Sprint How to Solve Big Problems and Test New Ideas in Just 5 Days Book Review

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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

The book “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” by Jake Knapp, John Zeratsky, and Braden Kowitz, published in March 2016, deals with the plan how to combine imagination, design-thinking, and a stop-clock to solve some of the most pressing challenges you’ll ever face. Jake Knapp, who created the Google Venture sprint process has run more than hundred sprints with startups. John Zeratsky and Braden Kowitz were just as successful as Jake Knapp before they worked together at Google Ventures. John Zeratsky has designed mobile apps, medical reports, and a daily newspaper, among a lot of other things. Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. These three partners at Google Ventures, published a unique five-day process for solving tough problems, proven at more than a hundred companies. Sprint offers a transformative formula for testing ideas that works whether for a start up or a large organization. Within five days, the plan moves from idea to prototype to decision, saving the company and their team countless hours and countless dollars.
This book is a Do-it-yourself guide for running your very own sprint to meet your most urgent challenge. – But how does it work?
The first step according to the Sprint is to set the stage, which includes choosing a big challenge, the right team and making time and space. Knapp recommends putting together a team out of 7 people – the “Decider” like the CEO and a finance, marketing, customer, tech/logistic expert as well as a design expert, and finally the troublemaker. Knapp thinks that it is defensive if the…...

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