Sustainable Communication

In: Business and Management

Submitted By ldechaud
Words 907
Pages 4
SUSTAINABLE COMMUNICATION

Véronique Ferrouillat – Sustainable Communication - 2010

Content
Introduction 1. To whom communicate? 2. Why? 3. How? – A – Communicating on SD Communication toolbox per audience – B – Communicating sustainably

Véronique Ferrouillat - Sustainable communication – December- 2010

What is sustainable development?

Its definition of sustainable development "development which meets the needs of the present without compromising the ability of future generations to meet their own needs"
Extract from the report for the United Nations called ‘Our Common Future’. During the the Brundtland Commission. 1987

Véronique Ferrouillat - Sustainable communication – December- 2010

1 – TO WHOM COMMUNICATE ?

1 – To whom communicate?

Companies aren’t alone in the world
Secondary stakeholders Environmental and social non-gouvernemental organisations

Research institutes/ Universities

Affaires & produits

Technology prodivers Primary stakeholders

Banks, insurance companies, financial analysts

Local communities

Media
Véronique Ferrouillat - Sustainable communication – December- 2010

1 – To whom?

Communication target groups
External stakeholders
• Final consumers

• Business clients • Financial stakeholders • Public administrators and policy makers • Civil society and society stakeholders • Suppliers

Internal stakeholders
• Shareholders

• Employees and management
Véronique Ferrouillat - Sustainable communication – December- 2010

2 – Why communicate?

Véronique Ferrouillat – EMLV – Communication et Marketing Durable - 2010

2 Definitions of sustainable communication
1- communication on sustainable development: Integrating the SD message in communication towards stakeholders (generally through one-way, non-iterative processes, e.g. Corporate Sustainability Reporting or product eco-labeling)…...

Similar Documents

Sustainable Reporting

...Reporting Guide, 2011). It seeks to improve the information content of financial reporting by supplementing that with non-financial information disclosed by the company. With the encouraged extension of companies’ reporting through disclosure of its ESG information, it is hoped that this will provide a more comprehensive and balanced view of a company’s performance. Sustainability reporting assumes greater significance today for a variety of reasons. Firstly, investors today do not simply desire healthy financial performance from firms; instead, their expectations have augmented to include other non-financial factors such as ESG information about a firm. Hence, sustainability reporting allows firms to communicate its commitment towards a sustainable society as well as provide assurance that financial performance cannot be achieved without these considerations. Sustainability reporting is also significant because it increases the social responsibility on the shoulders of today’s business leaders. Firms are expected to contribute to the society and environment in which they operate, Through increased regulation on sustainability reporting, firms are expected to meet higher standards in areas such as human resource (HR) training, improved corporate governance and heightened environmental awareness. These dynamics place added pressure on firms and their leaders to do more in the strive for success. Rise of Responsible Capitalism The critical role of sustainability......

Words: 1967 - Pages: 8

Sustainable Use

...Grade Levels: Current 7th & 8Th Grade, due to graduate in 2017 & 2018 Subjects: Earth Science, Mathematics, Biology, Conservation, Leadership (2nd Draft Driving Question) How does land use area affect our environment and how are we ensuring that our use of land is sustainable over time? (Original Driving Question) Does human development of land in the area change the local ambient air temperature, air humidity levels, soil temperature, & soil moisture content? Thearea has an economy based primarily on agriculture, with a high percentage of the landscape developed for use in growing and processing produce. We are asking if this development has a significant impact on the environment and if the continual use of this land in this manner is sustainable in the long-term. Washington State Next Generation Science Standards 1. Developing & Using Models. 2. Constructing explanations and design solutions. 3. Natural Resources. 4. Cause and effect. 5. Energy and Matter. 6. Stability and Change. Identify key skills students will learn in this project. List those skills that you plan to assess (2-4) 1. Data Collection, taking samples. 2. Graphing and logging results. 3. Reviewing and analyzing data i.e.; soil moisture content and temperature, air temperature and humidity levels. 4. Public presentation and discussion of results and outcomes on a regular basis and during a culminating event. 5. Use of the Scientific...

