Super Market Survey

In: Science

Submitted By ao2524
Words 2046
Pages 9
Alicia Oard
FDSCI 302
April 14, 2013
SUPERMARKET SURVEY
While living off-campus, I’ve realized that there lies a whole nether world where students must buy their own groceries based on price, bang for your buck, and of course, taste. Who knew the fridge didn’t magically create ranch dressing?! Well, I was on my weekly grocery shopping stroll to Wal-Mart when I decided, maybe instead of people watching I should try and compare my groceries to see what I am actually buying! So I slipped out my notepad, clicked my pen and I was off to the produce section to start my raid.
OREOS VS. MEGA STUFF OREOS:
As I approached the produce section, I nearly collided into the enormous, radiant, mass of NEW Oreo Mega Stuffs. Supermarket stockers specialize in making bold displays to lure in consumers, enticing impulse buys. While gazing in awe at the empire state building of cookies, I realized that there were also a few other varieties hidden in the mound. The original Oreos were tucked around the corner below eye level. Most packages were very similar; same color, same font, yet the font sizes were significantly larger on the Oreo Mega Stuffs. If one was not paying attention and grabbing their weekly drug dose of milk and cookies, they may have grabbed the wrong type. Although, if someone were to take time and look at both packages, they would conclude that both the Oreo Regular and Oreo Mega Stuff were composed of the same ingredients and additionally the same price. However the nutrient composition was slightly different. There were 160 Calories in the regular and 180 in the Mega Stuff. There was also a 2-5% increase in nutrients such as fat, sodium, and carbohydrates when comparing the Mega Stuff to the Original. The serving sizes for the Mega Stuff were 1 size larger than the Original, but since us consumers want more bang for our buck, and in this case more filling, many…...

Similar Documents

Super Market

...first thing to assault the nose when you are by them is the sheer cold. Then I reached a screaming child. A single mother juggled between a sleeping baby in a pram, scribbling onto her shopping list and shushing a screaming toddler, clinging to the side of the trolley like his life depended on it. The bags under the mother’s eyes showed she’d had many sleepless nights. I continued on. The screaming stopped. Taking a glance back I saw the toddler now grinning in silence, sucking on the dummy his mother had just given him. I was confronted with the sight of flickering florescent lights, which obviously was supposed to be changed. The rushing and frantic families who were trying to get ingredients for their late dinner were destroying the super market. A cool, air-conditioned breeze brushed across my face. The supermarket was packed with people and the sound of chatting and the squeaking of trolley wheels filled the shop. Taking a step forward, I focused on the display in front of me. A row of fruit and vegetables lined the shelves; an array of colours that could put a rainbow to shame. The scent of oranges and bananas and many more tempted me to indulge deeper into the shop and the aisles beyond. The tills could be heard furiously beeping as they rushed through the impatient customers. CRASH! The trolleys collided together like a fist hitting a face. The sound loomed over TESCO and stayed until everyone rushed again....

Words: 428 - Pages: 2

Parle G: Market Survey Report

...for Genius A Market Survey Report Marketing Management – I 2012 Section – I, Group no. 10, 2012-14 Parle – G for Genius A Market Survey Report Marketing Management – I 2012 Section – I, Group no. 10, 2012-14 CONTENTS 1. INTRODUCTION....................................................................................3 2. ON THE FIELD.......................................................................................5 3. RESPONDENT CHARACTERISTICS..............................................................7 4. PRODUCT CHARACTERISTICS..................................................................11 5. PURCHASE DECISION CHARACTERISTICS................................................13 6. KEY FINDINGS………………………………………………………………………………....15 7. SURVEY OBSERVATIONS & ANALYSIS....................………………………….…16 8. SWOT ANALYSIS……………………………………………………………………………..18 9. RECOMMENDATIONS…………………………………………………………………….19 10. SOURCES……………………………………………………………………………………..20 1. INTRODUCTION This project is about the market share of two of the biggest brands of biscuits Parle & Britannia based on consumer taste, choice and preferences. The sample size of our survey was limited due to time constraint. We have tried our best to estimate the result which gives a fair overview of the Chennai Market. We conducted......

