Rwt1

In: Business and Management

Submitted By cjjladybug
Words 3064
Pages 13
Business Research Report
Social Media and Marketing

Assessment Code: RWT1
Student Name:
Student ID:
Date:
Mentor Name:

Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10

Executive Summary

This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter allows our brand to connect on a more personal level with our consumers. We can interact on a one-on-one basis. Twitter lets us respond to and resolve concerns quickly. It also enables us to be a part of our consumers’ daily lives, reminding them that we are there. Twitter also boosts our brands awareness and visibility. Every time our brand is tweeted about it causes search engines to bump our brand to the top of their search list and attracting potential consumers to our brand. Pinterest affords our consumers a deeper look into our brand. Pinterest is where we can pin boards about the things that appeal to us, the projects we are in the process of doing and future items we would like to invest in. When consumers see a picture or video we have pinned they have the option of liking it or repining it, which in turn exposes our brand to new and larger markets. Facebook has become a household name. It is widely used and our consumers carry it in their pockets. If they choose to download an app, Facebook Places, then they can check in and let their friends know they are visiting our physical store front. In turn we reward our…...

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