Singtel

In: Business and Management

Submitted By stellastellala
Words 2300
Pages 10
Topic: The Past, the Present and Possible Future of SingTel

Introduction

SingTel is a recognized and successful telecommunication corporation in Asia. This essay will illustrate the past, present and possible future of SingTel and the transformation SingTel had made throughout the years. In addition, it will include the identification of changes SingTel has made and also the demonstration on how SingTel deal with these changes through change management lenses.

Company Overview

Singapore Telecommunications also known as SingTel Group is a well-known and leading communications group in Asia with a ‘range of communication services and solutions such as fixed, mobile, data, internet, info-communications technology, satellite and pay TV’ (Datamonitor 2010, pp. 4).

As a multinational corporation, SingTel has operations and investments spread across 19 countries and territories including Asia Pacific, Europe and the United States of America (SingTel 2011). The SingTel group also has six regional mobile operators in Asia such as Bharti Telecom Group in India, Telkomsel in Indonesia, Globe in the Philippines, AIS in Thailand, Warid Telecom in Pakistan and Pacific Bangladesh Telecom in Bangladesh (Datamonitor 2010).

The Past of SingTel
During the 1990s, the telecommunications industry in Singapore and SingTel has undergone major changes. Two change management perspectives can be identified in the changes SingTel had undergone in the past.
Institutional Perspective
Before the Infocomm Development Authority of Singapore (IDA)’s attempt to liberalize the telecommunications industry in Singapore, SingTel was the dominant company in the telecommunications industry which was granted a 15 year exclusive licence from 1992 for a full range of basic telecommunication services (Campbell 2007).
In 1996, IDA announced the Government’s decision to introduce…...

Similar Documents

Analysis - Telecommunication M1

...Table of Contents Executive Summary 1 Introduction 1.1 Purpose 1.2 Method of investigation 1.3 Scope 5 8 2 Company Profile 2.1 MobileOne‟s operations 2.1.1 Mobile network 2.1.2 Broadband services 2.1.3 International services 2.2 History 2.3 Key Management of M1 2.4 MobileOne‟s Board of Directors 2.5 Ownership structure 2.6 Key Competition 2.6.1 SingTel Group 2.6.2 Starhub Ltd 2.7 Share Price Performance and Comparison 8 1|Page 3. Industry overview 3.1 Industry Market Share 3.2 Porter‟s Five Forces Analysis 3.2.1The threat of substitute products 3.2.2 The thread of new market entrants 3.2.3 The intensity of rival firms 3.2.4 Customers‟ bargaining power 3.2.5 Suppliers‟ bargaining power 3.3 SWOT analysis 3.3.1 Strengths 3.3.2 Weaknesses 3.3.3 Opportunities 3.3.4 Threats 3.4 Industry life cycle of M1 21 4. Current Issues 4.1 Global financial crisis 4.2 Government regulations 4.3 Government Initiatives – Lower corporate tax rates 4.4 Developments in Next Generation Broadband Network 4.5 Growth in mobile broadband market 4.6 Plans for overseas expansion 4.7 Cross content for Pay TV 2|Page 40 5. Financial Analysis 5.1 Internal liquidity rate 5.2 Turnover ratios 5.3 Operating profitability ratios 5.4 Debt ratios 5.5 Return on equity ratio 47 6. Company Valuation 6.1 Assumptions 6.1.1 Required rate of return (r) 6.1.2 Expected market return (Rm) 6.1.3 Risk free rate(RFR) 6.1.4 Beta (β) 6.1.5 Application of the CAPM 6.2 Estimated growth rate(g) 6.3......