Words: 1331 - Pages: 6

Economicentrepreneurship for Sustainable Economicentrepreneurship for Sustainable Economicentrepreneurship for Sustainable Economicentrepreneurship for Sustainable Economicentrepreneurship for Sustainable

...Journal of Sustainable Development Studies ISSN 2201-4268 Volume 2 (2013), Number 2, 197-215 Entrepreneurship for Sustainable Economic Growth in Nigeria Oyelola, O. T. Centre for Entrepreneurship Development, Yaba College of Technology, P.M.B 2011, Yaba, Lagos, Nigeria Ajiboshin, I. O. Centre for Entrepreneurship Development, Yaba College of Technology, P.M.B 2011, Yaba, Lagos, Nigeria Raimi, L. (Corresponding author) Centre for Entrepreneurship Development, Yaba College of Technology, P.M.B 2011, Yaba, Lagos, Nigeria Raheem, S. Centre for Entrepreneurship Development, Yaba College of Technology, P.M.B 2011, Yaba, Lagos, Nigeria Igwe, .C. N. Centre for Entrepreneurship Development, Yaba College of Technology, P.M.B 2011, Yaba, Lagos, Nigeria Abstract. This paper underscores the importance of entrepreneurship as a realistic mechanism for sustainable economic growth in Nigeria considering the experiences of developed nations like the United States and vibrant economies like China and India. The paper discusses that entrepreneurship has been instrumental in economic growth, balanced regional development and job creation in most dynamic economies, where technology is changing at a faster rate and the product lifetime cycle is shrinking. The methodology adopted in this paper is the narrative-textual case study (NTCS); it is a social science research method that relies on the information and data from several sources for problem-solving or problem-identification. The paper...

Words: 5540 - Pages: 23

Sustainable Marktting

...MANAGEMENT AND LANGUAGES Edinburgh Campus C11SK– Sustainable Marketing Course Handbook Semester 2, Session 2013-2014 Introduction Managing sustainability is arguably the most important business issue to face organisations today and into the foreseeable future. Organisations will be required by the market, governmental intervention or resource scarcity to fundamentally reorganise how they satisfy consumers’ demands. This course will develop students’ knowledge and expertise on how to do this and meet these marketing challenges. In doing this, students will develop a detailed understanding of the sustainable consumer, the causes of over-consumption and how marketing sustainability can be practiced Staff contacts Lecturer and Course Coordinator: Dr Iain Black I joined Heriot Watt as a Reader from the University of Edinburgh and before that held post of senior lecturer at University of Sydney. My main teaching and research interests revolve around sustainability, in particular anti-consumption, consumer’s responses to scarcity and how consumers dispose of goods. I am the Sustainable Consumption theme leader for the International Sustainable Development Research Society and have published widely in top ranked academic journals including the European Journal of Marketing, Marketing Letters, Journal of Marketing Management, Journal of Consumer Behaviour, Sustainable Development and Journal of Marketing Communications. This allows my teaching to be......

Words: 3084 - Pages: 13

Sustainable Tourism

...the communication skills is also considered. All of the three impacts as we can see is respectively agreed by the respondent. Coccossis (1996) asserts that sustainable tourism can be taken in four different interpretations that include” economic sustainability of tourism”, the “ecologically Sustainable tourism”,” sustainable tourism development” with both focus of environment as well as long term feasibility of the industry and finally “tourism as a part of a strategy for sustainable development”. (Farsari, 2000) said that sustainable tourism should be taken in consideration to environmental and resources effects. It was argued that Mediterranean tourism is the main source of economic gain for the reason however short term growth was overlooked with long term adverse effect and deterioration of their ecosystem and resources. With Farsari’s opinion on what sustainable tourism is, environmental effects should be considered. (World’s Summit on Sustainable Development, 2002), effects of ignorant tourism on its sustainability include: ‘over consumption of natural resources ,environmental degradation, exploitation of cultures and labour, displacement of people from their land, lack of consultation with local communities, poorly thought out tourism planning and high foreign exchange leakage which reduces local economic benefits’ in long run. In this opinion of World’s Summit on Sustainable Tourism Development, the ignorance of sustainable......

