Sitting Bull

In: Historical Events

Submitted By jackie94285
Words 751
Pages 4
The Lakota’s have always been an honorable tribe, and Sitting Bull helped to keep this title for them throughout his life, and even after his death. He exemplifies the characteristics most admired within their culture. He helped to shape the future of Native American culture, even though it did not turn out to be the type of life that any of them would have wanted. No matter how the Lakota tribe felt towards sitting bull at the end of his time, he definitely made a positive impact during his life. Sitting Bull was especially famous for his bravery. He brought courage and triumph to everything he did, from religious gatherings to battles. Part of the reason why Sitting Bull was so popular among the Sioux has to deal with his battle strategies. The Sioux tribes participate in open combat during their battles, which involves hand to hand interactions, showing off their courage and bravery. Cowardice is not appreciated at all during battle, or in any aspect of Sioux life, which is why Sitting Bull stood out as a leader to both his friends and his enemies. He fought in battle with courage and honor, some things that were often found to lack in their enemies. At the beginning of his time as a Lakota warrior, Sitting Bull was a very respectable man. His first time going into battle, he helped to chase after a runaway enemy, killing him before he could kill another man. This was a big deal to himself as well as his tribe because normally young members of the tribe only watch during battle, and he took it upon himself to defend his tribe, which was a very courageous and respectable act. This marked the beginning of admiration for Sitting Bull, as the praise from fellow comrades only grew over the years. He was said to have three distinct personalities; one a superlative warrior and huntsman, one a holy man, and the other was a good tribesmen. This covered every aspect…...

Similar Documents

Red Bull

...“tonic drinks”, which enjoyed wide popularity in Asia.  While he was sitting in the bar at the Mandarin Hotel in Hong Kong he got the idea of marketing those particular functional drinks outside Asia.  This was not a new idea, but a variation on the Lucozade theme, another popular energy drink marketed by Smith Kline Beecham.  However, Red Bull included other ingredients to achieve a different flavor. (Figure 1: Red Bull Founder- Dietrich Mateschitz) So it was that in 1984, Mateschitz founded the Red Bull GmbH company. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull rapidly gained in popularity, giving people wings right from the start.  In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe, such that many superstores have copied the idea with their own brand products, which invariably are inferior in one aspect or another.Red Bull, who is originally from Austria where it is still produced, distributed their energy drink in over twenty countries. Countries like USA, New Zealand, South Africa, Eastern and Western Europe. Today, the slinky 8-3-OZ can has completed its invasion into nearly every cold box in the United States. (Ohio, Tennessee and the Dakotas are among the few states without it.) In less than three years, Red Bull singlehandedly established and then lifted the booming energy......

Words: 6854 - Pages: 28

Raging Bull

...Derrick Lee Introduction to Film 11/16/2013 Saturday A.M Raging Bull Film Analysis My reaction to the film Raging Bull was a positive one. The film displayed a troubled fighter looking to escape his personal reality by fighting in a boxing ring. Martin Scorcese directed the film it was to be his Swan song from movie making. Robert Deniro starred as Jake Lamotta a troubled individual who didn’t feel comfortable in real life situation but once he enter the ring it became his world. Joe Pesci costarred in the movie as his brother/trainer this was Pesci first big break as a film actor he had done mostly minor films prior to the making of the film. The movie takes the viewer on a rollercoaster ride through Jakes life from a wannabe fighter into one of most fierce men to enter the ring. The film also showed his insecurities out of the ring with the women in his life. He was very insecure in relationship from males and females mostly from the women in his life he didn’t trust them at all. He met and married his second wife while she was just a teen which added more fuel to the fire of an already insecure man. His decisions out of the ring made him a very volatile inside of the ring he threw a fight on purpose just to get a shot at a title. His decision to throw the fight almost cost him his career because it was so obvious to the spectators the boxing commission had to suspend him. Jake also had several......

