Strategy Management

In: Business and Management

Submitted By mariammah
Words 4421
Pages 18
FACULTY OF BUSINESS AND MANAGEMENT
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BBPS4103
STRATEGIC MANAGEMENT
ASSIGNMENT 1
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Name: MariammahSuprumaniam
Matric number: 820116065716-001
NRIC: 820116-06-5716
Telephone number: 017- 6151 840
E-mail address: sanma_forever@hotmail.com

In this assignment I’m going to discuss about three small businesses which differentiate in the aspect of the strategies, Vasu Mini Market, MULTI Restaurant and Evergreen Spa. Firstof all let me start with Vasu Mini Market which nearer to my place, Senawang. The owner of the mini market is Mr. Vasu,even though he is the owner but it is managed by the whole family also can say as smallfamily business. Many customers from far and nearer came to purchase at Vasu Mini Market. The main reason why many customer purchase in Vasu Mini Market even though nearer have many Mini market and supermarket because the prices for many products at Vasu Mini market are even cheaper and reasonable than others nearby. In the statement that given clearly we can defined that Vasu Mini market using cost leadership strategy. Cost leadership is about organizing all your resources around producing goods and services at the lowest cost possible. By having the lowest costs associated with providing your products, you put your business in the unique position of being able to charge your customers the lowest price in the market for those products. Just to keep things straight, I’m referring to cost leadership (meaning the costs the business incurs to provide goods and services, not necessarily price leadership though the two usually go together. Vasu Mini market has been successful using its strategy of everyday lowprices to attract customers. The idea of everydaylow prices is to offer products at a…...

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