Words: 9117 - Pages: 37

Green Technology Data Centre

...requirements change. This is a worrisome danger for companies who had sunk in huge amounts of money to acquire the green technology to run the data centers. 2.0 Case Study 2.1 Background of SingTel Kim Chuan Telecommunications Centre 2 ("KCTC-2") (KCTC-2) was chosen as it is a good example of a local corporate titan which had prioritized sustainability alongside profit. KCTC-2 is SingTel’s data centre. It boasts cutting edge technology and provides reliable and safe IT infrastructure services. KCTC-2 helped Singapore’s largest telecommunications firm SingTel in various ways. It performs well. The use of energy is efficient. SingTel is able to manage its cost. KCTC 2 enables SingTel to respond rapidly to business needs. KCTC-2 is huge. The data centre is located in Singapore and occupies 150,000 square feet of space. It taps onto the most recent data centre technologies. It gives a wide myriad of services to clients seeking to outsource their IT infrastructure and operations. They make it easy for the clients by providing a one-stop service to SingTel's end-to-end IT and professional services. It caters to all the computing needs of the clients’ business. 2.2 SingTel’s Commitment SingTel wants to help customers save energy, reduce costs and drive performance. In short, SingTel helps to meet the business goals of the clients with their premium IT infrastructure and relatively low energy costs. With cutting edge technology, KCTC-2 provides a superb secure and reliable......

Words: 2469 - Pages: 10

Swot

... leadership is ‘the ability of an individual to influence, motivate and enable others to contribute to the effectiveness and success of the organisations of which they are members’. The purpose of this report is to critically analyse the leaders of Singtel and StarHub. It covers the business environment of Singapore and the leadership approaches adopted by the two leaders, and the impact on the organisations. Singtel Singtel is the largest mobile operator in Singapore. It is Asia’s leading communication group, providing a wide range of multimedia and info-communications technology solutions, ‘including voice, data and video services over fixed and wireless platforms’ (Singtel 2012). The main operations are based in Singapore and led by its CEO Ms Chua Sock Koong, the 74th most powerful woman in the world. Chua first joined Singtel in 1989 as a treasurer before being appointed as the CFO in 1999, and advancing her way up as the CEO in 2006. Apart from that, she sits on the boards of several organisations, including Bharti Airtel Limited, Bharti Telecom Limited, and key subsidiaries of the SingTel Group. She is accountable for SingTel’s three key businesses – Group Consumer, Group Digital Life and Group Enterprise (Singtel 2012). StarHub StarHub is the second largest mobile operator in Singapore. Mr Neil Montefiore, who just stepped down on 28 February 2013, led the company for the last 2 years. It offers ‘information, communications and entertainment......

Words: 1595 - Pages: 7

Miss

...Sample of assignment: Marketing strategies of SingTel May 15, 2013ricky This Assignment Is Published With Permission From The Author For Online Review Only All Rights Reserved @ ChinaAbout.Net  Sample of assignment: Marketing strategies of SingTel 1.        Situational analysis   1.1    Company and product background   1.1.1            Company introduction   As one of the leading major communication services providers in Asia covering fixed line, mobile, data, internet and TV, SingTel is still the largest telecommunication company in Singapore though the advantage over the other competitors has been continuously decreased by the hyper competition in the industry. With 8% growth in term of revenue in Singapore, this growth even didn’t match the consolidated revenue growth of 13% suggesting that the home market did not provide enough the momentum for the growth. But still as the figure below show, Singapore is still one of the major stable markets that provide large sum of revenue and cash inflow to the company as there is risks in the investment in other regional mobile markets such as India. So it would be of strategically importance to seize the opportunity provided by the new fiber network and continue to develop the Singapore market.   Figure 1.0 EBITDA by markets (Source: SingTel Annual report 2009-2010) (see also appendix)   1.1.2            Product introduction   The optical fiber broadband that SingTel currently provides initiates from the concept of......

Words: 5330 - Pages: 22

Singtel vs Telstra

...Part A SingTel (Singaporean-owned Company) and Telstra (Australian-owned Company) are leading corporations in communication with major businesses in fixed telephony, mobile phone and Internet. The two companies each have more than a hundred years of experience in telecommunication with domestic and international markets. Although they both have subsidiaries and joint ventures overseas, Telstra’s concerns are limited to Asia-Pacific and North America markets, while SingTel focuses on a wider range including Asia-Pacific, North America, Europe and Middle East. Optus – a SingTel subsidiary - is the second largest telecommunication provider in Australia whose Earnings Before Interest, Tax, Depreciation And Amortization (EBITDA) is approximately 50 % of SingTel consolidated EBITDA. Although both companies are listed on the Australian Stock Exchange (ASX), Telstra is also listed on the New Zealand Exchange (NZX) while SingTel is listed on the Singapore Exchange (SGX). Regarding company structure, both companies have a Group Chief Executive Officer and an Audit Committee. SingTel’s financial reports are prepared in accordance with the Singapore Financial Reporting Standards (FRS) under Singapore Companies Act whereas Telstra’s financial reports are prepared according to the Australian Accounting Standards (AAS) under Australian Corporations Act. The differences in year ended (31 March and 31 June) and figure presented in Annual Reports (Singaporean dollars and Australian......

