Renault Nissan Alliance Business Management

In: Business and Management

Submitted By cotina72
Words 2697
Pages 11
Renault Nissan Alliance

Cotina Mills

BSA 555

MBA 462

October 21, 2013

Dr. Peter Natale

CERTIFICATION OF AUTHORSHIP: By my signature, and to prevent HONOR CODE violations, I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. Through the use of APA format, I have cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student Signature:
__________________________________

Cotina Mills

Table of Contents
Introduction ……………...………………………..………………………………………….. 3
Vision……………………………………………..…......……………………………………..4
Mission…………………………………………………………………………………………4
Issue…………….………….………………..………………………………………………….5
Strategy…..…………………………………..…………………………………………………7
Current Operations……………………………………………………………………………...9

Introduction Renault–Nissan Alliance is a strategic Franco-Japanese partnership between automobile manufacturers Renault, based in Paris, France, and Nissan, based in Yokohama, Japan. Together they sell more than one in 10 cars worldwide. The companies have been strategic partners since 1999 and have nearly 350,000 employees. They control seven major brands: Renault, Nissan, Infiniti, Renault Samsung Motors, Dacia, Datsun and Lada. The car group sold 8.1 million cars worldwide in 2012, behind Toyota, General Motors and Volkswagen. As of July 2013[update], the Alliance is the world's leading plug-in electric vehicle manufacturer with global sales of 100,000 units delivered since December 2010 (Renault.com, n.d.). The strategic partnership between Renault and Nissan is not a merger or an acquisition. The two companies are joined together through a cross-shareholding agreement. The structure was unique in the auto industry during…...

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