Sonic Pda

In: Business and Management

Submitted By abishekvarma
Words 2472
Pages 10
MARKETING ASSIGNMENT BY ABHISHEK VARMA QUESTION 1
Definition of marketing –
Wikipedia defines marketing as “a societal process that is needed to discern consumer wants; forcing on a product and service to those wants and to mould the consumer towards the product and service”.
Marketing tends to be seen a creative industry ,which include advertising distribution and selling .it is also concerned with anticipating the customer future needs and wants often through market research
American marketing association defines marketing “an organization function and a set of processes for creating, communicating and delivering value to customer relationship in ways that benefit the organization and its stake holder”
As time went on people think of marketing in different manner new technology and techniques have been designed and each market change the definition of marketing suit on own preferences
Personally marketing defined as all aspect starting with the idea of creating of a product through the completion of the sell. All the action that tends to take place before proceeding and the entire step in between are considered the marketing process.
Marketing is host of activities from concept of new idea, innovations, promotions and advertising .the entire marketing department has to work together on each pieces in order for the organization to be successful .research needs to conducted on market segmentation and working to build relationship is all critical aspect that must be carried through . Recent trend in marketing * Speaking of value –
Rather spending money on attractive advertisement marketers have started forcing on educating their value of their product compare to other product as consumer now days want to satisfice their needs than their life…...

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