Words: 996 - Pages: 4

Red Bull

...RED BULL HISTORY In 1982, Dietrich Mateschitz became aware of products called "tonic drinks", which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at the Mandarin Hotel in Hong Kong. In 1984, Mateschitz founded Red Bull. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Meanwhile Red Bull is present in 164 countries. Since 1987, around 30 billion cans of Red Bull have been consumed, more than 4.6 billion in 2011. The responsibility for the success of the world's No. 1 energy drink is shared by the company's 8,294 employees around the world (compared to 7.758 in 2010). The Red Bull headquarters are based in Fuschl am See, not far from Salzburg, Austria. [http://www.redbull.com/cs/Satellite/en_INT/How-it-all-started/001242939605518?pcs_c=PCS_Article&pcs_cid=1242937556879] The Target Market Red Bull, who is originally from Austria where it is still produced, distributed their energy drink in over twenty countries. Countries like USA , New Zealand , South Africa , Eastern and Western Europe . So it would be not very useful to restrict the target market to the geographic areas as well as the psychographic segmentation for the targeted consumer that’s......

Words: 2404 - Pages: 10

Red Bull

...Red bull promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red......

Words: 312 - Pages: 2

Red Bull

...RED BULL – MARKETING CASE STUDY INTRODUCTION Red Bull Gmbh was founded in 1984 by Dietrich Mateschitz after having been amazingly impressed by Far East functional drinks properties. Strongly convinced of the incredible market opportunity for such a drink category, he developed the formula of Red Bull Energy Drink and in 1987 the first Red Bull can was sold for the first time. This was not only the launch of a completely new product, but it was the birth of a totally new product category. The launch of Red Bull has been the most successful beverage launch of the last decade and drinking Red Bull has become a sort of fashion phenomenon. Today Red Bull is available in more than 165 countries and more than 35 billion cans of Red Bull have been consumed so far. Today Red Bull is the world’s leading energy drinks producer and it has approximately 70% of the market share in the worldwide energy drink market. Red Bull is privately held and therefore does not report its financial results but reliable data ensure that the company is an increasing and continuously growing profitable business nowadays with an average increase in sales of 10-12 % each year. Its motto is "Red Bull Gives You Wings". 1) RED BULL’S MARKETING STRATEGY SEGMENTATION Red Bull has a distinctive approach to marketing. It uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. First Red Bull has segmented the market according to age (demographic variable),......

Words: 2572 - Pages: 11

Sitting Bull

...Sitting Bull was a man whose life story has changed over the years. No matter what the story read, he was a leader and protector of his people. With his power and reputations, it eventually got him killed. Comparing 1911 Encyclopedia Britannica and the 1998 Encyclopedia of World Biography on the articles of Sitting Bull, it is acknowledged that his birth place, his title, his punishment, and death all differentiate; Mostly because they each represent two very different time periods in American life, and although they are both articles on Sitting Bull, one is more in depth than the other. In the 1911 Encyclopedia Britannica, we learned an out dated version of the Sitting Bull. Sitting Bull was born in 1837 in Willow Creek, North Dakota. Taking after his father, Jumping Bull, he became a Chief and medicine man of Dakota Sioux. He led attacks on the white settlements in Iowa and Minnesota during the Civil War. However, Sitting Bull pretended to make peace; he still attacked the whites. He would not agree to go back to the reservation. “His refusal to return to the reservation in 1876 led to the campaign in which General George A. Custer and his command were massacred” (qtd. In Warm 1/26). Nervous he would be punished for his actions, Sitting Bull, and his people moved to Canada. After returning to the United States, rumors spread of the Indian Messiah coming to wipe out the whites. The Indians feared for their land and decided to arrest Sitting Bull. As stated in the 1911......