Words: 491 - Pages: 2

Sustainable Tourism

...Sustainable Tourism thrive destinations by Sabah, Malaysia – Did you know? Natural heritage destruction by human made is the highest rate compare to the scourge. If you ever travel, you are either wittingly or unwittingly part of a delicate and complicated morass facing today’s tourism destinations: How do we attract and service the greatest number of tourists without causing irreparable change or damage to the destination’s resources? This is followed by a question that is still begging for an answer: Is the notion of sustainable tourism one that can truly be achieved in a practical, capitalist-minded world? Most of us would agree in our travels we want to enjoy ourselves and do it in a way that causes “the least harm.” We want to maintain precious resources such as air, water, marine habitats and species, animal populations and indigenous peoples. However, in certain cases, tourism has been an actor in a tableau vivant of lost resources in various places around the world. In most development scenarios, sustainable tourism is thought of in terms of whether the tourism itself is sustainable (economically viable over a long period of time) not whether the tourism is doing the least amount of harm to resources. This is not to say development impacts are not considered through required regulations but clearly the facteur principal of development is capitalism. “Purposeful travel to natural areas to understand the culture and natural history of the environment, taking care...

Words: 2740 - Pages: 11

Sustainable Marketing

...Sustainable Marketing 2014 Md Mohshin Sarker ID#17970122 La Trobe University 4/9/2014 Table of Contents 1.0 Introduction 1 2.0 Sustainable Marketing: A perspective 2 3.0 Strategy to make Traditional & Sustainable marketing a success 2 3.1 Sustainable Product creation: 3 3.2 Sustainable Product Pricing: 3 3.3 Sustainable Product Promotion: 3 3.4 Sustainable product placing 4 4.0 Benefit of Sustainable Marketing: marketing & sustainability 4 5.0 Challenges: 4 6.0 Way forward: 5 1.0 Introduction Imagining a world where all the resources are abundance: we get what we want, we create, we consume, and we destroy. If we all want to utilize the resources equally with equal lifestyle, we would have required more than the only planet Earth we have. According to Global Footprint Network (2010), countries like USA, Canada, and Australia would require 8, 7 and 6.8 of Earths to support their citizens if they all wanted to have same lifestyle. Unfortunately, the world has got limited resources and so do the Business. Business has to create value for the consumer. Now, what value are we taking into consideration? Is it actually creating a value to the consumer by respecting our moral values and obligation to the mother Earth? This research is an eye opener to the world. This leads to the question: are we in a position to satisfy our needs in this manner while abundance is not a mere luxury? Marketers always strive to make profit through......

Words: 1583 - Pages: 7

Workplace Sustainable

... NYU-Advanced Business Writing FALL 2013 FALL 2013 NYU-Advanced Business Writing FALL 2013 Hecht Group’s Sustainable Workplace Survey Report Hecht Group’s Sustainable Workplace Survey Report Professor Dunphy Professor Dunphy Vander Dos Santos Vander Dos Santos Contents: Introduction Executive Summary Sustainable Workplace Survey Contents Sustainable Workplace Survey Findings Table & Results Analyzing and Evaluating the Employees’ View on Sustainable Workplace Recommendations Graph & Analyzes Conclusion Hecht Group’s Sustainable Workplace Survey Report Introduction A sustainable workplace refers to workplace practices that aim to improve and maintain a safe, healthy and functional job environment. To create a sustainable workplace, it is important to consider several aspects that can affect employees’ health, safety, productivity and satisfaction. Moreover, sustainable workplace practices focus on employees’ endurance and overall wellbeing and the impact of production on the environment. For the purpose of this report, a sustainable workplace is defined as the commitment by the Hecht Group to balance financial performance with investment to the quality of workplace and life of its employees, the society at large and the environment. Executive Summary The Hecht Group’s HR department developed a Sustainable Workplace Survey aimed at assessing and collecting employees’ information regarding their workplace safety,......

