Strategic Management Fred R. David 12 E

In: Business and Management

Submitted By um3r
Words 24104
Pages 97
CHAPTER 1

THE NATURE OF STRATEGIC MANAGEMENT

CHAPTER OUTLINE

|( |What is Strategic Management? |
|( |Key Terms in Strategic Management |
|( |The Strategic-Management Model |
|( |Benefits of Strategic Management |
|( |Why Some Firms Do No Strategic Planning |
|( |Pitfalls in Strategic Planning |
|( |Guidelines for Effective Strategic Management |
|( |Business Ethics and Strategic Management |
|( |Comparing Business and Military Strategy |
|( |The Nature of Global Competition |
|( |The Cohesion Case: Disney |

CHAPTER OBJECTIVES
After studying this chapter, you should be able to do the following:

|1. |Describe the strategic-management process. |
|2. |Explain the need for integrating analysis and intuition in strategic management.…...

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