Words: 761 - Pages: 4

Raging Bull Film Analysis

...Short Paper #3 ­ Editing ­ Tyler Buckun  Raging Bull, directed by Martin Scorsese,​  uses specific editing techniques that create  intentional feeling in the viewers mind. This film​  follows the rise and fall of boxer Jake La  Motta. A central theme of jealousy can be viewed throughout the movie.   O​ ne scene from Raging Bull that uses a decoupage editing techniques​  ​ is when Jake  beats up his brother for having an affair with his wife. The scene uses several fast cuts to  increase the chaos of the brotherly brawl. The lighting is high key, there is a feeling of  eruption in the house when the fight breaks out. Some of the cuts uses low camera angles to  show that Jake obviously has power over his brother, who is receiving a pummeling. This  scene relates completely to the theme of this film. Jake is in such a jealous rage that he can’t  even control his own actions.  His jealousy results in his brother and his family never looking  at him the same. All of the quick cutting can in a way represent Jakes quick to act jealous  mind.  A different scene from Raging Bull, a slightly longer one, that displays an absence of  decoupage ​ is shown when Vicki, his wife, comments on the good looks of a young boxer.  Jake Motta the main character immediately tells her to shut up and get out of the room. This  shot is filmed in the kitchen. The camera angle used is point of view, the viewer feels as there  are sitting at the table with Jake. Jake Jealousy is ​ ......

Words: 477 - Pages: 2

Red Bull

...Marketing Essays - Red Bull Table of Contents Introduction Red Bull has created a strong brand image, using colourful icon with two bulls in opposition and a memorable tag line; ‘Red Bull gives you wings’. Through creative marketing and sponsorship it has linked itself with extreme sports, innovative music and art, all aimed squarely at the youth market (Dahlen, Lange and Smith, 2010). This brief examines brand development, which strategies have helped it to success and where the brand goes from here as it faces the prospect of losing its cuttingedge image while continuing largely with only one product. Red Bull is a European success story. The product was launched in 1987 in Austria. It faced opposition from the Food and Drink Administration (FDA), who refused to clear it for distribution but despite this it became an underground success through clubbers and snowboarders. This anti-establishment stance found synergy with consumers, even after it was cleared for sale. It quickly spread into neighbouring countries and into the US market (Franzen and Moriarty, 2009). Dahlen, Lange and Smith (2010) note that by 2004, it had gained 40% share of its market sector and 70% in Europe. However, the brand still faced problems; it was banned in Denmark and France following unsubstantiated rumours that people had died from drinking the product in Sweden and Ireland (Mail Online, 2001). The European market was stagnating, and it faced distribution problems from companies...

Words: 3454 - Pages: 14

Bulls

...The History of the Chicago Bulls By: Brandon Morris 4/12/11 Table of Contents 1. Introduction of the Chicago Bulls pg. 1 2. History of Chicago Bulls pg. 1-2 3. Michael Jordan Arrives at the Bulls pg. 3-4 4. The Beginning of a Championship pg.5-8 5. Reference Page Pg. 1 Introducing the Chicago Bulls The National Basketball League is where dreams become a reality for some athletes. This organization is referred to by most people as the “NBA”. There are 30 teams in the NBA and only a few that have a winning track record. The Chicago Bulls has not only won 6 Championships, but they are the leading NBA team right now with a record of 62-20 with 62 wins and only 20 losses. The history of this team has had its share of wins and losses but there foundation is strong and growing. This team has had a huge impact on the sports here in Chicago, IL. The beginning of the Chicago Bulls Era began in 1966. This was the year this organization was founded and began. When the team began playing they were not strong enough to have a full team so they began as an expansion team. Expansion teams are teams that pick up players that are not currently on regular teams. The Chicago Bulls were the first team to ever have an expansion team and believe it or not the team did so good they made it to the playoffs. Pg. 2 During the 1970-1971 basketball seasons, the Bulls finally began to win. They struggled a lot and they finally got a......

