Swiss International Analysis

In: Business and Management

Submitted By jburtrum
Words 3695
Pages 15
Country Analysis: Switzerland

The business world evolves constantly. Today’s companies are not looking to overtake the market in their home towns; they are working towards global domination. When a company decides to push their business into the International market they have an immense task on hand. One can’t visit a foreign country and say to themselves “this looks like a nice place to sell my product, let’s set up shop.” There are many aspects of a country that a business needs to look into before diving to their demise in an unknown land. Switzerland is a country with a legacy of beauty, immaculate knives and watches, and a banking industry that no one trusts more. One may think that a country is a country and there is nothing more to it. If something sells in just one store it is bound to be the next best thing country wide. This is a huge misconception, and a naïve way to do business. There are 26 separate cantons within Switzerland, with numerous separate economies, and what one may like, their neighbor may despise. As of July 2006, the Swiss population was estimated to be 7,523,934, with 68.1% being between the ages of 15 and 64 (Internationalist). All of which have different tastes, cultures, norms, and to say the least, speak a dialect of the five languages that inhabit the country. For the most part the population makes a similar salary as those in the United States. For example a person in an apprenticeship position has a salary between CHF40’000 and 80’000, and a person in lower management has a salary of CHF120’000 and 250’000 (Economy). Now one may be wondering, “What is a CHF?” Just as the ‘$’ represents the American dollar, the CHF signifies the Swiss Franc. The exchange rate for a Swiss Franc is CHF1.25 equals one American dollar (The Internationalist). The above figures would be calculated as: CHF40’000 / 1.25 =…...

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