Words: 2316 - Pages: 10

The Evolution of Stock Market Efficiency over Time: a Survey of the Empirical Literature

...THE EVOLUTION OF STOCK MARKET EFFICIENCY OVER TIME: A SURVEY OF THE EMPIRICAL LITERATURE Kian-Ping Lim Universiti Malaysia Sabah and Monash University and Robert Brooks Monash University Background This paper provides an insight into the empirical literature as pertains the evolution of stock market efficiency over time, with a keen focus on the weak form Efficient Market Hypothesis (EMH). The authors provide a systematic review of the correlation between several financial factors namely: Adaptive Markets Hypothesis (AMH), Efficient Markets Hypothesis (EMH), Evolving Return Predictability, Stock markets and Weak-form EMH. The authors pay keen attention on how return predictability from past price changes is affected by key players and determinants on the stock markets. From the survey they conduct, the posit that the bulk of the empirical studies examine whether the stock market under study is or is not weak-form efficient in the absolute sense, assuming that the level of market efficiency remains unchanged throughout the estimation period. The authors acknowledge that one field that has drawn extensive investigation by scholars and other players alike is the predictability of stock returns on the basis of past price changes. This is partly due to its direct implication on weak-form market efficiency. They find that a vast majority of the literature implicitly assumes the level of market efficiency remains unchanged throughout the estimation period. However, the......

Words: 1925 - Pages: 8

Housing Report Market Survey in Nepal

...standard of family and society. It is one of the significant indicators of urban growth and economy of a particular city. Real estate is a legal term that encompasses land along with the improvements to the land, such as buildings, fences, walls and other site improvements that are fixed in location-immovable. Real estate is often considered synonymous with real property (also sometimes called realty), and housing is one component of real estate. Real estate covers both commercial and personal properties. Housing and real estate sector play an important role in overall economic growth, social uplift, and employment in the context of the rapidly expanding economies. Personal residences account for 75–90 percent of household wealth in emerging-market countries, which amounts to three to six times their annual income. Housing represents 15–40 percent of the monthly expenditure of households worldwide. Similarly, investment in housing accounts for 15–35 percent of aggregate investment, whereas housing construction and housing-related sectors constitute approximately 9 percent of the labor force worldwide (Nenova, 2010; Sarker et.al, 2011). Housing companies may contribute significantly in employment generation and in developing land and housing in the country. In addition, it may contribute through the consumption of building materials. Moreover, it is a sector associated with fulfillment of basic needs of people. Housing in the context of Nepal In the case of Nepal,......

Words: 2407 - Pages: 10

Emerging Markets Survey

...Emerging Markets Perspectives - CEO Insights Emerging Markets Perspectives - CEO Insights 1 Convergence & Differentiation What is success in a connected world?* Methodology This report was developed to provide a unique perspective from which to view the successes of companies based in emerging markets. While there are many reports providing valuable insights on how multinationals can expand into emerging markets, very few take a systematic approach towards looking at how emerging-market companies have not only fended off developed-world multinationals, but also found their own ways to expand into foreign markets. In addition to drawing on the insights of PricewaterhouseCoopers partners and associates from every market, we relied on two additional sources: 1. The 11th Annual PwC Global CEO Survey: The authoritative analysis of CEO views on business opportunities and risks of operating in an increasingly connected world. PricewaterhouseCoopers has published the survey for more than a decade, reaching out to more than 1,100 chief executive officers worldwide. The 11th Annual Global CEO Survey was launched in January 2008 at the World Economic Forum’s annual meeting in Davos. The survey data were re-analysed for this report at the country level as well as by contrasting insights from developed versus emerging markets. For the purposes of this report, we define “developed nations” to include 19 economies, including the United States and Canada, 15 in Western Europe,......

Words: 17505 - Pages: 71

An Analysis of Actual Policies and Procedures of Publix Super Markets

...An Analysis of Actual Personnel Policies for Publix Super Markets, Inc. Lisette Medina Dafne Naranjo Lindsay Orange Lourdes Rodriguez Wendy Wright   Florida Atlantic University MAN 4301 Dr. Elliot Ser November 23, 2011 Contents Internal and External Environment 5 Company History 5 Company Financials 5 SWOT Analysis 6 Impact Among Human Resource Management Policies 10 Personnel Needs 11 Department Personnel 11 Bakery Department 11 Deli Department 12 Meat Department 12 Position Descriptions 13 Recruitment and Selection of Employees 13 Recruitment 13 Selection 14 Types of Training 14 Training Process 14 Needs Assessment 15 Development 15 Conduct of Training and Evaluation 15 Upgrading Skills 16 Tuition Reimbursement 16 Total Compensation System 17 Total Compensation 17 Financial Incentives 17 Performance Appraisal Policies 18 Performance Achievements 18 Pay for Performance Plan 18 Unionized Policy 18 Union Substitution Approach 18 Anti-Union Legislation 19 Quality of Work Life 19 Balance 19 Overall HR Assessment 20 Most Effective 20 Least Effective 20 Conclusion 20 References 21 Abstract From its humble beginning in 1930, Publix Super Markets, Inc. has grown exponentially to be the largest supermarket chain on the United States southeastern coast. The company has won numerous awards: Employees’ Choice-50 Best Places to Work (Glassdoor), 100 Best Companies to Work For (Fortune), 100 Best Companies for......

