The Damaging Influence of Advertising on Children Can Be Reduced.

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The damaging influence of advertising on children can be reduced.

Academic Reading and Writing Course EWR 1211

July 1, 2009

Outline

Title: The damaging influence of advertising on children can be reduced.

I. Introduction

Thesis statement:

As advertising causes childhood obesity, which can lead to serious diseases, government and schools should take urgent actions to improve the situation.

II. Background of the problem

1. Marketing Industry

2. Children

3. Increased risk of being overweight and its serious consequences

III. Solution one

The first possible solution is that government should restrict the attack of food marketing on kids.

A. Advantages

1. Decreased number of commercials

2. Elimination of junk food marketing

B. Disadvantages

1. “The system has kinks”

2. Difficulties in identifying junk foods

3. Limitation of democracy

IV. Solution two

Another feasible solution that schools should create a healthy environment.

A. Advantages

1. Availability of healthful foods

2. Improvement in kids’ diets

3. Connection with local farmers

4. Health education

5. Promotion of nutritional products

6. Decreased rate of obesity

B. Disadvantages

1. Long cafeteria lines, not enough time for lunch, noise

2. Accessibility of competitive foods

3. Schools’ fundraising

V. Conclusion

To sum up, due to the negative consequences of influence of commercials on children, it is important for authorities and educational institutions to start taking steps to tackle this problem.

Advertising becomes an inseparable part of people’s life. Nowadays marketers are more interested in children, because they not only spend a big sum of their own dollars on promoted products, but they are also the future…...

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