Words: 1914 - Pages: 8

Sustainable Tourism

...Sustainable tourism is an industry committed to making a low impact on the environment and local culture, while helping to generate future employment for local people. The aim of sustainable tourism is to ensure that development brings a positive experience for the local people, tourism companies and the tourists themselves. But sustainable tourism is not the same as ecotourism. Department of Economic and Social Affairs Commission on Sustainable Development Seventh Session 19-30 April 1999, New York TOURISM AND SUSTAINABLE DEVELOPMENT SUSTAINABLE TOURISM: A LOCAL AUTHORITY PERSPECTIVE Background Paper # 3 Prepared by the International Council on Local Environmental Initiatives 2 Sustainable Tourism: A Local Authority Perspective prepared by the International Council for Local Environmental Initiatives (ICLEI) A. Introduction 1. A primary challenge of local governance, both today and in decades ahead, is to steer increasingly external, global forces on local development so that development achieves the shared vision of the local population. In cities, towns and villages throughout the world, the primary responsibility for this steering process rests with the institution of local government and its diverse local authorities. 2. As providers of social services, builders of economic infrastructure, regulators of economic activity, and managers of the natural environment, local authorities have many direct instruments at their disposal to influence......

Words: 4990 - Pages: 20

Sustainable Development

...Sustainable development is appearing with increasing frequency in trade union discussions around the world, as concern mounts over the deteriorating state of our natural and man-made environment. Such threats as global climate change have caught the attention of trade union members, especially with publicity given to the Intergovernmental Panel on Climate Change (IPCC, 2001),1 the United Nations Environment Programme (UNEP, 2000), the Worldwatch Institute (2001) and other high-profile reports. Trade unionists in unprecedented numbers are joining the search for solutions that go beyond environmental issues to embrace such related social and economic conditions as poverty, dysfunctional subsidies, unfair trade and price structures, corruption and unemployment, all of which reflect longstanding trade union concerns. It is significant that concern over sustainable development should be occurring just as the world’s trade unions are coming to grips with the notion of globalization. For although the nature of this phenomenon has yet to be adequately analysed and clarified, it has taken on its own meaning in trade union discussions and policy papers. What is significant for this paper, however, is the extent to which the trade union perspective on sustainable development incorporates its concerns about globalization. Trade union discussions about sustainable development invariably turn to current social and economic developments, and their implications for workers. Throughout......

Words: 9518 - Pages: 39

Sustainable Cities

...Sustainable Cities Introduction: A sustainable city is the one, which takes care of its current citizens and also the future ones. Sustainability itself means creating an environment socially and infrastructurally viable and without harming what our future generation receives from us. As is rightly said, we have not inherited this earth from our forefathers we have borrowed it from our future generation. And thereby the future belongs to those who create an environment that is worth living today and tomorrow. To put that into perspective we have tried to put together some ideas and thoughts that could help current cities to move towards sustainability and some to create those. We have divided the city into various sections as under:- Energy: Hybrid energy system in the city:-  * Energy-plus-houses (houses with solar panels to produce energy) produce more green energy than they need. Integrated community energy solutions linking houses, wind- and solar parks, biomass sites and electric vehicles are the foremost initiative towards an integrated urban energy system of the future. E.g.: Vauban, Freiburg has built houses which produce more energy than they actually consume. The aim is to making a city in which all the homes produce a positive energy balance and which is emissions-free and CO2 neutral. PlusEnergy is a coined concept developed by Rolf Disch. * Solar canals (where solar panels are placed over canal water bodies) produce energy while slowing...

