Strategy Management

In: Business and Management

Submitted By chenyu
Words 3540
Pages 15
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11/11/2011 xxxxxxxxxx SIM336 i

“How has Ryanair managed to become number one airline in Europe”

Table of Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction ..................................................................................................................... - 3 Company Background..................................................................................................... - 3 Competitive Advantage ................................................................................................... - 4 Porter’s five Forces ......................................................................................................... - 5 PESTEL Analysis ............................................................................................................ - 8 Porter’s generic strategies ............................................................................................ - 12 Conclusion .................................................................................................................... - 15 Bibliography .................................................................................................................. - 15 Appendices…...

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