Words: 1334 - Pages: 6

Singtel Analysis

...Strategy analysis on SingTel Telecom Introduction Singapore Telecom (Singapore Telecommunications Limited, referred to as SingTel, AFP) was established in 1879, is a wholly-owned by Singapore government-owned company, it is Singapore's largest telecommunications companies. Singapore Telecom to increase strongly in markets outside of Singapore, and a partial stake in the operator, including the Australian carriers Optus's 100% stake in 2000, the British Cable and Wireless Optus, and other shareholders of the shares. Singapore Telecom a majority stake is controlled by Temasek Holdings, the Chairman is Lee Hsien Yang (the second son of former Prime Minister Lee Kuan Yew and current Prime Minister Lee Hsien Loong, his younger brother). Products and Services SingTel is Asia's leading telecommunications company, with across wireless and Internet platforms for voice, data services, service-oriented business, as well as home two areas. Singapore Telecom has long been committed to providing customers with the Asia-Pacific region's most high-quality service. Now the focus is on the Internet service providers, mobile phones and fixed telephone communications services above. Company History Over the past decade, Singapore Telecom has successfully completed their high efficiency to the world's leading operator changes. The company offers a wide range, the price is quite competitive telecommunications services, and global 5000 companies from different countries to provide......

Words: 5496 - Pages: 22

Important

...1.0 introduction Singapore Telecommunications (SingTel) started in the the year 1879 of as a company which was wholly-possessed by the legislature. Singtel is the largest telecommunication company in Singapore. Singtel have 130 years of telecom operating experience and not only that , they also played a major role in Singapores Develpment by being the key communication centre.Singtel is one of the top compananies in Asia for their telecommunication services , data services like 3G or 4G, internet and pay televisons. Singtel is not just only listed as the largest company in Singapore , but it is also listed in Optus a telecom company in Australia which is stands at the top for their integrated telecommunication services and poroducts.(about us, n.d.) We are a significant interchanges player in Asia and Africa through our key ventures in five local versatile administrators, in particular Telkomsel (Indonesia), Globe Telecom (the Philippines), Progressed Information Administration (Thailand) and PBTL (Bangladesh).(About us, n.d.) The Gathering likewise has speculations in Bharti Airtel (India), which has critical vicinity in Sri Lanka, Africa and Bangladesh.As a key financial specialist, they work nearly with their members to develop the business, by leveraging their scale in frameworks, customer touch base at and broad operational experience .Singtel's offshoots profit not just from the association with Singtel PESTEL 2.1 Political factor Singapore is a......

Words: 2455 - Pages: 10

Intellectual Property

...paintings, entitled Blue Mistress 13, is a work of immense power and sensuality. Twelve months ago, she sold it to SingTel for display in the main public entrance of the company’s new headquarters. Several art critics attending the opening of the new building mistook the painting for a long-lost work of Pablo Picasso. They wrote about it in their newspaper columns as though they had made a great discovery. When people began flooding to the SingTel Building to see the painting, the directors of SingTel were delighted. They even put up a notice that said “This painting, entitled La Dama Azul, is thought to have been painted by Pablo Picasso during his blue period.” Cassandra is highly offended by this notice. Is there anything Cassandra can do about it? Explain. As a member state of the Berne Convention, moral rights of Artists are recognized in Singapore, where it consists of rights to “be recognized as the author/artist” and also “not to suffer derogatory treatment by any unauthorised addition, amendment, deletion or alteration. Therefore, it is obvious that Singtel has violated this basic right of Cassandra under moral rights when it did not acknowledge her as the artist but instead dishonestly put up a notice that the painting is thought to have been painted by Pablo Picasso despite knowing the truth about the artist. Cassandra can therefore bring Singtel to court, demanding them to remove the notice and to do a public apology, ensuring that the public is aware that......

