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COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD)
March 2013

SCOPE OF THE REPORT

Scope
 This global profile focuses on the industry trends in soft drinks.  All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012).  2012 figures are based on part-year estimates.  All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.

SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres
Bottled Water 192 billion litres

Carbonates 169.5 billion litres

Fruit/ Vegetable Juice 62 billion litres

Sports and Bottled Sports and Energy Drinks Water Energy Drinks 205.1 billion15 billion litres 16.2 billion litres Concentrateslitres
43 billion litres

Concentrates 43.7 billion litres

RTD Tea 30.1 billion litres

RTD Coffee 4.5 billion litres

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of natural sweeteners in its beverages. The part acquisition of Aujan will help TCCC to accelerate its expansion into the Middle East and Africa region and the full takeover of Innocent is likely to boost its position in premium juice in Western Europe.

©…...

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