Words: 1115 - Pages: 5

How Sitting Raises Mortality

...prolonging your life but what happens when one does the opposite? Can sitting for too long actually cause issues? It is proven that sitting for an extended amount everyday can lead to serious issues and is different then exercising too little. The article, Too Much Sitting: The Population-Health Science of Sedentary Behavior (2010) explains how sedentary behaviors have become a new focus for research on physical activity and health. Sedentary behaviors are TV viewing, Computer and game-console use, workplace sitting, and time spent in automobiles, which is anything done while being seated and not using much of your energy. That’s where the issues arise, since you are not using any energy or any muscles while sitting you will burn less fat which gives you that sluggish feeling making you lazier. Although it is unclear how sitting too long can cause many issues for you health wise it is something that is proven to be a cause of being over weight and obese, having diabetes type 2, some type of cancer, and premature death. (Doheny, 2014) Since sitting does slow down the metabolism it begins to affect the body’s ability to regulate sugar, blood pressure and break down fats. It does not necessarily mean that because one sits too long they will obtain one of the risks stated above but simply that it increases the chances of getting them in the future. Limiting the amount of time spent doing activities that involve you sitting is key when avoiding health issues but so many people......

Words: 610 - Pages: 3

Red Bull

...Red Bull: The Anti-Brand Brand The loyal customers of Red Bull drinks are very passionate about the brand. In my opinion the effect that Red Bull has on consumers, not only the drink formula, but also the advertisement, makes Red Bull to meet the customer expectations, and in return the company gains their loyalty. Overall, Red Bull is widely recognized as a leader in content marketing. The most important thing that the mainstream brands can learn from Red Bull, is the ability to create your own market as a company. The company targeted costumers, who would be excited of the new product. Mainly they focused on the youth population, the people who are always party, search for excitement and adrenalin etc. By sponsorship of extreme sport events, they introduce the company products` as extreme. But rather than sponsoring events, Red Bull also developed its own extreme sports, this was innovation in some way, since they were the first company that implemented this marketing strategy. BMX biking, kite boarding, extreme snowboarding, paragliding etc, all these sports are dangerous, adrenaline-fuelled and on the edge, and Red Bull become associated with those activities. To attract more the young population, they organized music events. Red Bull became a popular drink for the young generation to mix it with alcohol. The adults oppose to this way of consuming alcohol, and I know that in my own experience. The other thing that the competitors can learn for sure is the profile that......

Words: 707 - Pages: 3

Red Bull

...Image blandt de unge - Lovgivning nye markeder Styrker Red Bull er et velkendt mærke blandt mange unge mennesker herudover også blandt sportsfolk. Det skyldes bl.a. at Red Bull igennem årene har valgt en mere alternativ markedsføring end den traditionelle, ved fx at ansætte unge mennesker til at kører rundt i en ”Mini” med en stor Red Bull dåse på taget eller sponsorere større sportsarrangementer . Red Bull har et veludviklet netværk af lokale datterselskaber der er oprettet i de vigtigere markeder til at overvåge distributionen. Det kan betale sig for Red Bull at være tættere på deres kunder, da de således kan observere hvilken type mennesker der befinder sig på det pågældende marked. Der kan eksempelvis være kulturforskelle. Endvidere arbejder Red Bull hellere med mindre distributører som ofte bliver meget eksklusive Red Bull distributører. Red Bull anvendes også som et vitamin supplement og derfor konkurrer Red Bull i et nichemarked for vitaminer og konkurrerer med større farmaceutiske firmaer . Væskefarven er ferskenfarvet hvilket fremstår mere naturligt end konkurrenten ”Burn” som sælger en blåfarvet energidrink, hvilket for nogle kan fremstå mere syntetisk/giftigt. Red Bull har effektive produktionsomkostninger i og med at de kun producerer to slags, original og sukkerfri og at de kun producere dåserne i en størrelse ifølge casen . Siden 2009, hvor Marketing casebook hæftet er udgivet, har Red Bull formodet at udvide deres sortiment til 3 forskellige......

