find out growth rate. Year | Cash flows per client (Disbursement ÷ Client) | 2009 | 1551333.33 | 2010 | 2023333.33 | 2011 | 2089333.33 | So, here the amount received in the earliest year (PV) is 1551333.33 The amount received in the latest year (FV2) 2089333.33 The equation we know, PV=FVn × 1(1+i)n 1551333.33 =......

Words: 313 - Pages: 2

Pv Value Calculating

...1545 | 1987 | 2500 | 2. The discount rate is 15%. 3. Write the cash flows in a column for example in column C starting from C5 to C9. 4. Now at a cell (e.g. in E5) write the following formula =PV(0.15,5,C5:C9) 5. Now Press ENTER button and you will get the present value (Notice that the figure is red in color and has a negative sign like the following figure. It is a built-in function in Excel. If you need a positive figure just multiply the figure with -1 in another cell and use it.) 6. Explanation of the formula a. Here, after parenthesis first you have to write the rate at which the cash flows will be discounted in decimal form. (E.g. in the example it is 15% so we use .15) b. Then after a comma you have to give the number of period or the number of payment made. (e.g. as we have 5 cash flows we use 5) c. Then you have to select the cash flows. (as our cash flows were in cell C5 to C9, we use C5:C9) d. After that you have to give the amount that you will get at the last period (for example if there is any principal repayment) addition to the normal cash flows (for example interest payment each year). In our example we do not use this amount as we assume there is no such payment. e. So, the final formula is =PV(rate, number of payment made, cash flows, principal amount) MS Excel ২০০৭ এ Present Value নির্নয় করা...

Words: 291 - Pages: 2