Rab Corporation

In: Business and Management

Submitted By liujiangying
Words 5305
Pages 22
ARB Corporation Limited is an Australian public company which designs, manufactures and distributes automotive accessories. ARB's leading products include the ARB Air Locker differentials, ARB Bullbars, and the Old Man Emu shocks and suspension products. ARB is listed on the Australian Securities Exchange under the code ARP. The company employs approximately 860 people, and is headquartered in Kilsyth, Victoria.
Major Customers & Competitors
ARP has steadily built on its traditional 4WD-enthusiast customer base. ARP also supplies products to original equipment manufacturers in Australia, including Nissan and Toyota. Other important customer segments are mining companies, government departments, commercial fleet owners, 4WD tour operators and the Australian defence forces. ARP's competitors include other 4WD accessory manufacturers.
Industry analysis
The profits in an industry are a function of the maximum price that customers are willing to pay for the industry’s product or service. The average profitability of an industry is influenced by the ‘five forces’. (Palepu, Healy & Bernard et al, 2008)
ARB Corporation limited is segmented into Motor Vehicle Accessories industry which is advancing rapidly on a worldwide basis. The growth of motor vehicle industry is directly related to the growth of vehicle accessories industry and automotive parts industry. It has shown that in the recent past, the growth rate of automobile accessories industry has been four times higher as compared to automobile industry. This has resulted in a tremendous growth in the sale of automotive accessories throughout the globe. Sales of new 4WD vehicles in Australia continued to grow over the period. The table below outlines this growth. (Daniel C, William R, Kinney JR, 2005) If an industry has high profitability, it would become a magnet to various new entrants. Therefore, the…...

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