Words: 1541 - Pages: 7

Red Bull

...Background of Key Problem The success of Red Bull majorly lies behind their unique marketing strategy which is usually called guerilla marketing, buzz marketing or in simpler words, marketing based completely on Below-the-line activities, word of mouth, endorsements etc. This unconventional marketing has been applied in Pakistan also where instead of executing Above-the-line promotions (which usually work very well in Pakistan and communicate to a larger audience), they have stuck to their unusual styles of marketing and have up till now sustained their position. But whether or not these unconventional strategies can carry on being effective with competitors like Sting and Speed emerging and keeping in mind the behaviors of the Pakistani consumers, is yet to be answered. The difference of Red Bull customers outside Pakistan and Pakistani consumers is vast and hence those extreme sports, club partying do not entirely relate to them. This needs to be addressed any marketing activities should be planned keeping in mind the different nature of the Pakistani consumer who are usually more susceptible to what they see on television, print and radio. The emergence of competitors like Sting and Speed means that Red Bull can now face a problem if they do not start extensive marketing campaign through not just BTL but also ATL methods too, just like its competitors are currently doing. If Red Bull remains in myopia, its downfall may soon be inevitable at the hands of big brands like......

Words: 5577 - Pages: 23

Red Bull

...RED BULL IN INDIA The case has been written by Prof. Rishabha Nayyar, Director, Genesis Institute of Business Management (GIBM) for the purpose of an in-class discussion. The content and data is fictitious and has no relevance whatsoever to any existing brand in the market. The case attempts to drive understanding / application of the marketing concept. Rakesh Singh was sitting in his office waiting for the Board of Directors to call him to the conference room. Rakesh has been appointed a year ago as the CEO of Red Bull India Ltd. and had been given the responsibility of growing the brand. However, a year had passed and the results were not there for showing. Rakesh was carefully looking at everything in his office being very sure that this was probably the last time he would ever see it again! Background Red Bull is a highly successful branding story. The brand came into existence in 1984. The brand was created by an Austrian professional turned businessman Mr Dietrich Mateschitz. The story goes like this -The original inventor of Red Bull energy drink is said to be Chaleo Voovidhya, a Thai businessman. In 1962 he created a drink named Krating Daeng (meaning Red Bull in Thai). In 1982 when Mr Dietrich visited Thailand, he came across this product which helped him to tide over the jetlag very quickly. Impressed by the product efficacy, Dietrich decided to take this product to Europe. He started Red Bull Gmbh with equity participation from Chaleo Voovidhya. By the year 1987...

Words: 696 - Pages: 3

Red Bull

...Product Line in each Strategic Business Unit Red Bull Energy Drink is a functional beverage. Thanks to a unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind. All the consumer of Red Bull is not expect to receive other value except the real quality. So company’s products line is not quite similar. Red Bull Original Red Bull Sugarfree (2003) Red Bull Sugarfree is Red Bull without sugar, with only 3 calories per 100 ml. Red Bull Cola (2008) In 2008 Red create its own cola, Red Bull Simply Cola. It created a market segment unlike traditional Colas, by using only 100% natural ingredients. The result is a natural ingredient gives a not too sweet cola taste. Red Bull Energy Shots (2009) Red Bull Energy Shot is concentrated Red Bull Energy Drink without carbonation and no need to chill. At only 60 ml and 27 calories it contains the same functional ingredients as Red Bull Energy Drink. Red. It fits easily in a pocket, handbag, jacket or glove box and with no need to chill you can use it anytime, anywhere. Revenue of Red Bull Energy Drink Fiscal Year | Revenue | Percent Increase | 2006 | $3.70 billion | N/A | 2007 | $4.19 billion | 13.24% | 2008 | $4.28 billion | 2.15% | 2009 | $4.43 billion | 3.50% | 2010 | $5.12 billion | 15.58% | 2011 | $5.60 billion |......

Words: 460 - Pages: 2