Words: 5078 - Pages: 21

A Market Survey on Customer Satisfaction of Star Kabab

...A market survey of Star Kabab’s customer satisfaction on Kabab A market survey of Star Kabab’s customer satisfaction on Kabab Submitted to S M Asif Ur Rahman Assistant Professor School of Business & Economics United International University (UIU) Submitted by Name | ID | 1. Mohd Tawher Ashraf Siddiqui Sadat | 111 123 214 | 2. Gunjan Adhikary | 111 123 176 | 3. Md. Jahidur Rahman | 111 123 234 | Date of Submission: 20th Jan, 2014 United International University Acknowledgement | This project has been an eye-opener for us and we have been fortunate to have the support, assistance and encouragement of a number of individuals while preparing this report. Without their support it would be hard to complete this study. We express our sincere gratitude to our Institutional Supervisor Mr. S M Asif Ur Rahman, Assistant Professor, School of Business & Economics, United International University, Dhaka for guiding us in completing this study. Our thanks goes to the team members whose unflagging capacity for creative work and long hours made the project successful – under the pressure of deadlines, political instability and many other obstacles. And thanks to those who have helped us to prepare our survey with various advises and information. We would like to thank the honorable authors of the book “Basic Business Communication”- An American Perspective, written by Raymond V. Lesikar and Maric E. Flatley because we have taken a lot of...

Words: 3349 - Pages: 14

Global Iso E Super Industry 2015 Market Research, Survey Study Analysis and Overview

...Global ISO E Super Industry 2015 Market Survey Study Analysis and Overview : Industry Trend, Size, Share, Growth and Forecast Global industry for ISO E Super is a distinctive study encompassing a detailed study of the industry pertaining to an important set of industry verticals. The report, titled Global ISO E Super Industry 2015, is the result of data gathered from industry experts and a mix of primary and secondary research methodologies. The report studies the international ISO E Super industry chain in detail, with focus on key product types, applications, development trends, production methodologies, technological developments, leading countries and companies supplying ISO E Super, and a detailed study of competitive landscape of the marketplace. Browse Complete Report with TOC @ http://www.qyresearchreports.com/report/global-iso-e-super-industry-2015-market-research-report.htm Based on a close study of trends, and developments observed in the ISO E Super industry over the review period, the report forecasts industry’s overall progress on fronts such as production capacities, product costs, prices, profits, gross margins and production values over the period 2014-2020. The report studies the international ISO E Super industry starting from scratch – with the basic definition of ISO E Super, moving up with the study of elements forming the international ISO E Super industry, the structure of industry chain, an analysis of regulatory policies ruling the......

Words: 890 - Pages: 4

Reed Super Market

...Action Plan for Reed’s Growth Background: Meredith Collins, VP of Marketing, Reed, needs a plan for 2011 to execute to grow its current market share from 14% to 16%. Margins for error are negligible as competition has intensified in every segment and current economic conditions aren’t looking good. Recommendations for Growth: Stop the dollar special for each week: 1st step is to stop the dollar special promotion immediately. This is not consistent with the brand equity and positioning built over the years. It’s resulting in net operating loss of 76% on each discounted item and overall decreased the net operating profit for 2010 to 0.4% only. Moreover, this promotional activity is polluting the message for regular consumers, considering that some of the dollar stores are located nearby. Increase Sales Target: To increase the current market share to 16%, sales target is set to 775Mn for 2011. It’s an increase of 95Mn. from 2010, on the assumption that total market size (4.74Bn) remains same. Focus and Maintain current Target Segment and Increase the Wallet Share: Continue focusing on the current target segment of affluent and older customers with smaller household size. Their wallet share is 8.93% only as compared to average supermarket customer’s wallet share of 10.0%. Wallet share of Reed customers will be increased by at least 1% which will result in additional revenue of 79Mn/year. Maintain current Brand Positioning: Maintain current brand positioning by......