Words: 309 - Pages: 2

Singtel

...& SingTel Annual Report 2014 This Year's Report CoNTENTS overview an overview of our business, providing details on how we performed, key events and achievements from the past year, as well as our strategy moving forward Our Vision and Mission Our Mobile Reach What Differentiates Us Our Strategy An Exciting Year Chairman's Statement GCEO Review 01 02 04 05 06 08 10 12 buSineSS review insight into each of our business units SuSTainabiliTy and governance information on our organisation structure, management team, corporate governance, risk management and sustainability efforts 16 24 30 36 Board of Directors Organisation Structure Management Committee Senior Management Sustainability and Governance Philosophy Corporate Governance Investor Relations Risk Management Philosophy and Approach Sustainability 39 44 45 48 49 50 70 72 80 Group Consumer Group Enterprise Group Digital L!fe Key Awards and Accolades performance our performance at a glance financialS audited financial statements for the year ended 31 march 2014 89 91 92 Directors’ Report Statement of Directors Independent Auditors’ Report Consolidated Income Statement Consolidated Statement of Comprehensive Income Statements of Financial Position Statements of Changes in Equity Consolidated Statement of Cash Flows Notes to the Financial Statements 102 110 111 112 113 114 116 120 123 addiTional informaTion Shareholder and corporate information, as well as contact points for our offices......

Words: 84138 - Pages: 337

Singtel Strategic Audit

...assignment is as follows: Jim Rogers, the chairman of Rogers Holdings, has expressed an interest to invest a significant amount of funds in one of these three publicly-listed firms in Singapore: Singapore Telecommunications Ltd, M1 Limited and StarHub Ltd. Jim has formed three cross-functional teams comprising the brightest and most promising managers within his firm. You and your group members have been selected into one of the teams. Jim would like your group to conduct a strategic audit on Singapore Telecommunications Ltd. However, unlike a typical strategic audit, your group has been tasked to justify SingTel as the best investment option among the three firms, while the other groups have been tasked to justify M1 and StarHub as the best option. All three groups will present their arguments on the same day in April 2016. Jim also requires your group to recommend ways that SingTel can improve its strategies to create more value for shareholders so as to improve its attractiveness as an investment choice. In addition, your group should also actively anticipate and prepare to verbally rebut the points that the other groups are likely to highlight. Jim has set aside a time to meet your group on the week starting 21 March 2016 and awaits your confirmation of the meeting date/time. He advised your group to come prepared for the meeting to clarify any doubts regarding the requirements of the presentation....

Words: 252 - Pages: 2

Singtel

...1. Introduction SingTel is one of the main communications firms with 130 years of operating experience. They are also a key communications corporation in Asia. Drawing on the depth of networks, customer base and vast operations experience, SingTel is a long-standing strategic investor who works meticulously to expand their business. They are also the largest listed company in the Singapore stock exchange (info.singtel.com, 2014). SingTel manages many offices throughout Asia pacific, such as Indonesia, Thailand, the Philippines and Australia in order to meet the demands of multinational corporations. Presently, SingTel spearheads development of telecommunications (telcos) products for the local digital consumer and enterprise market (info.singtel.com, 2014). This management report analyses SingTel based on its general environment (PESTEL), followed by its competitive environment (Porter’s Five Forces), its internal environment, and then the SWOT analysis. After thorough analysis, the report will talk about how SingTel can be further diversified and lastly, the conclusion summarizes the main points. 2. Discussion 2.1 General Environment Analysis (PESTEL) PESTEL analysis is a set of conditions in which companies use to examine whether the PESTEL factors can affect the company (Hitt, Ireland & Hoskisson, 2007). 2.1.1 Economic factors are a set of conditions that will affect the economy and show how a company will compete in it (Hitt,......

