Social Media Tools in E-Commerce

In: Business and Management

Submitted By bnnttdkbn
Words 1503
Pages 7
Business To Business Messages
Karen Bennett
July 30, 2011
Dr. Eckstone

Business To Business Messages Business to business messages can be communicated through electronic mailing also known as email or memos. Emails and memos are the most widely used type of written communication (Roebuck & McKenney, 2006). The difference between an email and a memo is that memos are used for communication within an organization (Roebuck & McKenney, 2006). Emails should include salutations and closings since they are used to communicate outside of an organization. Emails and memos are used to request information, reinforce agreements, clarify previous messages, or deliver short reports about daily problems (Roebuck & McKenney, 2006). A business to business message should follow the communication process. It includes a description of the purpose, sender, receiver, message, environment, technology, noise, and feedback. Characteristics of an email or memo should have a clear subject line, conversational tone, proper organization of the message, conciseness, signposting, and care taken in expressing emotion (Roebuck & McKenney, 2006). The purpose of writing the email should be clear. The subject line tells the recipient the purpose of the message (Roebuck & McKenney, 2006). It can be the most important part of the message because it may determine if an individual will open the email or not (Roebuck & McKenney, 2006). The message should be read aloud to see if the writer speaks the way the email has been written. The email should discuss only one issue and should avoid wordiness and passive writing (Roebuck & McKenney, 2006). To make the email easy to read signpost such as bullets, numbers, and tables should be used (Roebuck & McKenney, 2006). To avoid writing expressing emotion the writer should avoid writing when upset or angry and proper…...

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