Words: 2395 - Pages: 10

Urban Agriculture Baseline and Market Survey Proposal

...URBAN AGRICULTURE BASELINE AND MARKET SURVEY PROPOSAL Prepared for Farm Africa By Charles Karani; Email: karani.char@gmail.com Table of Contents STATEMENT OF INTERPRETATION OF TERMS OF REFERENCE 3 PROPOSED METHODOLOGY 4 Survey approach 4 Data 4 Proposed sample size 5 Sampling methods 7 Data collection and proposed survey tools 8 Data analysis 8 WORK SCHEDULE 9 DETAILED PLAN OF ACTIVITIES 9 STATEMENT OF INTERPRETATION OF TERMS OF REFERENCE The project’s implementing organization (Farm Africa) seeks to ascertain the situation of urban agriculture in Dagoretti district, Nairobi City County as a basis of understanding its current contribution and potential in reduction of extreme poverty and food insecurity among households. In this respect, the survey is geared towards the development of an intervention model as an avenue for the integration of urban agriculture with other livelihood enhancing components such as healthcare, access to clean water, environment, protection and social education and creation of income generating activities. The data generated from survey will be a yardstick in informing entry points for interventions and subsequent assessments of the project as well as a basis of understanding the likely environmental impact resulting from the project implementation. The survey intends to map the players participating in the enhancement of urban agriculture including but not limited to households and schools, the market, state and non state actors. On...

Words: 2783 - Pages: 12

Pdf Super Market

...Field Visit Report A. Date & Location Date of Visit: 21-22/01/2013 Objectives of the field visit: Location of Visit: New Damietta Methodology: 1. Needs assessment for WFP food   distributions 2. Discussion with refugees about main  Home visits Individual Meetings Focus Group Discussion protection and assistance needs B. Delegation Name Mr. Wahid Benamor Ms. Mirvette Abedrabbo Ms. Marwa Mostafa Mr. Khaled Chatila I) Title Organisation Head of UNHCR Zamalek Office Community Services Officer Registration Associate Programme Officer UNHCR UNHCR UNHCR WFP Main Findings: Objective 1: Needs Assessment for WFP Food Distribution: 1. Hyper market management is fine with all clauses of WFP draft contract; the Finance manager agreed to sign the contract on Sunday 27th January at WFP office in Cairo. Hyper Finance manager confirmed his readiness to start receiving Syrian Refugees in the store from the 1st of February 2013. 2. Five WFP checklists for the rapid assessment of food security of Syrian asylum seekers in new Damietta have been completed during the mission. Data will be processed and results will be shared with all concerned parties; 3. UNHCR confirmed that the list of Syrian Asylum seekers that they shared with WFP in New Damietta is the final one. Objective 2: Discussion with refugees about main protection and assistance needs: Below are the results from 3 home visits, Individual Interviews and the Focus Group Discussion: 1. The number of families in New Damietta...

Words: 1173 - Pages: 5

Primary Market Spa Survey Questions

...Contributions of survey questions for primary research for new/revitalized repurchased spa. Product Description: Health and Wellness Spas are everywhere. We are offering a spa that will reconnect your mind, body and soul. It will be a place of refuge and a safe haven to revive your energies, redirect your thoughts and actions in the aim of being whole again. We will offer you exotic services to help you attain this measure of revitalization and peace. Please take a few moments to answer a few questions below. 1) Do you take a few minutes each day to quiet your mind and breathe deeply? a. Yes b. No 2) Are you familiar with: Very Familiar Somewhat Familiar No c. Aromatherapy and its benefits d. Hot stone massage e. Oriental Foot Massage f. Acupuncture g. Thai Yoga Massage h. Yoga exercise i. Spa Parties j. How to change your nutrition habits 3) Which of these services are you most likely to choose? k. Aromatherapy - mixture of natural oils inhaled or rubbed into the body to bring about psychological or physical wellbeing. l. Hot stone massage – heated stones are placed at strategic points on your back and the stones warm and relax the muscles. It is believed to improve circulation and calm the nervous system. m. Oriental Foot Massage – a form of reflexology bringing healing through pressure points on sole and to of feet. n. Acupuncture – ancient Chinese healing......