Words: 1420 - Pages: 6

Sustainable Lifestyles

...SUSTAINABLE LIFESTYLES Identify the current trend, event or issue Sustainable lifestyles are shaped by culture, politics, social norms and economics. In order for more of the population to develop sustainable lifestyles people must begin rethinking their ways of living. Making changes to how people socialize, exchange, educate, share and build their identities. People are a part of groups and communities that give their lives meaning, purpose and shape their ways of life. Citizens’ choices on food, waste, transportation, communication and energy use all can contribute to building sustainable lifestyles (Visions for change 2011). Establish how the trend is relevant to sustainability The global environmental, economic and social challenges society faces today are proof that consumption and production practices are far from sustainable. Challenges like waste generation, air pollution, water shortages and climate change have all been impacted by unsustainable patterns of consumption. A holistic, pragmatic and compelling vision of a sustainable society and how it can be copied at a local level is needed in order to relate and then apply to lifestyles and individual actions. Society’s values, expectations and perceptions of sustainability must be considered in order for people to understand policies and procedures to form sustainable lifestyles (Visions for change 2011). Creating a connection between people and solutions for new lifestyles is very important in order for......

Words: 539 - Pages: 3

Sustainable Management

...formal structure would be best for an organization attempting to integrate a Chief Sustainability Officer in order to become more sustainable. In order to integrate a Chief Sustainability Officer (CSO) into a formal organizational structure I believe it must be added to the top management level of the organization. This level of management is comprised of individuals generally with the highest level of expertise and experience hence the word, ‘chief’ in their job title. The CSO would be the top level of the sustainability function of the organization due to his or her expertise in sustainability. In essence there would be a chain of command or a vertical hierarchy for the sustainability function of the organization. Within this function of the organization there will be managers that head a team of individuals that work on ways the organization can become more sustainable. The individuals within the team report to the managers and the managers report to CSO. Therefore, there is a functional grouping of individuals within the organization that perform a similar function and have similar knowledge of sustainability (Armstrong & Daft, ch. 3, pg.97). But, this one-dimensional structure isn’t sufficient because coordination of activities are only done between the top and bottom of the organization. Sustainability requires an organization to be sustainable throughout all functions. This is because sustainability doesn’t focus merely on the fact that a company should reduce......

Words: 1095 - Pages: 5

Sustainable Marketing

... What is sustainable marketing? Monday, 15 August 2011. Posted in Blog |[pic] | |Sustainable marketing is the adoption of sustainable business practices that create better businesses, better relationships and a | |better world.  At Sustainable Marketing Services, we believe sustainable marketing involves the following five key elements. | |1. Embed sustainable business practices into your business strategy | |Embed sustainable business practices right into your business strategy - don't bolt them on as an after-thought: set measurable | |goals; list the key activities you will undertake to achieve these goals; make a senior resource accountable for the success of these| |goals. | Examples of sustainable business practices include: • Optimise the performance of your business • Create strong relationships with your customers, other businesses, staff and community • Balance your budget and ensure your financial sustainability • Help your business community to prosper • Reduce your carbon footprint. 2. Deliver marketing activities that create ongoing growth. Businesses have limited financial, human and capital resources, so focus......

Words: 1084 - Pages: 5

Sustainable Development

...economy. In New Zealand the importance of sustainability issues has been recognised by central and local government policies, environmental and economic development agencies, and business leaders. Two of the active business groups focusing on these issues are the New Zealand Business Council for Sustainable Development (NZBCSD) and the Sustainable Business Network (SBN). Waikato Management School is working in partnership with both of these key business groups on sustainability projects and events. The aim of these initiatives is to develop and share insights on sustainable economic development and sustainable enterprise success. The Waikato Management School is distinctive in its commitment ‘to inspire the world with fresh understandings of sustainable success’. These fresh understandings will be achieved through our high quality research that can influence policy makers, excellent teaching, through the knowledge and values our graduates take into the workforce, through our continued consulting with business and the outstanding experiences offered to everyone who connects with the School. We see education and research as key factors in enabling New Zealand to be a sustainable nation and sustainability as central to the future of business. Waikato Management School’s Research Programme The School’s research generates world-leading theory and practice-relevant research. The overall aim of the School’s research is to shape management theory, influence business......

Words: 35722 - Pages: 143