Sanoma Factsheet

In: Business and Management

Submitted By GiVi
Words 6626
Pages 27
DESTEP Formule & Factsheet
Branche: Media
Specifiek: Uitgeverij (Tijdschrift)
Bedrijf: Sanoma Media B.V.


DESTEP Formulier


Naar aanleiding van de gegeven informatie en door het maken van de opdrachten heb ik van mezelf geleerd, dat ik niet van nature tech-savvy ben. Het heeft mij enig tijd gekost om de databases te begrijpen en gebruiken. Eenmaal onder de knie vond ik het echter heel leuk om te doen, vooral het Lexisnexis krantenbak was handig en ik zie het nut er van. Ik heb niet zoveel tijd in de bronnen gestoken als waarschijnlijk de bedoeling was omdat ik ermee worstelde, maar het resultaat mag er hopenlijk zijn.

Stap 1: Bepaal de branche

Bepaal hier de omgeving waarin de organisatie die je gekozen hebt thuishoort. Soms is dat rechtstreeks uit de REACH-classificatiecode af te leiden. REACH gebruikt SBI (SBI staat voor Standaard Bedrijfsindeling 2008 (voorheen BIK) en is opgesteld door het Centraal Bureau voor de Statistiek (CBS). Zij gebruiken dit om bedrijven in te delen naar hun hoofdactiviteiten), en die code wordt ook door de KvK en REACH gebruikt. Handig voor je onderzoek, dus!

Voorbeeld: Stichting buurtzorg Nederland is een middelgrote onderneming in SBI 88101

Branchecode jouw organisatie | SBI 5814 |

Stap 2: Stel onderzoeksvragen op

Invulschema: Wie | Zijn de concurrentenIs het doelgroep voor rapportIs onze minister(ie)Zijn deskundigen bij branche & bij Sanoma | Wat | Is het branche codeZijn de grootste actuele ontwikkelingenIs het doel van dit verslag/rapportZijn de andere sectoren van het bedrijf (naast tijdschrijft)Is bekend van de concurrenten | Waar | Is informatie over uitgeverijen te vindenVinden wij de nodige informatie voor ons rapportStaat Sanoma voor bekendIs het hoofdkantoor (in NL) gelokeerd | Wanneer | Weten we of de gegevens kloppen |…...

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