Words: 403 - Pages: 2

Market Survey on Red of Coca Cola

...“MARKET SURVEY OF RIGHT EXECUTION FOR COCA COLA“ PROJECT REPORT 2009 Submitted for the partial fulfillment of the requirement for the award Of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY NITIN TYAGI 0823170410 UNDER THE SUPERVISION OF External: Mr. Alok Agarawal (Area Sales Manager) Internal: Mr. Neeraj Kumar (Lecturer) Department of Management R.D.ENGINEERING COLLEGE, DUHAI, GHAZIABAD 1 DECLARATION I here by declare that this project report prepared in lieu of a compulsory paper for the partial fulfillment of Management of Business Administration (HR and Marketing) is my original work which I have submitted in Coca Cola to my guide Mr. Neeraj Kumar. No part of it has been submitted to any other university or organization. All the information and data in my project are authentic to the best of my knowledge and taken from reliable sources. Nitin Tyagi 2 ACKNOWLEDGEMENT Survey is the team project, while my name is on the cover page of this project, literally many of people have contributed to this summer training Project report. Every work requires a commitment but this commitment goes in rain when there is no guidance. I am extremely thankful to Mr. SAMEER MANDAL (Sr. Sales Executive) under whose able guidance I have worked on this survey & for his willing and every available cooperation through out the project. Last but not the least; I acknowledge with thanks the valuable suggestions of Mr. Sandeep Yadav & all my friends and all of my wishers...

Words: 15642 - Pages: 63

The Pre – Launch Market Survey of Calcium Supplements

...[pic] A Project Report On THE PRE – LAUNCH MARKET SURVEY OF CALCIUM SUPPLEMENTS At Shreya Life Sciences Pvt. Ltd Submitted to: Company Guide: Mr.Ranjeet Kadam General Manager Marketing, Akucare Division Submitted by: Darshana D Ghadi MBA (Bioinformatics) Dr. D.Y.Patil University, Department of Business Management . INDEX |SERIAL NO |CONTENTS |PAGE NUMBERS | |1 | PREFACE |3 | |2 |ACKNOWLEDGEMENT |4 | |3 |DECLARATION |5 | |3 |COMPANY PROFILE |6-10 | |4 |INTRODUCTION |11-14 | |5 |PRODUCT INTRODUCTION |15 ...

Words: 4552 - Pages: 19

Market Survey of Mobile Phones

...consider mobile phones as style statements. Survey Sample Size: 3 Basic information 1 | Name | Aniket Harjai | Palak Mahanot | Ankur Jain | 2 | Gender | Male | Female | Male | 3 | Age | 22 | 21 | 24 | 4 | Occupation | PGP Student | PGP Student | PGP Student | 5 | Phone Model | Samsung Galaxy Note | Blackberry Bold | Samsung Guru | 6 | Date of Purchase | June 27, 2012 | August 02, 2012 | July 11, 2012 | 7. Major triggers of purchase: 7.1 | Need for Communication | 4 | 5 | 5 | 7.2 | Peer Pressure | 5 | 3 | 0 | 7.3 | Social networking on the go | 5 | 4 | 0 | 7.4 | Entertainment-games, music, videos | 5 | 2 | 2 | 7.5 | Getting mails as they come | 5 | 3 | 0 | 7.6 | Camera, music player and phone | 5 | 5 | 0 | 7.7 | Staying updated with current affairs | 3 | 0 | 0 | 7.8 | Obsolete previous phone | 5 | 4 | 0 | 8. Utility/features sought (on a scale of 0 to 5): 8.1 | Handset type | Touch | Keypad | Keypad | 8.2 | Screen size | Large | Medium | Small | 8.3 | Screen resolution | 5 | 3 | 0 | 8.4 | Excellent Camera | 5 | 4 | 0 | 8.5 | Quality Speakers | 3 | 1 | 4 | 8.6 | Large Memory Size | 5 | 3 | 0 | 8.7 | E-mail feature | 4 | 5 | 0 | 8.8 | Games and Apps | 4 | 1 | 2 | 8.9 | Color and design | 2 | 4 | 1 | 8.10 | Uniqueness | 5 | 2 | 0 | 9. Stages in purchase process: Aniket Harjai | Palak Mahanot | Ankur Jain | CONCLUSIONS: Based on our survey of 3 students at IIM Indore, we discovered......

Words: 731 - Pages: 3