Space-X Business Strategy

In: Business and Management

Submitted By SummerStudent
Words 8295
Pages 34
By: Asana Kusnadi

Mid Semester Examination

Table of Content

1. Background 2. Vision Statement 3. SWOT Analysis of SpaceX 4. Porter’s Five Forces Model 5. SpaceX TOWS Matrix 6. SpaceX Business Model 7. SpaceX Business Level Strategy 8. Conclusions

I. Background
SpaceX or Space Exploration Technologies Corporation is a space transport services company headquartered in Hawthorne, California. It was founded in 2002 by former PayPal entrepreneur and Tesla Motors CEO Elon Musk. SpaceX was founded with the goal of reducing space transportation costs and enabling the colonization of Mars. It has developed the Falcon 1 and Falcon 9 launch vehicles, both of which were designed from conception to eventually become reusable. SpaceX also developed the Dragon spacecraft, which are flown into orbit by the Falcon 9 launch vehicle, initially transporting cargo and later planned to carry humans to the International Space Station and other destinations.[1]
By 2012, SpaceX had over 40 launches on its manifest representing about $4 billion in contract revenue—with many of those contracts already making progress payments to SpaceX—with both commercial and government (NASA/DOD) customers. As of December 2013, SpaceX has a total of 50 future launches under contract, two-thirds of them are for commercial customers.
SpaceX's low launch prices, especially for communication satellites flying to geostationary orbit, have resulted in market pressure on its competitors to lower their own prices. In recent years, the communications satellites launch market has been dominated by "Europe's Arianespace, which flies the Ariane 5, and International Launch Services (ILS), which markets Russia's Proton vehicle."
Depending on a number of factors, mostly the size and weight of payload, the cost of a single launch ranges from $100 million to $260…...

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