Words: 1770 - Pages: 8

The Past, Possible and Future of Singtel

...1208 Overview The SingTel Group (SingTel), the incumbent former monopoly, is Asia’s leading communications group, providing a diverse range of communication services and solutions including fixed, mobile, data, internet, info-communications technology, satellite and pay TV. With 130 years of operating experience, SingTel has played an integral part in the development as a major communications hub in the region (SingTel 2011). It has operations and investments in more than 20 countries and territories globally, primary in communications companies beyond Singapore’s border. Exhibit 1 shows SingTel’s investments in various regions. Today, SingTel is listed on the Singapore Exchange, and also the Australian Stock Exchange with the acquisition of Optus in 2001 (Sainsbury 2005). Being the largest company listed on the Singapore Exchange, SingTel had a market capitalization of S$50 billion, and had a turnover of S$16.87 million and net profit after tax of S$3.91 million for the year ended March 2010 (Singapore Telecommunications Limited 2010) as shown in Exhibit 2. Despite enduring a global financial crisis, SingTel is still ranked the top mobile service provider and national telephone provider in its home base, with a market share of 44% and 86% respectively (SingTel 2010). History of Singapore’s Telecommunications Industry SingTel’s heritage could be traced back to 1879, when Singapore became one of the first cities in the East to have telephone service (SingTel 2011). In the......

Words: 2467 - Pages: 10

Singtel

...The SingTel Group is Asia’s leading communications group, providing a diverse range of communication services and solutions, including fixed, mobile, data, Internet, info-communications technology, satellite and pay TV. We are the largest listed company on the Singapore Exchange by market capitalisation. The SingTel Group is Asia’s leading communications group, providing a diverse range of communication services and solutions, including fixed, mobile, data, Internet, info-communications technology, satellite and pay TV. We are the largest listed company on the Singapore Exchange bThe SingTel Group is Asia’s leading communications group, providing a diverse range of communication services and solutions, including fixed, mobile, data, Internet, info-communications technology, satellite and pay TV. We are the largest listed company on tThe SingTel Group is Asia’s leading communications group, providing a diverse range of communication services and solutions, including fixed, mobile, data, Internet, info-communications technology, satellite and pay TV. We are the largest listed company on the SingapThe SingTel Group is Asia’s leading communications group, providing a diverse range of communication services and solutions, including fixed, mobile, data, Internet, info-communications technology, satellite and pay TV. We are the largest listed company on the Singapore Exchange by market capitalisation. ore Exchange by market capitalisation. he Singapore Exchange by market......

Words: 388 - Pages: 2

Strategy Management of Singtel

...Customer Value Proposition Key Points: The centerpiece of a strategy is the customer value proposition. The value proposition—as its name states—should describe the value an organization provides to its customers through its products and services. There are three kinds of value propositions: all benefits, favorable points of difference and resonating focus. Further, there are three generic value propositions themselves: operational excellence, customer intimacy and product/service Innovation. Main Thoughts: The centerpiece of a good strategy is a well-crafted value proposition. A firm’s value proposition articulates the value that a firm provides through its products and services to its targetd customers. The concept of the value proposition is not new; managers, marketers and sales professionals have for years being sharpening their messaging regarding what their products are worth to customers for years. Within the past decade however, researchers have provided clarity on both the kinds of value propositions that exist and the generic types of value propositions that firms use when developing their strategies. Kinds of Value Propositions Researchers Anderson, Narus and van Rossum identify three different kinds of value propositions from their work with organizations throughout Europe and the United States. All Benefits All benefits simply lists all of the benefits that an organization provides to its target customers. While comprehensive, it tends to......

Words: 820 - Pages: 4

Strategy Management of Singtel

...Customer Value Proposition Key Points: The centerpiece of a strategy is the customer value proposition. The value proposition—as its name states—should describe the value an organization provides to its customers through its products and services. There are three kinds of value propositions: all benefits, favorable points of difference and resonating focus. Further, there are three generic value propositions themselves: operational excellence, customer intimacy and product/service Innovation. Main Thoughts: The centerpiece of a good strategy is a well-crafted value proposition. A firm’s value proposition articulates the value that a firm provides through its products and services to its targetd customers. The concept of the value proposition is not new; managers, marketers and sales professionals have for years being sharpening their messaging regarding what their products are worth to customers for years. Within the past decade however, researchers have provided clarity on both the kinds of value propositions that exist and the generic types of value propositions that firms use when developing their strategies. Kinds of Value Propositions Researchers Anderson, Narus and van Rossum identify three different kinds of value propositions from their work with organizations throughout Europe and the United States. All Benefits All benefits simply lists all of the benefits that an organization provides to its target customers. While comprehensive, it tends to......

Words: 291 - Pages: 2